---
title: "Stevia — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/stevia"
last_updated: "2026-08-08T10:12:20.639Z"
locale: en
meta:
description: "Niche score 33/100 · $4K/yr market · 4K searches/yr · $15.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $4K/yr market · 4K searches/yr · $15.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stevia — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **stevia**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 11Conversion 74Competition 25Returns 100Price range 51Avg price 75Brand share 0Review moat 25Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.14**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.53–$24.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****4,104.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$4K**
$4K/yr · 4K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, stevia is a $4K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stevia market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$11K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **21.1%**
- **Avg brand age**
- **127 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- 365 by Whole Foods Market30% - Equal29% - Carmencita16% - IN THE RAW14% - SPLENDA6% - Now Foods6%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -27.9% search growth over the last 90 days.
150100Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/stevia/trend)
## **Top stevia products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$21610%$43215%$64820%$8641101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Equal Stevia 40 Sticks - 100 Percent Natural Zero Calorie And Diabetic Friendly**Equal**$6.76**5.0★1 rev](https://www.amazon.sg/dp/B08YB911WJ) [2**Carmencita Crystallized Stevia Sweetener**Carmencita**$5.53**0.0★0 rev](https://www.amazon.sg/dp/B07BWGN67N) [3**Stevia In The Raw Stevia Sweetener Packets 200 Ct Box Zero Calorie Stevia Sugar Substitute Packets No Erythritol or Artificial Flavors Vegan Gluten Free Kosher Low Glycemic Index**IN THE RAW**$22.49**4.6★22,443 rev](https://www.amazon.sg/dp/B00F3SQJUY) [4**365 by Whole Foods Market Organic Stevia Liquid Extract 59ml**365 by Whole Foods Market**$12.09**4.6★2,363 rev](https://www.amazon.sg/dp/B074H65ZT5) [5**Equal Stevia 100 Sticks**Equal**$13.40**0.0★0 rev](https://www.amazon.sg/dp/B0BTYTGXXZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Organic Stevia Liquid Extract 59ml**365 by Whole Foods Market**$12.09**2,363 rev10mo ago](https://www.amazon.sg/dp/B074H65ZT5) [**365 by Whole Foods Market Organic Stevia Powdered ExtraCount 28g**365 by Whole Foods Market**$9.59**1,790 rev10mo ago](https://www.amazon.sg/dp/B074H5Z5QZ) [**365 by Whole Foods Market Organic Stevia Liquid Extract 237ml**365 by Whole Foods Market**$24.76**1,070 rev3y ago](https://www.amazon.sg/dp/B07883HXX7) [**Equal Stevia 100 Sticks**Equal**$13.40**0 rev3y ago](https://www.amazon.sg/dp/B0BTYTGXXZ) [**Equal Stevia 40 Sticks - 100 Percent Natural Zero Calorie And Diabetic Friendly**Equal**$6.76**1 rev5y ago](https://www.amazon.sg/dp/B08YB911WJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carmencita Crystallized Stevia Sweetener**Carmencita**$5.53**0.0★**▲ 434%**](https://www.amazon.sg/dp/B07BWGN67N) [**365 by Whole Foods Market Organic Stevia Liquid Extract 237ml**365 by Whole Foods Market**$24.76**4.7★**▲ 149%**](https://www.amazon.sg/dp/B07883HXX7) [**Equal Stevia 100 Sticks**Equal**$13.40**0.0★**▲ 49%**](https://www.amazon.sg/dp/B0BTYTGXXZ) [**365 by Whole Foods Market Organic Stevia Liquid Extract 59ml**365 by Whole Foods Market**$12.09**4.6★**▲ 45%**](https://www.amazon.sg/dp/B074H65ZT5) [**Stevia In The Raw Stevia Sweetener Packets 200 Ct Box Zero Calorie Stevia Sugar Substitute Packets No Erythritol or Artificial Flavors Vegan Gluten Free Kosher Low Glycemic Index**IN THE RAW**$22.49**4.6★**— 4%**](https://www.amazon.sg/dp/B00F3SQJUY)
**~~View all trending →~~**
## **Common questions**
- **Is stevia profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (33/100).
- **How competitive is the stevia niche?**
- 6 brands and 6 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the stevia niche?**
- Listings span $5.53–$24.76; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 4,104 reviews — the moat a new listing must climb.
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