--- title: "Sesame Seed — $642/yr Amazon SG Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/sg/grocery/sesame-seed" last_updated: "2026-08-08T12:59:27.503Z" locale: en meta: description: "Niche score 23/100 · $642/yr market · 6K searches/yr · $5.26 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 23/100 · $642/yr market · 6K searches/yr · $5.26 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Sesame Seed — $642/yr Amazon SG Niche (2026) - Flapen" --- # **sesame seed** **Skip it** A small market ($642/yr) — this niche doesn't clear our bar today. Market size 0Growth 6Conversion 28Competition 0Returns 100Price range 0Avg price 15Brand share 0Review moat 97Quality gap 35 **Returns** **Incredible****0.0%** return rate — above 5% kills the launch gate **Review moat** **Incredible****51.2** avg incumbent reviews — the moat a new listing must climb **Quality gap** **Okay****4.5★** avg incumbent rating — lower means beatable quality **Conversion** **Okay****2.2%** search→purchase rate — share of searches ending in a sale **Avg price** **Bad****$5.26** avg listing price — sweet spot $15–$100 **Growth** **Bad****-38.3%** 90-day search growth — must beat 0% to launch **Market size** **Bad****$642** $642/yr · 6K searches **Competition** **Bad****100%** top-5 click share — a locked-up shelf **Brand share** **Bad****100%** top-5 brand share — brand-locked demand **Price range** **Bad****$2.87–$8.66** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%") According to Flapen's Amazon Singapore niche tracking, sesame seed is a $642/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 23/100. Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **sesame seed market data**
**Units sold / yr**
**1K–1K**
avg 100–250/product
**Revenue / yr**
**$5K–$7K**
units × avg price
**Conversion rate**
**2.2%**
**Avg BSR**
**#0**
**Page quality**
**0%**
**Prime**
**100%**
**Sponsored**
**40%**
**Out of stock**
**15.4%**
**Avg brand age**
**73 months**
**Avg seller age**
**0 days**
## **Competition & brand share** The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. **Brands** **3 **▼falling **Sellers** **3** **Top-5 brand share** **100%** Top 20: 100% **Top-5 click share** **100%** Top 20: 100% **Open market** **0%** - RedMan73% - Simply Natural15% - Kewpie12% ## **Demand** Weekly Amazon search volume, last 45 weeks — -38.3% search growth over the last 90 days. 175125Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26 [**Open Trend **](https://flapen.com/research/sg/grocery/sesame-seed/trend) ## **Top sesame seed search terms** - **sesame**2K/yr-21.2%4.1% conv. - **sesame seed**2K/yr-51.0%16.9% conv. - **sesame seeds**825/yr-47.6%17.5% conv. [**All search terms **](https://flapen.com/research/sg/grocery/sesame-seed/search-terms) ## **Top sesame seed products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%15%$9630%$19345%$28960%$3851101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 5 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![RedMan White Sesame 250G](https://m.media-amazon.com/images/I/51H8yIGM9UL.jpg)**RedMan White Sesame 250G**RedMan**$2.87**4.7★5 rev](https://www.amazon.sg/dp/B07MCSZZP2) [2![Simply Natural Organic Black Sesame Seeds 200g](https://m.media-amazon.com/images/I/413Ma8-fRRL.jpg)**Simply Natural Organic