---
title: "Rice — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/rice"
last_updated: "2026-08-08T07:49:56.452Z"
locale: en
meta:
description: "Niche score 37/100 · $0/yr market · 91K searches/yr · $12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $0/yr market · 91K searches/yr · $12.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **rice**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 41Conversion 0Competition 37Returns 100Price range 66Avg price 51Brand share 35Review moat 76Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****472.05**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.47–$37.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.07**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+12.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 91K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, rice is a $0/yr Amazon Singapore market (91K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$241K–$302K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **20%**
- **Out of stock**
- **29.5%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**12%**
- Royal Umbrella42% - songhe17% - Golden Peony14% - Okome6% - Daawat5% - Shinmei4% - Open — no brand owns it (5 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +12.5% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/rice/trend)
## **Top rice search terms**
- **rice**84K/yr+18.0%5.9% conv. - **rice 5kg**4K/yr-34.8%4.5% conv. - **white rice**3K/yr-22.9%17.8% conv. [**All search terms **](https://flapen.com/research/sg/grocery/rice/search-terms)
## **Top rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Royal Umbrella Thai Hom Mali Rice 5kg**Royal Umbrella**$13.80**4.8★130 rev](https://www.amazon.sg/dp/B0722SM73R) [2**Golden Peony Jasmine Fragrant Rice 5kg**Golden Peony**$6.70**4.5★120 rev](https://www.amazon.sg/dp/B0725GDNXJ) [3**SongHe Thai New Crop Rice 5kg**songhe**$13.61**4.6★82 rev](https://www.amazon.sg/dp/B06ZXW8V2G) [4**Royal Umbrella Thai Hom Mali Rice 10kg**Royal Umbrella**$26.84**4.7★63 rev](https://www.amazon.sg/dp/B071NS7YN8) [5**Okome Short Grain Rice 4.5kg**Okome**$10.81**4.5★54 rev](https://www.amazon.sg/dp/B072BMZ6T4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shinmei Toyama Koshihikari Japanese Rice 2 kg**Shinmei**$15.88**11 rev5y ago](https://www.amazon.sg/dp/B08V3HVDRP) [**SongHe Shokaku Premium Sushi Rice 4.5 kg**Shokaku Premium Sushi Rice**$11.54**39 rev5y ago](https://www.amazon.sg/dp/B08FY4PM47) [**Takumi Premium Short Grain (Japonica) Brown Rice 2 Kg**TAKUMI**$5.75**21 rev6y ago](https://www.amazon.sg/dp/B081QXDCTL) [**Sakura Japonica Rice 5 kg**sakura**$8.65**37 rev6y ago](https://www.amazon.sg/dp/B07Y26LTR6) [**Royal Umbrella Thai Hom Mali Rice 5kg**Royal Umbrella**$13.80**130 rev7y ago](https://www.amazon.sg/dp/B0722SM73R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Royal Umbrella Thai Hom Mali Rice 10kg**Royal Umbrella**$26.84**4.7★**▲ 62%**](https://www.amazon.sg/dp/B071NS7YN8) [**Royal Umbrella Thai Hom Mali New Crop Rice 5kg**Royal Umbrella**$14.00**4.9★**▲ 41%**](https://www.amazon.sg/dp/B072HT6VYS) [**Royal Umbrella Thai Hom Mali Rice 1 Kilog**Royal Umbrella**$3.47**4.5★**▲ 40%**](https://www.amazon.sg/dp/B0722VNBD8) [**Royal Umbrella Thai Hom Mali Rice 2.5 Kgs**Royal Umbrella**$8.26**4.7★**▲ 38%**](https://www.amazon.sg/dp/B071YZBSQX) [**Daawat Everyday Gold Basmati Rice 5 kg**Daawat**$12.63**4.2★**▲ 33%**](https://www.amazon.sg/dp/B00N2WFYB8)
**~~View all trending →~~**
## **Common questions**
- **Is rice profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 20 tracked products. 90-day search growth is +12.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the rice niche?**
- 11 brands and 3 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
- **What does it cost to enter the rice niche?**
- Listings span $3.47–$37.37; the average listing price is $12.07 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.
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