---
title: "Salmon — $45K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/salmon"
last_updated: "2026-08-08T04:35:10.376Z"
locale: en
meta:
description: "Niche score 44/100 · $45K/yr market · 54K searches/yr · $21.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $45K/yr market · 54K searches/yr · $21.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salmon — $45K/yr Amazon SG Niche (2026) - Flapen"
---
# **salmon**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 11Conversion 50Competition 28Returns 100Price range 80Avg price 91Brand share 3Review moat 99Quality gap 79
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****14.06**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$21.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.69–$109.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$45K**
$45K/yr · 54K searches
**Growth**
**Bad****-27.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, salmon is a $45K/yr Amazon Singapore market (54K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salmon market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$320K–$427K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Serve by Hai Sia46% - Catch Seafood34% - Mt Cook Alpine Salmon11% - Akaroa Salmon6% - Snow Treasures3% - Lossie1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -27.4% search growth over the last 90 days.
1K750Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/salmon/trend)
## **Top salmon search terms**
- **salmon**49K/yr-28.5%13.2% conv. - **frozen salmon**2K/yr+41.1%7.7% conv. - **salmon fillet**970/yr-60.8%15.9% conv. - **salmon frozen**931/yr-58.3%10.5% conv. [**All search terms **](https://flapen.com/research/sg/grocery/salmon/search-terms)
## **Top salmon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$9K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Serve by Hai Sia Norwegian Salmon Portions 240g - Chilled**Serve by Hai Sia**$9.20**4.2★62 rev](https://www.amazon.sg/dp/B076HQHDLD) [2**Catch Seafood Salmon Portion 3 x 150g - Frozen**Catch Seafood**$12.27**4.1★29 rev](https://www.amazon.sg/dp/B07KGYCVFW) [3**Seafood Boy Premium Salmon Fillet Bulk Pack 930g (6pcs IVP)**Serve by Hai Sia**$29.58**4.2★16 rev](https://www.amazon.sg/dp/B0DM8J25QF) [4**Serve by Hai Sia Frozen Norwegian Salmon portion Family Pack**Serve by Hai Sia**$22.01**4.0★6 rev](https://www.amazon.sg/dp/B084PHLMRH) [5**Mt Cook Alpine King Salmon Portion 150g - Chilled**Mt Cook Alpine Salmon**$11.07**5.0★5 rev](https://www.amazon.sg/dp/B0D2CK15S1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Catch Seafood Salmon Portion - 100Gx3PCS - Frozen**Catch Seafood**$9.12**1 rev1y ago](https://www.amazon.sg/dp/B0F62TRXYG) [**Seafood Boy Premium Salmon Fillet Bulk Pack 930g (6pcs IVP)**Serve by Hai Sia**$29.58**16 rev1y ago](https://www.amazon.sg/dp/B0DM8J25QF) [**Catch Seafood Wild Alaskan Sockeye Salmon Portion**Catch Seafood**$12.62**0 rev1y ago](https://www.amazon.sg/dp/B0DDKS43HJ) [**Mt Cook Alpine King Salmon Portion 150g - Chilled**Mt Cook Alpine Salmon**$11.07**5 rev2y ago](https://www.amazon.sg/dp/B0D2CK15S1) [**Mt Cook Alpine King Salmon Portion 150g - Frozen**Mt Cook Alpine Salmon**$11.16**3 rev2y ago](https://www.amazon.sg/dp/B0D2CTJQXN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Serve by Hai Sia Atlantic Salmon Portion 150g - Chilled**Serve by Hai Sia**$5.69**4.0★**▲ 124%**](https://www.amazon.sg/dp/B09ZKY3WHY) [**Mt Cook Alpine King Salmon Portion 150g - Chilled**Mt Cook Alpine Salmon**$11.07**5.0★**▲ 89%**](https://www.amazon.sg/dp/B0D2CK15S1) [**Akaroa Salmon Fresh New Zealand King Salmon - Portion 150g (1 piece)**Akaroa Salmon**$14.41**3.9★**▲ 77%**](https://www.amazon.sg/dp/B0CLG31YQS) [![[Sold by Weight] Akaroa Salmon Fresh New Zealand King Salmon - Fillet 1.1kg](https://m.media-amazon.com/images/I/418w3hei-+L.jpg)**\[Sold by Weight\] Akaroa Salmon Fresh New Zealand King Salmon - Fillet 1.1kg**Akaroa Salmon**$109.76**0.0★**▲ 55%**](https://www.amazon.sg/dp/B0BDQNWJR3) [**Catch Seafood Smoke Salmon Gravlax- Frozen 100 g**Catch Seafood**$6.51**4.0★**▲ 48%**](https://www.amazon.sg/dp/B094F7D11Z)
**~~View all trending →~~**
## **What buyers say about salmon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**44%
*“Exquisite taste and marbling”*
**Value For Money**28%
*“Worth every penny”*
**Freshness**17%
*“Fresh salmon”*
### **What buyers complain about **
**Smell**50%
*“Unusual smell”*
**Texture/Consistency-Overall**17%
*“Texture of salmon is extremely buttery because of the high omega 3 content”*
## **Common questions**
- **Is salmon profitable to sell on Amazon Singapore?**
- The niche generates $45K/yr across 18 tracked products. 90-day search growth is -27.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the salmon niche?**
- 6 brands and 3 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in salmon?**
- Top complaints mined from reviews: Smell, Texture/Consistency-Overall. The return rate is 0.0%.
- **What does it cost to enter the salmon niche?**
- Listings span $5.69–$109.76; the average listing price is $21.36 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.
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