---
title: "Trend — puff pastry - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/puff-pastry/trend"
last_updated: "2026-08-08T10:17:03.609Z"
locale: en
meta:
  description: "Niche score 26/100 · $2K/yr market · 7K searches/yr · $10.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 26/100 · $2K/yr market · 7K searches/yr · $10.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — puff pastry - Flapen"
---

# **puff pastry**

**Skip it**

Soft demand (-54.6% this quarter) — this niche doesn't clear our bar today.

Market size 1Growth 0Conversion 31Competition 0Returns 100Price range 3Avg price 41Brand share 0Review moat 100Quality gap 58

**Review moat**

**Incredible****2**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$10.89**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$2.22–$15.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$2K**

$2K/yr · 7K searches

**Growth**

**Bad****-54.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")

## Trend