---
title: "Snacks — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/snacks"
last_updated: "2026-08-07T10:42:37.655Z"
locale: en
meta:
description: "Niche score 46/100 · $9K/yr market · 145K searches/yr · $8.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $9K/yr market · 145K searches/yr · $8.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Snacks — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **snacks**
**Skip it**
A small market ($9K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 17Conversion 9Competition 93Returns 100Price range 47Avg price 25Brand share 84Review moat 39Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Price range**
**Okay****$1.34–$27.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,609.08**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$8.90**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 145K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, snacks is a $9K/yr Amazon Singapore market (145K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **snacks market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$134K–$178K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **25%**
- **Out of stock**
- **17.5%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**51%**
Top 20: 81%
**Top-5 click share**
**22%**
Top 20: 52%
**Open market**
**49%**
- 365 by Whole Foods Market20% - Snyder's of Hanover15% - Nature Valley4% - Calbee4% - WANT WANT4% - BEAR4%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -15.2% search growth over the last 90 days.
5K4KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/snacks/trend)
## **Top snacks search terms**
- **snacks**59K/yr-14.3%3.2% conv. - **snack**24K/yr-9.8%3.0% conv. - **365 by whole foods market**16K/yr+22.0%0.9% conv. - **healthy snacks**16K/yr-42.0%3.8% conv. - **whole foods**9K/yr-19.1%1.1% conv. - **kids snacks**9K/yr-29.6%6.4% conv. - **pretzel**5K/yr+9.0%5.0% conv. - **pretzels**7K/yr-45.4%9.2% conv. [**All search terms **](https://flapen.com/research/sg/grocery/snacks/search-terms)
## **Top snacks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1864%$3726%$5588%$7441101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Snyders of Hanover Mini Pretzels 255.2g**Snyder's of Hanover**$5.35**4.4★24 rev](https://www.amazon.sg/dp/B073P54R9F) [2**Snyders of Hanover Pretzel Sticks 255.2g**Snyder's of Hanover**$5.53**4.3★39 rev](https://www.amazon.sg/dp/B00EXLP796) [3**WANT WANT Rice Crackers Senbeis 92g**WANT WANT**$1.93**4.6★1,289 rev](https://www.amazon.sg/dp/B006RXBQ98) [4**365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g**365 by Whole Foods Market**$8.13**4.3★1,497 rev](https://www.amazon.sg/dp/B07V39WH61) [5**Leibniz Zoo Original Butter Biscuit 100g**Bahlsen**$3.16**4.7★13 rev](https://www.amazon.sg/dp/B0085W2ZM6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g**365 by Whole Foods Market**$8.13**1,497 rev10mo ago](https://www.amazon.sg/dp/B07V39WH61) [**365 by Whole Foods Market Dark Chocolate Pretzels 142g**365 by Whole Foods Market**$8.60**4,640 rev10mo ago](https://www.amazon.sg/dp/B07Q135LCH) [**365 by Whole Foods Market Organic Apple Cereal Bar 6 Count 221g**365 by Whole Foods Market**$8.12**3,478 rev10mo ago](https://www.amazon.sg/dp/B07V262C64) [**365 by Whole Foods Market Milk Chocolate Pretzels 142g**365 by Whole Foods Market**$8.35**4,200 rev10mo ago](https://www.amazon.sg/dp/B07NNRQKCH) [**Calbee Harvest Snaps Original Salted Baked Pea Crisps 93g**Harvest Snaps**$3.54**8 rev2y ago](https://www.amazon.sg/dp/B07RL588ZT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Snyders of Hanover Cheddar Cheese Flavored Pretzel Pieces 11.25 Oz**Snyder's of Hanover**$9.90**4.6★**▲ 128%**](https://www.amazon.sg/dp/B09H2PVVFP) [**365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g**365 by Whole Foods Market**$8.13**4.3★**▲ 98%**](https://www.amazon.sg/dp/B07V39WH61) [**Twisties Cheeky Cheddar Cheese Cheese Flavoured Corn Snacks Multipack (8 x 13g)**Twisties**$2.56**4.2★**▲ 84%**](https://www.amazon.sg/dp/B06XNX5BYX) [**365 by Whole Foods Market Organic Apple Cereal Bar 6 Count 221g**365 by Whole Foods Market**$8.12**4.6★**▲ 81%**](https://www.amazon.sg/dp/B07V262C64) [**365 by Whole Foods Market Milk Chocolate Pretzels 142g**365 by Whole Foods Market**$8.35**4.5★**▲ 74%**](https://www.amazon.sg/dp/B07NNRQKCH)
**~~View all trending →~~**
## **What buyers say about snacks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**67%
*“Taste ok”*
**Sweetness**17%
*“These are straight up sweets”*
### **What buyers complain about **
**Advertised Vs Actual Product**44%
*“Not as expected”*
**Taste-Overall**33%
*“Tastes like the cheaper”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is snacks profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 83 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the snacks niche?**
- 49 brands and 18 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in snacks?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Taste-Overall. The return rate is 0.0%.
- **What does it cost to enter the snacks niche?**
- Listings span $1.34–$27.13; the average listing price is $8.90 (sweet spot $15–$100). The average incumbent carries 2,609 reviews — the moat a new listing must climb.
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