---
title: "Soy Sauce — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/soy-sauce"
last_updated: "2026-08-08T06:06:29.023Z"
locale: en
meta:
description: "Niche score 25/100 · $0/yr market · 23K searches/yr · $4.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · $0/yr market · 23K searches/yr · $4.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soy Sauce — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **soy sauce**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 4Conversion 0Competition 43Returns 100Price range 0Avg price 11Brand share 7Review moat 94Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****119.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$4.01**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-42.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 23K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$1.88–$5.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, soy sauce is a $0/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 25/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soy sauce market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$24K–$32K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **17%**
- **Out of stock**
- **41.3%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**2**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**1%**
- Lee Kum Kee47% - Kikkoman37% - Tai Hua9% - Silver Swan2% - Kwong Cheong Thye2% - Amocan2% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -42.5% search growth over the last 90 days.
600400Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/soy-sauce/trend)
## **Top soy sauce search terms**
- **soy sauce**14K/yr-51.8%12.5% conv. - **soya sauce**3K/yr+7.4%14.4% conv. - **light soy sauce**5K/yr-51.1%19.7% conv. [**All search terms **](https://flapen.com/research/sg/grocery/soy-sauce/search-terms)
## **Top soy sauce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lee Kum Kee Premium Light Soy Sauce 500ml**Lee Kum Kee**$4.12**4.7★14 rev](https://www.amazon.sg/dp/B072PSYFRS) [2**Kikkoman Less Salt Soy Sauce 600ml**Kikkoman**$5.47**4.4★14 rev](https://www.amazon.sg/dp/B0772MD73H) [3**Lee Kum Kee Light Soy Sauce 500ml**Lee Kum Kee**$1.88**4.5★1,303 rev](https://www.amazon.sg/dp/B007XSNWE8) [4**Kikkoman Premium Soy Sauce 600ml**Kikkoman**$4.51**4.8★28 rev](https://www.amazon.sg/dp/B00Q9M6BGK) [5**Kikkoman Light Colour Soy Sauce (Usukuchi) 1L**Kikkoman**$5.20**4.9★15 rev](https://www.amazon.sg/dp/B07FGY26L9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kikkoman Naturally Brewed Soy Sauce 250ml**Kikkoman**$4.22**96 rev6y ago](https://www.amazon.sg/dp/B00C74EQ0C) [**Kikkoman Premium Soy Sauce 600ml**Kikkoman**$4.51**28 rev6y ago](https://www.amazon.sg/dp/B00Q9M6BGK) [**Kikkoman Light Colour Soy Sauce (Usukuchi) 1L**Kikkoman**$5.20**15 rev7y ago](https://www.amazon.sg/dp/B07FGY26L9) [**Lee Kum Kee Gluten Free Soy Sauce 500ml**Lee Kum Kee**$4.74**13 rev7y ago](https://www.amazon.sg/dp/B07BST2PJK) [**Lee Kum Kee Organic Soy Sauce 500ml**Lee Kum Kee**$4.45**4 rev7y ago](https://www.amazon.sg/dp/B07CDBBMXL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMOCAN Thick Dark Soya Sauce 100ml**Amocan**$2.27**0.0★**▲ 496%**](https://www.amazon.sg/dp/B07MLXGGRB) [**Lee Kum Kee Organic Soy Sauce 500ml**Lee Kum Kee**$4.45**4.0★**▲ 140%**](https://www.amazon.sg/dp/B07CDBBMXL) [**Kikkoman Special Fragrance Soy Sauce 600ml**Kikkoman**$3.40**5.0★**▲ 57%**](https://www.amazon.sg/dp/B0772H43M1) [**Lee Kum Kee Gluten Free Soy Sauce 500ml**Lee Kum Kee**$4.74**4.5★**▲ 54%**](https://www.amazon.sg/dp/B07BST2PJK) [**Lee Kum Kee Reduced Salt Soy Sauce 500ml**Lee Kum Kee**$3.45**5.0★**▲ 42%**](https://www.amazon.sg/dp/B072C438W1)
**~~View all trending →~~**
## **What buyers say about soy sauce**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Spiciness**100%
*“Best soy sauce for that light dip with chilies and natural vinegar”*
## **Common questions**
- **Is soy sauce profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 18 tracked products. 90-day search growth is -42.5%. Flapen's verdict: Skip it (25/100).
- **How competitive is the soy sauce niche?**
- 7 brands and 2 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
- **What does it cost to enter the soy sauce niche?**
- Listings span $1.88–$5.79; the average listing price is $4.01 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.
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