---
title: "Soba — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/soba"
last_updated: "2026-08-06T04:24:49.932Z"
locale: en
meta:
description: "Niche score 37/100 · $4K/yr market · 5K searches/yr · $6.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $4K/yr market · 5K searches/yr · $6.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Soba — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **soba**
**Skip it**
Prices mostly outside the sweet spot ($1.83–$8.95) — this niche doesn't clear our bar today.
Market size 1Growth 9Conversion 96Competition 15Returns 100Price range 0Avg price 17Brand share 20Review moat 75Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****514.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$6.03**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-31.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$4K**
$4K/yr · 5K searches
**Price range**
**Bad****$1.83–$8.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, soba is a $4K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **soba market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$6K**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **38.5%**
- **Avg brand age**
- **98 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**3%**
- Hime56% - Hakubaku17% - Hinode8% - Kirei6% - Clearspring5% - Miyatake4% - Open — no brand owns it (1 brand, 3%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -31.3% search growth over the last 90 days.
150100Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/soba/trend)
## **Top soba products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$58430%$1K45%$2K60%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hime Green Tea Soba Noodle (Cha soba) 640g**Hime**$6.67**4.6★303 rev](https://www.amazon.sg/dp/B00AM7GTHE) [2**Hakubaku Organic Soba 270 g**Hakubaku**$3.96**4.5★307 rev](https://www.amazon.sg/dp/B005FW94SW) [3**Hime Somen Noodle 800g**Hime**$7.12**4.6★636 rev](https://www.amazon.sg/dp/B007W0D0LM) [4**Hinode Soba Noodle Sauce 400ml**Hinode**$4.94**4.6★11 rev](https://www.amazon.sg/dp/B07DYTZDYY) [5**Kirei Frozen Soba (Pkt X 5 Pcs) - Frozen 1 kg**Kirei**$8.95**0.0★0 rev](https://www.amazon.sg/dp/B08NDX3X6N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spiral Organic Noodles - Soba 300g (1 pack)**S SPIRAL FOODS**$7.27**17 rev4y ago](https://www.amazon.sg/dp/B07KY57LR7) [**Kirei Frozen Soba (Pkt X 5 Pcs) - Frozen 1 kg**Kirei**$8.95**0 rev5y ago](https://www.amazon.sg/dp/B08NDX3X6N) [**Miyatake Inaka Soba Noodles 180G - Chilled**Miyatake**$1.83**5 rev6y ago](https://www.amazon.sg/dp/B00JL6SXJE) [**Hinode Soba Noodle Sauce 400ml**Hinode**$4.94**11 rev7y ago](https://www.amazon.sg/dp/B07DYTZDYY) [**Hakubaku Organic Soba 270 g**Hakubaku**$3.96**307 rev11y ago](https://www.amazon.sg/dp/B005FW94SW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spiral Organic Noodles - Soba 300g (1 pack)**S SPIRAL FOODS**$7.27**3.8★**▲ 88%**](https://www.amazon.sg/dp/B07KY57LR7) [**Hakubaku Organic Soba 270 g**Hakubaku**$3.96**4.5★**▲ 57%**](https://www.amazon.sg/dp/B005FW94SW) [**Hime Udon Noodle 800g**Hime**$6.35**4.6★**▲ 32%**](https://www.amazon.sg/dp/B007W0D0HQ) [**Hime Green Tea Soba Noodle (Cha soba) 640g**Hime**$6.67**4.6★**▲ 19%**](https://www.amazon.sg/dp/B00AM7GTHE) [**Hime Somen Noodle 800g**Hime**$7.12**4.6★**▲ 14%**](https://www.amazon.sg/dp/B007W0D0LM)
**~~View all trending →~~**
## **Common questions**
- **Is soba profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 9 tracked products. 90-day search growth is -31.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the soba niche?**
- 7 brands and 4 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
- **What does it cost to enter the soba niche?**
- Listings span $1.83–$8.95; the average listing price is $6.03 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.
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