---
title: "Pizza — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/pizza"
last_updated: "2026-08-08T09:30:46.738Z"
locale: en
meta:
description: "Niche score 37/100 · $3K/yr market · 14K searches/yr · $9.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $3K/yr market · 14K searches/yr · $9.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pizza — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **pizza**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 7Conversion 26Competition 55Returns 100Price range 58Avg price 28Brand share 16Review moat 91Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****179.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.43–$29.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.36**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-35.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$3K**
$3K/yr · 14K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, pizza is a $3K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pizza market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$23K–$28K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **39.6%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**4%**
- Dr. Oetker45% - Sunshine21% - Mission Foods11% - Ristorante10% - Farmpride6% - Tradition2% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -35.6% search growth over the last 90 days.
350250Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/pizza/trend)
## **Top pizza search terms**
- **pizza**12K/yr-34.1%6.5% conv. - **frozen pizza**2K/yr-49.7%12.6% conv. - **dr oetker**568/yr-19.3%14.6% conv. [**All search terms **](https://flapen.com/research/sg/grocery/pizza/search-terms)
## **Top pizza products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1128%$22412%$33616%$4481101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr Oetker Pepperoni Pizza 320g - Frozen**Dr. Oetker**$9.04**4.5★19 rev](https://www.amazon.sg/dp/B077SGQ2YF) [2**Dr Oetker ForMaggi 340g - Frozen**Dr. Oetker**$9.57**4.5★612 rev](https://www.amazon.sg/dp/B0042THT36) [3**Dr Oetker Spinach Pizza 390g - Frozen**Ristorante**$10.18**4.5★267 rev](https://www.amazon.sg/dp/B00HVAV0RE) [4**Sunshine Mozzarella Cheese Pizza 240g - Frozen**Sunshine**$6.54**3.8★4 rev](https://www.amazon.sg/dp/B006VWQXM0) [5**Dr Oetker Hawaii Pizza 355g - Frozen**Dr. Oetker**$9.68**4.5★15 rev](https://www.amazon.sg/dp/B077SGTB8X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**This is Us Hand Stretched Pizza Base with Sauce 265g (Frozen)**This is Us**$11.02**0 rev1y ago](https://www.amazon.sg/dp/B0DFQM9ZTC) [**Farmpride Margherita Pizza 210g - Frozen**Farmpride**$5.01**4 rev4y ago](https://www.amazon.sg/dp/B08Q1CN9ZY) [**Dr Oetker Mozzarella 355g - Frozen (Packaging may vary)**Dr. Oetker**$10.44**1,780 rev5y ago](https://www.amazon.sg/dp/B00WAVD0EU) [**Dr Oetker Rustica 555g - Frozen**Dr. Oetker**$11.53**31 rev5y ago](https://www.amazon.sg/dp/B00MI8ZPAW) [**Dr Oetker Tonno 355g - Frozen**Dr. Oetker**$10.39**98 rev5y ago](https://www.amazon.sg/dp/B0074KKFXG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pizzami Pizzami Pizza Dough Lactose Free Gluten Free 1kg - Frozen 1 kg**Pizzami**$29.64**0.0★**▲ 368%**](https://www.amazon.sg/dp/B08R2L1PSB) [**Mission Pizza Wholemeal Crust 2 Piece 300 g**Mission Foods**$4.52**4.3★**▲ 107%**](https://www.amazon.sg/dp/B06XSP1B1Q) [**Tradition Pizza Perfect Cheese for Pizza 225g - Chilled**Tradition**$4.48**4.7★**▲ 82%**](https://www.amazon.sg/dp/B09HQNYST8) [**Sunshine BBQ Chicken Pizza 340g - Frozen**Sunshine**$6.76**4.7★**▲ 66%**](https://www.amazon.sg/dp/B006JU5K64) [**Mission Plain Pizza Crust 300 grams**Mission Foods**$4.43**4.4★**▲ 57%**](https://www.amazon.sg/dp/B06XT5QGM8)
**~~View all trending →~~**
## **Common questions**
- **Is pizza profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 16 tracked products. 90-day search growth is -35.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the pizza niche?**
- 8 brands and 5 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- **What does it cost to enter the pizza niche?**
- Listings span $4.43–$29.64; the average listing price is $9.36 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 44 [**bird nest**](https://flapen.com/research/sg/grocery/bird-nest)$3K/yr+8.0%**Skip it**- 45 [**fruits**](https://flapen.com/research/sg/grocery/fruits)$167K/yr-25.0%**Skip it**- 45 [**japanese rice**](https://flapen.com/research/sg/grocery/japanese-rice)$0/yr-15.6%**Skip it**- 45 [**organic chicken**](https://flapen.com/research/sg/grocery/organic-chicken)$9K/yr-18.9%**Skip it**- 46 [**wild salmon**](https://flapen.com/research/sg/grocery/wild-salmon)$2K/yr+29.8%**Skip it**- 46 [**crackers**](https://flapen.com/research/sg/grocery/crackers)$10K/yr-42.5%**Skip it**[**All Grocery niches **](https://flapen.com/research/sg/grocery)