---
title: "Soup — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/soup"
last_updated: "2026-08-08T06:01:13.014Z"
locale: en
meta:
description: "Niche score 38/100 · $2K/yr market · 17K searches/yr · $8.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $2K/yr market · 17K searches/yr · $8.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soup — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **soup**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 8Conversion 21Competition 68Returns 100Price range 11Avg price 25Brand share 13Review moat 68Quality gap 79
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****787.26**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$8.86**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$1.73–$16.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-33.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$2K**
$2K/yr · 17K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, soup is a $2K/yr Amazon Singapore market (17K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soup market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$22K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **5%**
- **Out of stock**
- **28.9%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 100%
**Open market**
**2%**
- The Soup Spoon76% - Campbell's7% - Little Farms6% - HAPPY KIT3% - Kee Song3% - HIWARE3% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -33.2% search growth over the last 90 days.
450350Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/soup/trend)
## **Top soup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$756%$1509%$22512%$3001101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Soup Spoon Chicken & Mushroom Ragout Soup 500g - Chilled**The Soup Spoon**$9.29**4.6★6 rev](https://www.amazon.sg/dp/B0985DM7MQ) [2**The Soup Spoon Velvety Mushroom Stroganoff Soup 500g - Chilled**The Soup Spoon**$7.89**5.0★9 rev](https://www.amazon.sg/dp/B0985DLWGJ) [3**The Soup Spoon Beef Goulash Soup 500g - Chilled**The Soup Spoon**$8.90**4.0★10 rev](https://www.amazon.sg/dp/B0985KRKXP) [4**The Soup Spoon Tokyo-Style Chicken Stew Soup 500g - Chilled**The Soup Spoon**$8.06**3.7★11 rev](https://www.amazon.sg/dp/B09854VVG3) [5**The Soup Spoon Meatless Minestrone Soup 500g - Chilled**The Soup Spoon**$7.43**4.1★6 rev](https://www.amazon.sg/dp/B098574Q9Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Little Farms Tomato & Basil Soup 500g**Little Farms**$10.93**0 rev2y ago](https://www.amazon.sg/dp/B0D6B7T52L) [**Little Farms Chicken Noodle Soup 500g**Little Farms**$13.05**1 rev2y ago](https://www.amazon.sg/dp/B0D6B6MQGW) [**The Soup Spoon Salmon Spinach Florentine-Style Stew Soup - Chilled**The Soup Spoon**$9.38**2 rev3y ago](https://www.amazon.sg/dp/B0BB7KG92T) [**The Soup Spoon Provencal-Style Beef Stew Soup - Chilled**The Soup Spoon**$12.52**5 rev3y ago](https://www.amazon.sg/dp/B0BB7LPWN6) [**The Soup Spoon Chicken Collagen Premium Soup Stock - Chilled**The Soup Spoon**$10.39**2 rev3y ago](https://www.amazon.sg/dp/B0BB7PBNZ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Little Farms Tomato & Basil Soup 500g**Little Farms**$10.93**0.0★**▲ 117%**](https://www.amazon.sg/dp/B0D6B7T52L) [**The Soup Spoon Salmon Spinach Florentine-Style Stew Soup - Chilled**The Soup Spoon**$9.38**3.4★**▲ 109%**](https://www.amazon.sg/dp/B0BB7KG92T) [**Ceramic Soup Spoons Set of 6 Asian 5.3 Ramen Spoons for Corelle Pho Miso Wonton Dumpling Macaron - Dishwasher & Oven Safe**HAPPY KIT**$16.49**4.7★**▲ 93%**](https://www.amazon.sg/dp/B08LY4VT96) [**Kee Song Chicken Collagen Soup - Frozen**Kee Song**$6.98**4.6★**▲ 88%**](https://www.amazon.sg/dp/B09L4V941G) [**HIWARE Thick Heavy-weight Soup Spoons High Grade Stainless Steel Soup Spoons Set of 6**HIWARE**$16.68**4.6★**▲ 79%**](https://www.amazon.sg/dp/B01FFBAYDG)
**~~View all trending →~~**
## **Common questions**
- **Is soup profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 19 tracked products. 90-day search growth is -33.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the soup niche?**
- 7 brands and 9 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 95% of demand.
- **What does it cost to enter the soup niche?**
- Listings span $1.73–$16.68; the average listing price is $8.86 (sweet spot $15–$100). The average incumbent carries 787 reviews — the moat a new listing must climb.
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