---
title: "Smoked Salmon — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/smoked-salmon"
last_updated: "2026-08-08T11:42:09.847Z"
locale: en
meta:
description: "Niche score 33/100 · $0/yr market · 14K searches/yr · $13.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $0/yr market · 14K searches/yr · $13.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smoked Salmon — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **smoked salmon**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 7Conversion 0Competition 47Returns 100Price range 65Avg price 59Brand share 24Review moat 100Quality gap 18
**Review moat**
**Incredible****5.69**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.25–$30.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.09**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-36.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 14K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, smoked salmon is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smoked salmon market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **14.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**5**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**4%**
- Fassler26% - Aoraki19% - Catch Seafood18% - St. James16% - Lossie13% - Livewell6% - Open — no brand owns it (1 brand, 4%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -36.0% search growth over the last 90 days.
400300Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/smoked-salmon/trend)
## **Top smoked salmon search terms**
- **smoked salmon**12K/yr-36.6%14.4% conv. - **smoked**683/yr-13.2%1.3% conv. - **smoke salmon**448/yr-32.8%21.8% conv. - **salmon smoked**393/yr-54.0%7.0% conv. [**All search terms **](https://flapen.com/research/sg/grocery/smoked-salmon/search-terms)
## **Top smoked salmon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$0110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aoraki New Zealand King Cold Smoked Salmon Slices 100g - Frozen**Aoraki**$11.64**4.2★6 rev](https://www.amazon.sg/dp/B0C36H9HCS) [2**Pride of Scotland Smoked Salmon Oak Smoked Sliced - Chilled 100g**Lossie**$13.61**4.6★10 rev](https://www.amazon.sg/dp/B076F8X4RW) [3**Fassler Gourmet Traditional Smoked Salmon Pre-Sliced 200g - Frozen (Packaging may vary)**Fassler**$15.89**5.0★7 rev](https://www.amazon.sg/dp/B07MBQJ9Q7) [4**Catch Seafood Smoke Salmon 100g - Frozen**Catch Seafood**$6.59**4.3★7 rev](https://www.amazon.sg/dp/B07NYQYV9Y) [5**Catch Seafood Smoke Salmon Gravlax- Frozen 100 g**Catch Seafood**$6.51**4.0★26 rev](https://www.amazon.sg/dp/B094F7D11Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aoraki Blackcurrant Kamahi Honey Cold Smoked King Salmon Slices 100g - Frozen**Aoraki**$9.15**1 rev8mo ago](https://www.amazon.sg/dp/B0G2LH23B8) [**Livewell Black Pepper Smoked Salmon 75g**Livewell**$6.25**1 rev2y ago](https://www.amazon.sg/dp/B0CL3KXC1C) [**Aoraki New Zealand King Cold Smoked Salmon Slices 100g - Frozen**Aoraki**$11.64**6 rev3y ago](https://www.amazon.sg/dp/B0C36H9HCS) [**Woodbridge Smokehouse Atlantic Salmon Cold Smoked Sliced 200g**Woodbridge Smokehouse**$30.90**1 rev4y ago](https://www.amazon.sg/dp/B0B6BK6RRJ) [**Catch Seafood Smoke Salmon Gravlax- Frozen 100 g**Catch Seafood**$6.51**26 rev5y ago](https://www.amazon.sg/dp/B094F7D11Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aoraki Blackcurrant Kamahi Honey Cold Smoked King Salmon Slices 100g - Frozen**Aoraki**$9.15**5.0★**▲ 169%**](https://www.amazon.sg/dp/B0G2LH23B8) [**Fassler Gourmet Fresh Herbs Smoked Salmon 200g - Frozen**Fassler**$14.80**5.0★**▲ 111%**](https://www.amazon.sg/dp/B07N9GWN95) [**Livewell Black Pepper Smoked Salmon 75g**Livewell**$6.25**5.0★**▲ 59%**](https://www.amazon.sg/dp/B0CL3KXC1C) [**St. James Orange and Pepper Scottish Smoked Salmon 114 g- Chilled**St. James**$13.52**5.0★**▲ 49%**](https://www.amazon.sg/dp/B08KJKP3HX) [**Woodbridge Smokehouse Atlantic Salmon Cold Smoked Sliced 200g**Woodbridge Smokehouse**$30.90**5.0★**▲ 32%**](https://www.amazon.sg/dp/B0B6BK6RRJ)
**~~View all trending →~~**
## **What buyers say about smoked salmon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Freshness**50%
*“Fresh taste, not salty and lovely texture”*
**Taste-Overall**50%
*“The taste is rich, creamy and full engages your senses”*
### **What buyers complain about **
**Quality-Overall**50%
*“Average quality”*
**Hard Feel**50%
*“Tougher than usual smoked salmon”*
## **Common questions**
- **Is smoked salmon profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the smoked salmon niche?**
- 7 brands and 5 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in smoked salmon?**
- Top complaints mined from reviews: Quality-Overall, Hard Feel. The return rate is 0.0%.
- **What does it cost to enter the smoked salmon niche?**
- Listings span $6.25–$30.90; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.
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