---
title: "Salt — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/salt"
last_updated: "2026-08-08T08:42:20.847Z"
locale: en
meta:
description: "Niche score 31/100 · $4K/yr market · 30K searches/yr · $5.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $4K/yr market · 30K searches/yr · $5.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salt — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **salt**
**Skip it**
Prices mostly outside the sweet spot ($0.64–$13.84) — this niche doesn't clear our bar today.
Market size 1Growth 12Conversion 29Competition 25Returns 100Price range 0Avg price 17Brand share 40Review moat 35Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,988.26**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$5.94**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-26.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$4K**
$4K/yr · 30K searches
**Price range**
**Bad****$0.64–$13.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, salt is a $4K/yr Amazon Singapore market (30K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salt market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$36K–$48K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **32%**
- **Out of stock**
- **32.2%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**15%**
- Pagoda46% - Tadka12% - Simply Natural12% - Maison Gourmet7% - Clearspring5% - SAL DE FUERTEVENTURA4% - Open — no brand owns it (7 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -26.4% search growth over the last 90 days.
700500Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/salt/trend)
## **Top salt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$41420%$82830%$1K40%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pagoda Pure Cooking Sea Salt 1kg**Pagoda**$2.78**4.4★24 rev](https://www.amazon.sg/dp/B07CJCJ8WQ) [2**Pagoda Fine Salt Box 500g**Pagoda**$0.64**4.6★36 rev](https://www.amazon.sg/dp/B07CGZMFKZ) [3**Simply Natural Himalayan Rock Salt 500g**Simply Natural**$2.72**4.1★27 rev](https://www.amazon.sg/dp/B07DLBCWKF) [4**Tadka - Himalayan Pink Salt Fine Grain 620g Premium & Natural Pink Salt Contains 84 Trace Minerals Supreme Quality Fine Grain All-Natural Salt For Cooking**Tadka**$3.23**4.9★20 rev](https://www.amazon.sg/dp/B08BLVZ2RH) [5**Clearspring Traditional Unrefined Sea Salt 250g**Clearspring**$6.25**4.7★6 rev](https://www.amazon.sg/dp/B00NMHV4CQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Salinas Del Carmen Organic Sea Salt 100g (3.53 oz)**SAL DE FUERTEVENTURA**$3.47**0 rev5mo ago](https://www.amazon.sg/dp/B0CMS6L6L6) [**Salinas Del Carmen Organic Sea Salt 500g (18oz)**SAL DE FUERTEVENTURA**$9.78**0 rev5mo ago](https://www.amazon.sg/dp/B0CMRVPNH9) [**365 by Whole Foods Market Kosher Sea Salt Coarse 998g**365 by Whole Foods Market**$12.70**4,076 rev10mo ago](https://www.amazon.sg/dp/B074H5TMQ7) [**365 by Whole Foods Market Sea Salt Fine 751g**365 by Whole Foods Market**$11.18**4,788 rev10mo ago](https://www.amazon.sg/dp/B074J7X1DW) [**Haeyeareum Korean Premium Lo Sea Salt Grinder Mineral 60gm**1004 GOURMET**$6.56**0 rev1y ago](https://www.amazon.sg/dp/B0D4TWS1F9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Salinas Del Carmen Organic Sea Salt 100g (3.53 oz)**SAL DE FUERTEVENTURA**$3.47**0.0★**▲ 667%**](https://www.amazon.sg/dp/B0CMS6L6L6) [**Salinas Del Carmen Organic Sea Salt 500g (18oz)**SAL DE FUERTEVENTURA**$9.78**0.0★**▲ 648%**](https://www.amazon.sg/dp/B0CMRVPNH9) [**Herbion Naturals Himalayan Pink Salt - Fine Grain - 1 25Kg Unbreakable Jar - All Natural salt - GMO-Free**Herbion Naturals**$4.18**2.0★**▲ 331%**](https://www.amazon.sg/dp/B0FH4S2Y4Q) [**Haeyeareum Korean Premium Lo Sea Salt Grinder Mineral 60gm**1004 GOURMET**$6.56**0.0★**▲ 323%**](https://www.amazon.sg/dp/B0D4TWS1F9) [**Clearspring Traditional Unrefined Sea Salt 250g**Clearspring**$6.25**4.7★**▲ 190%**](https://www.amazon.sg/dp/B00NMHV4CQ)
**~~View all trending →~~**
## **What buyers say about salt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Good product”*
### **What buyers complain about **
**Value For Money**25%
*“priced high”*
**Salt Content**25%
*“Tasted murky without the normal salty taste of salt”*
**Taste-Overall**25%
*“Didn't taste normal”*
## **Common questions**
- **Is salt profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (31/100).
- **How competitive is the salt niche?**
- 13 brands and 9 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in salt?**
- Top complaints mined from reviews: Value For Money, Salt Content, Taste-Overall. The return rate is 0.0%.
- **What does it cost to enter the salt niche?**
- Listings span $0.64–$13.84; the average listing price is $5.94 (sweet spot $15–$100). The average incumbent carries 2,988 reviews — the moat a new listing must climb.
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