---
title: "Pesto — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/pesto"
last_updated: "2026-08-06T04:44:23.293Z"
locale: en
meta:
description: "Niche score 33/100 · $6K/yr market · 11K searches/yr · $6.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $6K/yr market · 11K searches/yr · $6.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pesto — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **pesto**
**Skip it**
Prices mostly outside the sweet spot ($5.03–$9.68) — this niche doesn't clear our bar today.
Market size 1Growth 9Conversion 82Competition 11Returns 100Price range 0Avg price 18Brand share 16Review moat 90Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****205.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.39**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-32.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$6K**
$6K/yr · 11K searches
**Price range**
**Bad****$5.03–$9.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, pesto is a $6K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pesto market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$26K–$32K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **27.7%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**6**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**2%**
- Filippo Berio50% - Barilla23% - Naturel9% - Agnesi7% - Lunica5% - La Molisana4% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -32.6% search growth over the last 90 days.
350250Spike '25Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/pesto/trend)
## **Top pesto search terms**
- **pesto**9K/yr-39.1%19.0% conv. - **pesto sauce**1K/yr-1.6%23.5% conv. - **basil pesto**349/yr-44.8%15.1% conv. [**All search terms **](https://flapen.com/research/sg/grocery/pesto/search-terms)
## **Top pesto products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$58820%$1K30%$2K40%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filippo Berio Filippo Berio Classic Pesto 190g**Filippo Berio**$5.71**4.2★81 rev](https://www.amazon.sg/dp/B008W7JHLG) [2**Barilla Pesto Genovese Pasta Sauce 190g**Barilla**$6.50**4.6★1,655 rev](https://www.amazon.sg/dp/B003TUEIYC) [3**Naturel Organic Basil Pesto Sauce 140g**Naturel**$5.03**4.6★5 rev](https://www.amazon.sg/dp/B006NHCN86) [4**Filippo Berio Filippo Berio Tomato and Ricotta Pesto 190g**Filippo Berio**$5.33**4.3★33 rev](https://www.amazon.sg/dp/B008W7JKAY) [5**Filippo Berio Sun Dried Tomato Pesto 190g**Filippo Berio**$5.72**4.5★206 rev](https://www.amazon.sg/dp/B01BMMZK6S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lunica Organic Green Pesto 130g**Lunica**$6.06**1 rev1y ago](https://www.amazon.sg/dp/B0DQTFGBFM) [**Rummo Sauce - Pesto Alla Genovese 185g (1 jar)**Rummo**$9.68**15 rev4y ago](https://www.amazon.sg/dp/B01MY0INNM) [**Barilla Classic Pesto Basilico Peperoncino Eu Cr 12x195g**Barilla**$7.29**12 rev4y ago](https://www.amazon.sg/dp/B085HVVBNC) [**La Molisana Pesto Al Basilico(Basil Pesto)**La Molisana**$7.16**13 rev4y ago](https://www.amazon.sg/dp/B09NVX81DB) [**Naturel Organic Basil Pesto Sauce 140g**Naturel**$5.03**5 rev4y ago](https://www.amazon.sg/dp/B006NHCN86)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Molisana Pesto Al Basilico(Basil Pesto)**La Molisana**$7.16**4.8★**▲ 552%**](https://www.amazon.sg/dp/B09NVX81DB) [**Rummo Sauce - Pesto Alla Genovese 185g (1 jar)**Rummo**$9.68**3.7★**▲ 260%**](https://www.amazon.sg/dp/B01MY0INNM) [**Filippo Berio Filippo Berio Tomato and Ricotta Pesto 190g**Filippo Berio**$5.33**4.3★**▲ 10%**](https://www.amazon.sg/dp/B008W7JKAY) [**Naturel Organic Basil Pesto Sauce 140g**Naturel**$5.03**4.6★**— 4%**](https://www.amazon.sg/dp/B006NHCN86) [**Filippo Berio Filippo Berio Classic Pesto 190g**Filippo Berio**$5.71**4.2★**— 1%**](https://www.amazon.sg/dp/B008W7JHLG)
**~~View all trending →~~**
## **Common questions**
- **Is pesto profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 10 tracked products. 90-day search growth is -32.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the pesto niche?**
- 7 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 94% of demand.
- **What does it cost to enter the pesto niche?**
- Listings span $5.03–$9.68; the average listing price is $6.39 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.
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