---
title: "Rice Krispies — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/rice-krispies"
last_updated: "2026-08-06T03:00:18.595Z"
locale: en
meta:
description: "Niche score 32/100 · $5K/yr market · 5K searches/yr · $24.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $5K/yr market · 5K searches/yr · $24.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Krispies — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **rice krispies**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 22Conversion 45Competition 10Returns 100Price range 82Avg price 95Brand share 0Review moat 25Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.73–$32.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,688**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$5K**
$5K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, rice krispies is a $5K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice krispies market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$18K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **0%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **100 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- RICE KRISPIES TREATS96% - 365 by Whole Foods Market4%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -5.0% search growth over the last 90 days.
225175Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/rice-krispies/trend)
## **Top rice krispies search terms**
- **rice krispies**3K/yr-6.5%5.2% conv. - **rice krispies treats**1K/yr+35.5%6.2% conv. - **rice crispies**671/yr-44.2%4.3% conv. [**All search terms **](https://flapen.com/research/sg/grocery/rice-krispies/search-terms)
## **Top rice krispies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$45720%$91430%$1K40%$2K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rice Krispies Treats Marshmallow Snack Bars Kids Snacks Variety Pack 12.1oz Box (16 Bars)**RICE KRISPIES TREATS**$13.10**4.7★4,980 rev](https://www.amazon.sg/dp/B09LRHJK1F) [2**Rice Krispies Treats Mini Crispy Marshmallow Squares Kids Snacks Lunch Snacks Variety Pack 20.1oz Box (52 Bars)**RICE KRISPIES TREATS**$26.32**4.7★6,938 rev](https://www.amazon.sg/dp/B0BV7BT26B) [3**Rice Krispies Treats Marshmallow Snack Bar Kids Snacks School Lunch Original 2.2oz Bar (12 Bars)**RICE KRISPIES TREATS**$26.29**4.6★366 rev](https://www.amazon.sg/dp/B0BBNG6T6H) [4**Rice Krispies Treats Crispy Marshmallow Squares Kids Snacks Snack Bars Original (54 Bars)**RICE KRISPIES TREATS**$32.29**4.7★22,311 rev](https://www.amazon.sg/dp/B084RDDFGR) [5**Rice Krispies Treats Crispy Marshmallow and Rice Squares Lunch Snacks Kids Snacks Variety Pack (3 Boxes 23 Bars)**RICE KRISPIES TREATS**$27.32**4.7★444 rev](https://www.amazon.sg/dp/B0DY1YWRVQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Organic Brown Rice Crisps Cereal 340g**365 by Whole Foods Market**$11.73**1,706 rev10mo ago](https://www.amazon.sg/dp/B074HBKS3R) [**Rice Krispies Treats Crispy Marshmallow and Rice Squares Lunch Snacks Kids Snacks Variety Pack (3 Boxes 23 Bars)**RICE KRISPIES TREATS**$27.32**444 rev1y ago](https://www.amazon.sg/dp/B0DY1YWRVQ) [**Rice Krispies Treats Crispy Marshmallow Squares Kids Snacks Cereal Bars Variety Pack (2 Boxes 30 Bars)**RICE KRISPIES TREATS**$27.56**393 rev1y ago](https://www.amazon.sg/dp/B0DNG7QLQC) [**Rice Krispies Treats Mini Crispy Marshmallow Squares Kids Snacks Lunch Snacks Variety Pack 20.1oz Box (52 Bars)**RICE KRISPIES TREATS**$26.32**6,938 rev2y ago](https://www.amazon.sg/dp/B0BV7BT26B) [**Rice Krispies Treats Marshmallow Snack Bar Kids Snacks School Lunch Original 2.2oz Bar (12 Bars)**RICE KRISPIES TREATS**$26.29**366 rev3y ago](https://www.amazon.sg/dp/B0BBNG6T6H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rice Krispies Treats Marshmallow Snack Bar Kids Snacks School Lunch Original 2.2oz Bar (12 Bars)**RICE KRISPIES TREATS**$26.29**4.6★**▲ 43%**](https://www.amazon.sg/dp/B0BBNG6T6H) [**Rice Krispies Treats Marshmallow Snack Bars Kids Snacks Variety Pack 12.1oz Box (16 Bars)**RICE KRISPIES TREATS**$13.10**4.7★**— 9%**](https://www.amazon.sg/dp/B09LRHJK1F) [**Rice Krispies Treats Mini Crispy Marshmallow Squares Kids Snacks Lunch Snacks Variety Pack 20.1oz Box (52 Bars)**RICE KRISPIES TREATS**$26.32**4.7★**— 7%**](https://www.amazon.sg/dp/B0BV7BT26B) [**Rice Krispies Treats Crispy Marshmallow Squares Kids Snacks Cereal Bars Variety Pack (2 Boxes 30 Bars)**RICE KRISPIES TREATS**$27.56**4.6★**▼ 11%**](https://www.amazon.sg/dp/B0DNG7QLQC) [**RXBAR Protein Bars Snack Bars Variety Pack (12 Count)**RICE KRISPIES TREATS**$28.83**4.6★**▼ 12%**](https://www.amazon.sg/dp/B0BBNB88YC)
**~~View all trending →~~**
## **Common questions**
- **Is rice krispies profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (32/100).
- **How competitive is the rice krispies niche?**
- 2 brands and 4 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the rice krispies niche?**
- Listings span $11.73–$32.29; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 4,688 reviews — the moat a new listing must climb.
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