---
title: "Sardines — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/sardines"
last_updated: "2026-08-08T06:51:58.342Z"
locale: en
meta:
description: "Niche score 41/100 · $0/yr market · 24K searches/yr · $12.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $0/yr market · 24K searches/yr · $12.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sardines — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **sardines**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 15Conversion 0Competition 75Returns 100Price range 81Avg price 58Brand share 32Review moat 71Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$1.60–$79.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Good****667.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.96**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 24K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, sardines is a $0/yr Amazon Singapore market (24K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sardines market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$78K–$104K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **10%**
- **Out of stock**
- **35.9%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 88%
**Open market**
**11%**
- ayam55% - Wild Planet14% - Lulina11% - La Belle-iloise5% - La Belle-Iloise3% - Farmland2% - Open — no brand owns it (8 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -20.3% search growth over the last 90 days.
900700Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/sardines/trend)
## **Top sardines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$06%$09%$012%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ayam Brand Sardines in Extra Virgin Olive Oil 120g**ayam**$2.94**3.9★15 rev](https://www.amazon.sg/dp/B00PV16ZUC) [2**Sardines in Tomato Sauce | Large Pieces | No Preservatives | Halal & Healthier Choice | Fish | Natural Omega 3 Source | Calcium Antioxidants & Essential Nutrients | Ready to Eat | Home Cooking - 425g**ayam**$4.53**4.4★16 rev](https://www.amazon.sg/dp/B072DZ7VVH) [3**Ayam Brand Sardines in Tomato Sauce 155g**ayam**$2.08**4.4★23 rev](https://www.amazon.sg/dp/B072HK2CDX) [4**Lulina Sardines In Olive Oil - 3/4 Pieces 115g**Lulina**$7.89**0.0★0 rev](https://www.amazon.sg/dp/B0F27NC5HM) [5**Wild Planet Wild Sardines in Water No Salt Added Tinned Fish Non-GMO Sustainable 4.4 Ounce (Pack of 12)**Wild Planet**$60.84**4.6★1,934 rev](https://www.amazon.sg/dp/B00U2EM3VS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Belle-iloise Sardines in Olive Oil 115g (1 pack)**La Belle-iloise**$12.38**0 rev7mo ago](https://www.amazon.sg/dp/B0030EGQ2E) [**La Belle-iloise Sardines in Lemon & Olive oil 115g (1 pack)**La Belle-Iloise**$12.46**0 rev7mo ago](https://www.amazon.sg/dp/B00EXPAW0G) [**La Curiosa Spicy Small Sardines In Olive Oil (14-16 Pieces) 110g**LA CURIOSA**$13.48**1 rev11mo ago](https://www.amazon.sg/dp/B09PKJCWBH) [**La Curiosa Small Sardines In Olive Oil With Lemon (10-14 Pieces) 110g**La Curiosa**$14.17**0 rev11mo ago](https://www.amazon.sg/dp/B09PKJYX3X) [**Lulina Sardines In Olive Oil - 3/4 Pieces 115g**Lulina**$7.89**0 rev1y ago](https://www.amazon.sg/dp/B0F27NC5HM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Curiosa Small Sardines In Olive Oil With Lemon (10-14 Pieces) 110g**La Curiosa**$14.17**0.0★**▲ 367%**](https://www.amazon.sg/dp/B09PKJYX3X) [**La Curiosa Spicy Small Sardines In Olive Oil (14-16 Pieces) 110g**LA CURIOSA**$13.48**5.0★**▲ 350%**](https://www.amazon.sg/dp/B09PKJCWBH) [**Wild Planet Wild Sardines in Extra Virgin Olive Oil Lightly Smoked Tinned Fish Sustainably Caught Non-GMO Kosher Gluten Free 4.4. Ounce (Pack of 12)**Wild Planet**$79.04**4.5★**▲ 160%**](https://www.amazon.sg/dp/B003H7YHUW) [**Beach Cliff Wild Caught Sardines in Soybean Oil with Hot Green Chilies 3.75 oz Can (Pack of 12) - 12g Protein per Serving - Gluten Free Keto Friendly - Great for Pasta & Seafood Recipes**Beach Cliff**$44.05**4.5★**▲ 158%**](https://www.amazon.sg/dp/B093D3967K) [**La Belle-iloise Sardines in Olive Oil 115g (1 pack)**La Belle-iloise**$12.38**0.0★**▲ 138%**](https://www.amazon.sg/dp/B0030EGQ2E)
**~~View all trending →~~**
## **What buyers say about sardines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Tasty and delicious”*
**Dietary Certification**25%
*“I like that it states clearly that these are sardines from the wild and non GMO”*
**Size-Overall**25%
*“Great size”*
### **What buyers complain about **
**Salt Content**50%
*“most canned sardines tasted salty”*
## **Common questions**
- **Is sardines profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sardines niche?**
- 14 brands and 26 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in sardines?**
- Top complaints mined from reviews: Salt Content. The return rate is 0.0%.
- **What does it cost to enter the sardines niche?**
- Listings span $1.60–$79.04; the average listing price is $12.96 (sweet spot $15–$100). The average incumbent carries 667 reviews — the moat a new listing must climb.
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