---
title: "Popcorn — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/popcorn"
last_updated: "2026-08-08T08:42:27.127Z"
locale: en
meta:
description: "Niche score 35/100 · $3K/yr market · 21K searches/yr · $8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $3K/yr market · 21K searches/yr · $8.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Popcorn — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **popcorn**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 10Conversion 22Competition 58Returns 100Price range 56Avg price 22Brand share 31Review moat 30Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.11–$30.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,544.39**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$8.10**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-29.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$3K**
$3K/yr · 21K searches
According to Flapen's Amazon Singapore niche tracking, popcorn is a $3K/yr Amazon Singapore market (21K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **popcorn market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$32K–$41K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **25%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**10%**
- Orville Redenbacher's39% - Serious Food Co.35% - Pop Secret5% - myEureka4% - Better Gourmet3% - Cobs3% - Open — no brand owns it (6 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -29.7% search growth over the last 90 days.
600400Holiday '25Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/popcorn/trend)
## **Top popcorn search terms**
- **popcorn**17K/yr-32.1%10.1% conv. - **microwave popcorn**885/yr+31.9%6.9% conv. - **popcorn kernels**1K/yr-34.8%3.7% conv. - **pop corn**1K/yr-29.9%7.5% conv. [**All search terms **](https://flapen.com/research/sg/grocery/popcorn/search-terms)
## **Top popcorn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15210%$30415%$45620%$6091101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orville Redenbachers Naturals Popcorn Simply Salted 3 x 93.3g**Orville Redenbacher's**$4.90**4.3★105 rev](https://www.amazon.sg/dp/B01ARCSTXA) [2**Serious Foods Popcorn Multipack Sea Salt 120 g**Serious Food Co.**$6.14**3.9★14 rev](https://www.amazon.sg/dp/B07L8RYLLD) [3**Serious Food Co. Popcorn Multipack Sweet and Salty 120 g**Serious Food Co.**$6.17**4.2★20 rev](https://www.amazon.sg/dp/B07L8NVH5Z) [4**Orville Redenbachers Gourmet Popcorn Movie Theater Butter Bags 3 x 82.3g**Orville Redenbacher's**$4.58**3.5★2 rev](https://www.amazon.sg/dp/B000Q3R7AM) [5**Orville Redenbachers Gourmet Popcorn Kernels Original Yellow 30 oz.**Orville Redenbacher's**$16.63**4.7★21,214 rev](https://www.amazon.sg/dp/B000RPYX4W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Serious Food Co Sugar Free Sweet & Salty Popcorn 60g**Serious Food Co.**$4.97**0 rev1y ago](https://www.amazon.sg/dp/B0FB3ZZ132) [**Serious Food Co Sugar Free Salted Caramel Popcorn 60g**Serious Food Co.**$5.10**0 rev1y ago](https://www.amazon.sg/dp/B0FB3YNWPH) [**Orville Redenbachers Movie Theater 12-Pack Microwave Popcorn 42.5 g**Orville Redenbacher's**$13.84**1,328 rev1y ago](https://www.amazon.sg/dp/B00PFYE44Y) [**ACT II Butter Lovers Microwave Popcorn 3-Count 2.75-oz. Bags**ACT II**$5.40**7,422 rev2y ago](https://www.amazon.sg/dp/B00ZLUHCOQ) [**Better Gourmet Popcorn with Himalayan Salt 100g**Better Gourmet**$4.12**5 rev2y ago](https://www.amazon.sg/dp/B0CX56D98F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pop Secret Microwave Popcorn Movie Theater Butter Flavor 3 Oz Sharing Bags 12 Ct**Pop Secret**$12.63**4.7★**▲ 127%**](https://www.amazon.sg/dp/B07NHV6RBQ) [**myEureka Creamy Sour Cream & Onion Gourmet Popcorn 80 g**myEureka**$3.69**5.0★**▲ 101%**](https://www.amazon.sg/dp/B088DFGCNM) [**myEureka Classic Caramel Gourmet Popcorn 80 g**myEureka**$3.90**4.2★**▲ 72%**](https://www.amazon.sg/dp/B078GMSKS1) [**Cobs Natural Caramel Sea Salt Popcorn 100gm**Cobs**$6.64**4.4★**▲ 72%**](https://www.amazon.sg/dp/B082P1LGMK) [**ACT II Butter Lovers Microwave Popcorn 3-Count 2.75-oz. Bags**ACT II**$5.40**4.6★**▲ 62%**](https://www.amazon.sg/dp/B00ZLUHCOQ)
**~~View all trending →~~**
## **What buyers say about popcorn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**100%
*“Yummy”*
## **Common questions**
- **Is popcorn profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the popcorn niche?**
- 12 brands and 18 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.
- **What does it cost to enter the popcorn niche?**
- Listings span $3.11–$30.39; the average listing price is $8.10 (sweet spot $15–$100). The average incumbent carries 3,544 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 44 [**bird nest**](https://flapen.com/research/sg/grocery/bird-nest)$3K/yr+8.0%**Skip it**- 45 [**fruits**](https://flapen.com/research/sg/grocery/fruits)$167K/yr-25.0%**Skip it**- 45 [**japanese rice**](https://flapen.com/research/sg/grocery/japanese-rice)$0/yr-15.6%**Skip it**- 45 [**organic chicken**](https://flapen.com/research/sg/grocery/organic-chicken)$9K/yr-18.9%**Skip it**- 46 [**wild salmon**](https://flapen.com/research/sg/grocery/wild-salmon)$2K/yr+29.8%**Skip it**- 46 [**crackers**](https://flapen.com/research/sg/grocery/crackers)$10K/yr-42.5%**Skip it**[**All Grocery niches **](https://flapen.com/research/sg/grocery)