---
title: "Shabu — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/shabu"
last_updated: "2026-08-06T01:03:34.844Z"
locale: en
meta:
description: "Niche score 43/100 · $5K/yr market · 10K searches/yr · $7.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $5K/yr market · 10K searches/yr · $7.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shabu — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **shabu**
**Skip it**
Soft demand (-56.2% this quarter) — this niche doesn't clear our bar today.
Market size 1Growth 0Conversion 66Competition 52Returns 100Price range 0Avg price 22Brand share 45Review moat 100Quality gap 79
**Review moat**
**Incredible****6.78**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$7.90**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$5K**
$5K/yr · 10K searches
**Growth**
**Bad****-56.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.14–$12.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, shabu is a $5K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shabu market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$16K–$20K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **28.5%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**13%**
- Master Grocer27% - Tasty Food Affair16% - Meat Affair13% - Hego11% - Bucher's Ridge11% - Tradition9% - Open — no brand owns it (3 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -56.2% search growth over the last 90 days.
600400Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/shabu/trend)
## **Top shabu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1818%$36212%$54316%$724110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Master Grocer Beef Shabu Shabu 250 g - Frozen**Master Grocer**$7.25**4.0★16 rev](https://www.amazon.sg/dp/B08L91LZKX) [2**Tasty Food Affair Beef Short Plate Shabu Shabu 500g -Frozen**Tasty Food Affair**$10.65**3.0★12 rev](https://www.amazon.sg/dp/B099FF93RK) [3**Master Grocer Australia Ribeye Rolled Shabu 400 g- Frozen**Master Grocer**$12.67**4.0★1 rev](https://www.amazon.sg/dp/B08L8W14XX) [4**Hego Frozen US Beef Short-Plate Shabu Shabu 250 g**Hego**$7.24**4.0★10 rev](https://www.amazon.sg/dp/B08LFSW13K) [5**Butchers Ridge Beef Shabu Shabu 400g**Bucher's Ridge**$9.38**4.4★8 rev](https://www.amazon.sg/dp/B0BH1ZPRN3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Gourmets Pack Premium Beef Shabu Shabu (Frozen) 200gm**The Gourmet's Pack**$12.23**0 rev3y ago](https://www.amazon.sg/dp/B0BRCR85R2) [**Meat Affair Kurobuta Pork Collar Shabu- 200g**Meat Affair**$9.42**3 rev3y ago](https://www.amazon.sg/dp/B0BHLMC29K) [**Butchers Ridge Beef Shabu Shabu 400g**Bucher's Ridge**$9.38**8 rev3y ago](https://www.amazon.sg/dp/B0BH1ZPRN3) [**Butchers Ridge Chicken Shabu Shabu 300g**Bucher's Ridge**$4.29**3 rev3y ago](https://www.amazon.sg/dp/B0BH1Z4FJ7) [**Al-Lazat Beef Shabu Shabu - Frozen 300g**Al-Lazat**$5.37**1 rev4y ago](https://www.amazon.sg/dp/B09VPKDPDL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Al-Lazat Beef Shabu Shabu - Frozen 300g**Al-Lazat**$5.37**5.0★**▲ 447%**](https://www.amazon.sg/dp/B09VPKDPDL) [**Tradition Beef Shabu Shabu Shabu Frozen 500g**Tradition**$12.25**3.9★**▲ 169%**](https://www.amazon.sg/dp/B07K1HF1QB) [**Meat Affair Iberico Pork Collar Shabu Shabu 200 g - Frozen**Meat Affair**$8.80**4.8★**▲ 158%**](https://www.amazon.sg/dp/B08S574QXR) [**Hego Frozen US Beef Short-Plate Shabu Shabu 250 g**Hego**$7.24**4.0★**▲ 117%**](https://www.amazon.sg/dp/B08LFSW13K) [**Meat Affair Kurobuta Pork Collar Shabu- 200g**Meat Affair**$9.42**4.2★**▲ 88%**](https://www.amazon.sg/dp/B0BHLMC29K)
**~~View all trending →~~**
## **What buyers say about shabu**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Oily/Greasy**50%
*“all fat”*
**Nutritional Content**50%
*“Too much fat”*
## **Common questions**
- **Is shabu profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 18 tracked products. 90-day search growth is -56.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the shabu niche?**
- 9 brands and 2 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in shabu?**
- Top complaints mined from reviews: Oily/Greasy, Nutritional Content. The return rate is 0.0%.
- **What does it cost to enter the shabu niche?**
- Listings span $4.14–$12.67; the average listing price is $7.90 (sweet spot $15–$100). The average incumbent carries 7 reviews — the moat a new listing must climb.
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