---
title: "Pizza Base — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/pizza-base"
last_updated: "2026-08-08T09:31:56.270Z"
locale: en
meta:
description: "Niche score 28/100 · $0/yr market · 5K searches/yr · $9.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $0/yr market · 5K searches/yr · $9.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pizza Base — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **pizza base**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 12Returns 100Price range 56Avg price 29Brand share 0Review moat 100Quality gap 70
**Review moat**
**Incredible****4.38**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.49–$29.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.54**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 5K searches
**Growth**
**Bad****-49.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, pizza base is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pizza base market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$14K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **16.5%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Mission Foods47% - Quelli Della34% - Pizzami9% - This is Us6% - Emborg5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -49.7% search growth over the last 90 days.
12575Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/pizza-base/trend)
## **Top pizza base search terms**
- **pizza base**3K/yr-48.0%16.0% conv. - **pizza dough**992/yr-51.8%4.6% conv. - **pizza crust**516/yr-55.6%18.4% conv. [**All search terms **](https://flapen.com/research/sg/grocery/pizza-base/search-terms)
## **Top pizza base products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mission Pizza Wholemeal Crust 2 Piece 300 g**Mission Foods**$4.52**4.3★6 rev](https://www.amazon.sg/dp/B06XSP1B1Q) [2**Mission Plain Pizza Crust 300 grams**Mission Foods**$4.43**4.4★10 rev](https://www.amazon.sg/dp/B06XT5QGM8) [3**Quelli Della Gold Sourdough Pizza Base 30cm (2 Pieces) Frozen**Quelli Della**$7.56**0.0★0 rev](https://www.amazon.sg/dp/B0FFH71LZ5) [4**Quelli Della Sourdough Pizza Base 25cm (3 Pieces) Frozen**Quelli Della**$8.35**0.0★0 rev](https://www.amazon.sg/dp/B0FFHC1W39) [5**This is Us Hand Stretched Pizza Base with Sauce 265g (Frozen)**This is Us**$11.02**0.0★0 rev](https://www.amazon.sg/dp/B0DFQM9ZTC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Quelli Della Gold Sourdough Pizza Base 30cm (2 Pieces) Frozen**Quelli Della**$7.56**0 rev1y ago](https://www.amazon.sg/dp/B0FFH71LZ5) [**Quelli Della Sourdough Pizza Base 25cm (3 Pieces) Frozen**Quelli Della**$8.35**0 rev1y ago](https://www.amazon.sg/dp/B0FFHC1W39) [**This is Us Hand Stretched Pizza Base with Sauce 265g (Frozen)**This is Us**$11.02**0 rev1y ago](https://www.amazon.sg/dp/B0DFQM9ZTC) [**Pizzami Pizzami Cauliflower Pizza Base 25Cm Lactose Free Gluten Free 190g - Frozen 190 g**Pizzami**$7.34**1 rev5y ago](https://www.amazon.sg/dp/B08R2KQG5W) [**Pizzami Pizzami Pizza Dough Lactose Free Gluten Free 1kg - Frozen 1 kg**Pizzami**$29.64**0 rev5y ago](https://www.amazon.sg/dp/B08R2L1PSB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pizzami Pizzami Pizza Dough Lactose Free Gluten Free 1kg - Frozen 1 kg**Pizzami**$29.64**0.0★**▲ 84%**](https://www.amazon.sg/dp/B08R2L1PSB) [**This is Us Hand Stretched Pizza Base with Sauce 265g (Frozen)**This is Us**$11.02**0.0★**▲ 64%**](https://www.amazon.sg/dp/B0DFQM9ZTC) [**Pizzami Pizzami Cauliflower Pizza Base 25Cm Lactose Free Gluten Free 190g - Frozen 190 g**Pizzami**$7.34**4.0★**▲ 31%**](https://www.amazon.sg/dp/B08R2KQG5W) [**Emborg Pizza Topping Shredded Cheese**Emborg**$3.49**4.6★**▲ 29%**](https://www.amazon.sg/dp/B06Y2DJLNY) [**Quelli Della Gold Sourdough Pizza Base 30cm (2 Pieces) Frozen**Quelli Della**$7.56**0.0★**▲ 19%**](https://www.amazon.sg/dp/B0FFH71LZ5)
**~~View all trending →~~**
## **Common questions**
- **Is pizza base profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 8 tracked products. 90-day search growth is -49.7%. Flapen's verdict: Skip it (28/100).
- **How competitive is the pizza base niche?**
- 5 brands and 4 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the pizza base niche?**
- Listings span $3.49–$29.64; the average listing price is $9.54 (sweet spot $15–$100). The average incumbent carries 4 reviews — the moat a new listing must climb.
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