---
title: "Soy Milk — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/soy-milk"
last_updated: "2026-08-08T06:06:29.903Z"
locale: en
meta:
description: "Niche score 30/100 · $0/yr market · 22K searches/yr · $4.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $0/yr market · 22K searches/yr · $4.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soy Milk — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **soy milk**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 13Conversion 0Competition 35Returns 100Price range 49Avg price 12Brand share 18Review moat 100Quality gap 33
**Review moat**
**Incredible****7.3**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$1.63–$27.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-23.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$4.41**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$0**
$0/yr · 22K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, soy milk is a $0/yr Amazon Singapore market (22K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soy milk market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$22K–$26K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **20%**
- **Out of stock**
- **41.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**5%**
- Nutrisoy47% - Marigold Powerbeans29% - Australia's Own12% - V-Soy3% - MILKLAB2% - PLENISH2% - Open — no brand owns it (3 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -23.4% search growth over the last 90 days.
700500Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/soy-milk/trend)
## **Top soy milk search terms**
- **soy milk**11K/yr-18.0%6.9% conv. - **soya milk**9K/yr-24.4%9.2% conv. - **nutrisoy**2K/yr-41.6%7.5% conv. [**All search terms **](https://flapen.com/research/sg/grocery/soy-milk/search-terms)
## **Top soy milk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$0110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marigold Powerbeans Fresh Soya Milk Hi-Calcium Unsweetened 946ml - Chilled**Marigold Powerbeans**$1.78**4.3★13 rev](https://www.amazon.sg/dp/B006QZ7ISA) [2**Nutrisoy Fresh Soya Milk Omega No Sugar Added 1L - Chilled**Nutrisoy**$2.73**4.6★17 rev](https://www.amazon.sg/dp/B072B7WLCR) [3**Australias Own Unsweetened Soy Milk 1L**Australia's Own**$3.48**5.0★14 rev](https://www.amazon.sg/dp/B07NQVLQJL) [4**Nutrisoy Fresh Soya Milk (Reduced Sugar) 1L - Chilled**Nutrisoy**$2.50**4.6★17 rev](https://www.amazon.sg/dp/B071DM2P8F) [5**Nutrisoy High Calcium Fresh Soya Milk No Sugar Added 1L - Chilled**Nutrisoy**$2.50**4.5★6 rev](https://www.amazon.sg/dp/B07PN2YLTC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutrisoy UHT Plain Soya Milk 250ml (Pack of 6)**Nutrisoy**$3.25**0 rev9mo ago](https://www.amazon.sg/dp/B0FY1TQDJK) [**Nutrisoy Fresh Soya Milk Hojicha Latte 946ml**Nutrisoy**$2.57**2 rev1y ago](https://www.amazon.sg/dp/B0DXDXTTXB) [**V-Soy V-Soy Multi Grain Soya Bean Milk 1000 Ml 1**V-Soy**$2.78**3 rev3y ago](https://www.amazon.sg/dp/B085D14BDG) [**V-Soy V-Soy Multi Grain Soya Milk 200ml X 4**V-Soy**$2.45**0 rev3y ago](https://www.amazon.sg/dp/B09KVCTLN1) [**Bonsoy Soy Milk 1L (1 carton)**Bonsoy**$8.35**1 rev4y ago](https://www.amazon.sg/dp/B07Y2S7YJ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**V-Soy V-Soy Multi Grain Soya Bean Milk 1000 Ml 1**V-Soy**$2.78**5.0★**▲ 269%**](https://www.amazon.sg/dp/B085D14BDG) [**Nutrisoy UHT Plain Soya Milk 250ml (Pack of 6)**Nutrisoy**$3.25**0.0★**▲ 156%**](https://www.amazon.sg/dp/B0FY1TQDJK) [**Marigold Powerbeans Fresh Soya Milk Hi-Calcium Reduced Sugar 946ml - Chilled**Marigold Powerbeans**$1.70**4.1★**▲ 105%**](https://www.amazon.sg/dp/B006QZ7IV2) [**Marigold Powerbeans Fresh Soya Milk Hi-Calcium Unsweetened 946ml - Chilled**Marigold Powerbeans**$1.78**4.3★**▲ 97%**](https://www.amazon.sg/dp/B006QZ7ISA) [**V-Soy V-Soy Multi Grain Soya Milk 200ml X 4**V-Soy**$2.45**0.0★**▲ 92%**](https://www.amazon.sg/dp/B09KVCTLN1)
**~~View all trending →~~**
## **What buyers say about soy milk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**50%
*“I find it on easy on my stomach”*
**Nutritional Content**50%
*“This is one of the healthiest options of thee soy milks out there”*
## **Common questions**
- **Is soy milk profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (30/100).
- **How competitive is the soy milk niche?**
- 9 brands and 3 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- **What does it cost to enter the soy milk niche?**
- Listings span $1.63–$27.62; the average listing price is $4.41 (sweet spot $15–$100). The average incumbent carries 7 reviews — the moat a new listing must climb.
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