Black Sesame Seeds 200g**Simply Natural**$4.57**4.0★1 rev](https://www.amazon.sg/dp/B07LBY29QS) [3![RedMan Sesame Seed White 1Kg](https://m.media-amazon.com/images/I/51aXe18BGFS.jpg)**RedMan Sesame Seed White 1Kg**RedMan**$5.63**4.8★7 rev](https://www.amazon.sg/dp/B07V5PTTD9) [4![Kewpie Roasted Sesame Dressing (No MSG) 380ml](https://m.media-amazon.com/images/I/41n73g82t2L.jpg)**Kewpie Roasted Sesame Dressing (No MSG) 380ml**Kewpie**$8.66**4.6★42 rev](https://www.amazon.sg/dp/B01B1KVUIS) [5![Kewpie Roasted Sesame Dressing 210ml](https://m.media-amazon.com/images/I/41ZTHX+JYFL.jpg)**Kewpie Roasted Sesame Dressing 210ml**Kewpie**$4.58**4.6★201 rev](https://www.amazon.sg/dp/B07NF7P837) ### **Newest** by launch date [![Kewpie Roasted Sesame Dressing 210ml](https://m.media-amazon.com/images/I/41ZTHX+JYFL.jpg)**Kewpie Roasted Sesame Dressing 210ml**Kewpie**$4.58**201 rev3y ago](https://www.amazon.sg/dp/B07NF7P837) [![RedMan Sesame Seed White 1Kg](https://m.media-amazon.com/images/I/51aXe18BGFS.jpg)**RedMan Sesame Seed White 1Kg**RedMan**$5.63**7 rev7y ago](https://www.amazon.sg/dp/B07V5PTTD9) [![RedMan White Sesame 250G](https://m.media-amazon.com/images/I/51H8yIGM9UL.jpg)**RedMan White Sesame 250G**RedMan**$2.87**5 rev7y ago](https://www.amazon.sg/dp/B07MCSZZP2) [![Simply Natural Organic Black Sesame Seeds 200g](https://m.media-amazon.com/images/I/413Ma8-fRRL.jpg)**Simply Natural Organic Black Sesame Seeds 200g**Simply Natural**$4.57**1 rev7y ago](https://www.amazon.sg/dp/B07LBY29QS) [![Kewpie Roasted Sesame Dressing (No MSG) 380ml](https://m.media-amazon.com/images/I/41n73g82t2L.jpg)**Kewpie Roasted Sesame Dressing (No MSG) 380ml**Kewpie**$8.66**42 rev10y ago](https://www.amazon.sg/dp/B01B1KVUIS) ### **Trending** 90-day click momentum [![Kewpie Roasted Sesame Dressing 210ml](https://m.media-amazon.com/images/I/41ZTHX+JYFL.jpg)**Kewpie Roasted Sesame Dressing 210ml**Kewpie**$4.58**4.6★**▲ 93%**](https://www.amazon.sg/dp/B07NF7P837) [![Simply Natural Organic Black Sesame Seeds 200g](https://m.media-amazon.com/images/I/413Ma8-fRRL.jpg)**Simply Natural Organic Black Sesame Seeds 200g**Simply Natural**$4.57**4.0★**▲ 61%**](https://www.amazon.sg/dp/B07LBY29QS) [![Kewpie Roasted Sesame Dressing (No MSG) 380ml](https://m.media-amazon.com/images/I/41n73g82t2L.jpg)**Kewpie Roasted Sesame Dressing (No MSG) 380ml**Kewpie**$8.66**4.6★**▲ 32%**](https://www.amazon.sg/dp/B01B1KVUIS) [![RedMan Sesame Seed White 1Kg](https://m.media-amazon.com/images/I/51aXe18BGFS.jpg)**RedMan Sesame Seed White 1Kg**RedMan**$5.63**4.8★**▲ 14%**](https://www.amazon.sg/dp/B07V5PTTD9) [![RedMan White Sesame 250G](https://m.media-amazon.com/images/I/51H8yIGM9UL.jpg)**RedMan White Sesame 250G**RedMan**$2.87**4.7★**▼ 17%**](https://www.amazon.sg/dp/B07MCSZZP2) ## **Common questions**
**Is sesame seed profitable to sell on Amazon Singapore?**
The niche generates $642/yr across 5 tracked products. 90-day search growth is -38.3%. Flapen's verdict: Skip it (23/100).
**How competitive is the sesame seed niche?**
3 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
**What does it cost to enter the sesame seed niche?**
Listings span $2.87–$8.66; the average listing price is $5.26 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.
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