---
title: "Protein Shake — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/protein-shake"
last_updated: "2026-08-06T09:39:37.589Z"
locale: en
meta:
description: "Niche score 44/100 · $3K/yr market · 14K searches/yr · $35.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $3K/yr market · 14K searches/yr · $35.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Shake — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **protein shake**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 23Conversion 9Competition 73Returns 100Price range 85Avg price 95Brand share 49Review moat 24Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.53–$91.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,395.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$3K**
$3K/yr · 14K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, protein shake is a $3K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein shake market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$72K–$90K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **19.1%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 95%
**Open market**
**14%**
- rokeby farms22% - Pure Protein15% - Premier Protein13% - Ensure13% - Arla12% - Labrada11% - Open — no brand owns it (3 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -4.4% search growth over the last 90 days.
500300Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/protein-shake/trend)
## **Top protein shake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1006%$1999%$29912%$3981101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Protein Chocolate Protein Shake 30g Complete Protein Ready to Drink and Keto-Friendly Vitamins A C D and E plus Zinc to Support Immune Health 11oz Bottles 12 Pack**Pure Protein**$48.27**4.5★14,435 rev](https://www.amazon.sg/dp/B07ZZCM9SZ) [2**Rokeby Farm Whole Protein Chocolate 425ml - Chilled**rokeby farms**$4.45**4.9★15 rev](https://www.amazon.sg/dp/B07JGGQTRF) [3**Premier Protein Shake 30g Protein 1g Sugar 24 Vitamins Minerals Nutrients to Support Immune Health Chocolate 11.5 Fl Oz (Pack of 12)**Premier Protein**$52.23**4.6★58,037 rev](https://www.amazon.sg/dp/B07MJL8NXR) [4**Rokeby Farm Whole Protein Banana 425ml - Chilled**rokeby farms**$4.46**4.7★9 rev](https://www.amazon.sg/dp/B07JWP4YY1) [5**Labrada Lean Body Protein Chocolate 500ml 12 count**Labrada**$74.12**4.5★2,935 rev](https://www.amazon.sg/dp/B00166BBXW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rokeby Protein Smoothies Vanilla Wafer 425ml - Chilled**ROKEBY**$4.44**3 rev1y ago](https://www.amazon.sg/dp/B0F195L532) [**Rokeby Protein Smoothies Choc Honeycomb 425ml - Chilled**ROKEBY**$4.47**1 rev1y ago](https://www.amazon.sg/dp/B0F194FJCC) [**FairIife Nutrition Plan - Chocolate High Protein Shake - 30g protein (12 Pack)**Generic**$91.34**1 rev1y ago](https://www.amazon.sg/dp/B0DZW9PD42) [**Arla Protein Chocolate Pudding 200g - BCAA (Lactose Free)**Arla**$3.53**423 rev3y ago](https://www.amazon.sg/dp/B0BTM5S4P9) [**Ensure Max Protein Nutrition Shakes Variety Pack With 30g of Protein 1g of Sugar Nutrients to Support Immune System Health High Protein Shake 11 fl oz Pack of 8**Ensure**$51.40**3,193 rev3y ago](https://www.amazon.sg/dp/B0BQSGKQJF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Premier Protein Shake Caramel 132 Fluid Ounce**Premier Protein**$53.61**4.7★**▲ 217%**](https://www.amazon.sg/dp/B07C8Y17VT) [**Ensure Max Protein Shake | Milk Chocolate with Caffeine | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack**Ensure**$59.91**4.6★**▲ 120%**](https://www.amazon.sg/dp/B08WHYHPL5) [**Pure Protein Chocolate Protein Shake 30g Complete Protein Ready to Drink and Keto-Friendly Vitamins A C D and E plus Zinc to Support Immune Health 11oz Bottles 12 Pack**Pure Protein**$48.27**4.5★**▲ 90%**](https://www.amazon.sg/dp/B07ZZCM9SZ) [**Arla Protein Chocolate Pudding 200g - BCAA (Lactose Free)**Arla**$3.53**4.4★**▲ 88%**](https://www.amazon.sg/dp/B0BTM5S4P9) [**Rokeby Protein Smoothies Vanilla Wafer 425ml - Chilled**ROKEBY**$4.44**5.0★**▲ 71%**](https://www.amazon.sg/dp/B0F195L532)
**~~View all trending →~~**
## **What buyers say about protein shake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**38%
*“A very delicious, smooth and high protein drink”*
**Weight Loss**13%
*“Good for weight loss”*
**Flavor**13%
*“Tasty and generally eat less on the days I have one”*
**Taste-Overall**13%
*“Super delicious drink - repeat purchase in my household”*
**Quality-Overall**13%
*“Great product -”*
### **What buyers complain about **
**Advertised Vs Actual Product**50%
*“beware of the deceptive listing”*
## **Common questions**
- **Is protein shake profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 23 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the protein shake niche?**
- 9 brands and 11 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in protein shake?**
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 0.0%.
- **What does it cost to enter the protein shake niche?**
- Listings span $3.53–$91.34; the average listing price is $35.93 (sweet spot $15–$100). The average incumbent carries 6,396 reviews — the moat a new listing must climb.
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