---
title: "Strawberry — $14K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/strawberry"
last_updated: "2026-08-08T04:35:51.886Z"
locale: en
meta:
description: "Niche score 27/100 · $14K/yr market · 29K searches/yr · $9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $14K/yr market · 29K searches/yr · $9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strawberry — $14K/yr Amazon SG Niche (2026) - Flapen"
---
# **strawberry**
**Skip it**
Soft demand (-52.0% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 61Competition 3Returns 100Price range 0Avg price 25Brand share 0Review moat 99Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****18.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.01**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$14K**
$14K/yr · 29K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-52.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.03–$12.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, strawberry is a $14K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$90K–$113K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **29.9%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- amae64% - Little Farms16% - Jet Fresh/Sweet Darling16% - Emborg3%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -52.0% search growth over the last 90 days.
3K2KSpike '25Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/strawberry/trend)
## **Top strawberry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$2K30%$4K45%$6K60%$8K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amae Korean Strawberry 250g -Chilled**amae**$7.66**5.0★5 rev](https://www.amazon.sg/dp/B077Y86DGG) [2**Strawberry USA - Handpicked 250g**amae**$7.24**4.2★31 rev](https://www.amazon.sg/dp/B0B12LY78Q) [3**Strawberry USA - Handpicked 454g**Jet Fresh/Sweet Darling**$10.76**3.8★44 rev](https://www.amazon.sg/dp/B06Y645LLC) [4**Little Farms Strawberry 250g (1 punnet)**Little Farms**$10.48**5.0★4 rev](https://www.amazon.sg/dp/B0BDFR3M6M) [5**Little Farms Strawberry - UK 227g (1 punnet)**Little Farms**$12.89**5.0★2 rev](https://www.amazon.sg/dp/B0C4FH9HPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Little Farms Strawberry - UK 227g (1 punnet)**Little Farms**$12.89**2 rev3y ago](https://www.amazon.sg/dp/B0C4FH9HPQ) [**Little Farms Strawberry 250g (1 punnet)**Little Farms**$10.48**4 rev3y ago](https://www.amazon.sg/dp/B0BDFR3M6M) [**Strawberry USA - Handpicked 250g**amae**$7.24**31 rev4y ago](https://www.amazon.sg/dp/B0B12LY78Q) [**Strawberry USA - Handpicked 454g**Jet Fresh/Sweet Darling**$10.76**44 rev4y ago](https://www.amazon.sg/dp/B06Y645LLC) [**Emborg Strawberries (Frozen Fruit) 450g**Emborg**$5.03**26 rev5y ago](https://www.amazon.sg/dp/B07CNNWGJ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Little Farms Strawberry - UK 227g (1 punnet)**Little Farms**$12.89**5.0★**▲ 525%**](https://www.amazon.sg/dp/B0C4FH9HPQ) [**Amae Korean Strawberry 250g -Chilled**amae**$7.66**5.0★**▲ 92%**](https://www.amazon.sg/dp/B077Y86DGG) [**Little Farms Strawberry 250g (1 punnet)**Little Farms**$10.48**5.0★**▲ 52%**](https://www.amazon.sg/dp/B0BDFR3M6M) [**Emborg Strawberries (Frozen Fruit) 450g**Emborg**$5.03**4.1★**— 5%**](https://www.amazon.sg/dp/B07CNNWGJ2) [**Strawberry USA - Handpicked 454g**Jet Fresh/Sweet Darling**$10.76**3.8★**▼ 39%**](https://www.amazon.sg/dp/B06Y645LLC)
**~~View all trending →~~**
## **Common questions**
- **Is strawberry profitable to sell on Amazon Singapore?**
- The niche generates $14K/yr across 6 tracked products. 90-day search growth is -52.0%. Flapen's verdict: Skip it (27/100).
- **How competitive is the strawberry niche?**
- 4 brands and 4 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the strawberry niche?**
- Listings span $5.03–$12.89; the average listing price is $9.01 (sweet spot $15–$100). The average incumbent carries 19 reviews — the moat a new listing must climb.
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