---
title: "Pepper — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/pepper"
last_updated: "2026-08-08T07:49:30.874Z"
locale: en
meta:
description: "Niche score 31/100 · $0/yr market · 19K searches/yr · $5.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $0/yr market · 19K searches/yr · $5.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pepper — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **pepper**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 11Conversion 0Competition 47Returns 100Price range 0Avg price 15Brand share 50Review moat 82Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****357.72**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.23**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 19K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$2.14–$11.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, pepper is a $0/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pepper market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$16K–$21K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **22%**
- **Out of stock**
- **16.6%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**19%**
- Santa Maria27% - Thygrace14% - La Drogheria 188012% - Chef Genius11% - Malika10% - McCormick6%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -28.5% search growth over the last 90 days.
500300Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/pepper/trend)
## **Top pepper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thygrace Traffic Light Capsicum Bell Peppers 450g**Thygrace**$3.49**4.5★79 rev](https://www.amazon.sg/dp/B07JHRZ1B5) [2**Drogheria Black Pepper With Grinder 45g**La Drogheria 1880**$5.78**4.8★37 rev](https://www.amazon.sg/dp/B001FQXLPO) [3**Santa Maria Ground Coarse Black Pepper 34g**Santa Maria**$3.41**5.0★4 rev](https://www.amazon.sg/dp/B08YYZWLTP) [4**Malika Black Pepper Whole 500 g**Malika**$8.11**5.0★8 rev](https://www.amazon.sg/dp/B0947YF7K5) [5**Santa Maria Ground Coarse Black Pepper Refill Pack 65g**Santa Maria**$4.35**5.0★1 rev](https://www.amazon.sg/dp/B09JBVG9DC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Organic Black Pepper Ground 51g**365 by Whole Foods Market**$7.80**175 rev10mo ago](https://www.amazon.sg/dp/B075M4KPWW) [**McCormick Black Pepper Coarse 37g**McCormick**$4.84**0 rev2y ago](https://www.amazon.sg/dp/B0CWQC35JV) [**McCormick White Pepper Ground 37g**McCormick**$5.89**1 rev2y ago](https://www.amazon.sg/dp/B0CWR4MJZC) [**Chefs Choice Organic Black Pepper - Grinder 100g (1 bottle)**Chef's Choice**$10.11**795 rev4y ago](https://www.amazon.sg/dp/B07H9RCHB9) [**Santa Maria Ground Coarse Black Pepper 34g**Santa Maria**$3.41**4 rev4y ago](https://www.amazon.sg/dp/B08YYZWLTP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carmencita Black Pepper Whole 47 g**Carmencita**$2.61**4.4★**▲ 579%**](https://www.amazon.sg/dp/B01ITCWDJ6) [**365 by Whole Foods Market Organic Black Pepper Ground 51g**365 by Whole Foods Market**$7.80**4.8★**▲ 273%**](https://www.amazon.sg/dp/B075M4KPWW) [**McCormick White Pepper Ground 37g**McCormick**$5.89**5.0★**▲ 147%**](https://www.amazon.sg/dp/B0CWR4MJZC) [**Santa Maria Ground Coarse Black Pepper Refill Pack 65g**Santa Maria**$4.35**5.0★**▲ 44%**](https://www.amazon.sg/dp/B09JBVG9DC) [**Simply Organic Black Pepper Medium Grind 65 g**Simply Organic**$11.93**4.8★**▲ 42%**](https://www.amazon.sg/dp/B000VKA32Y)
**~~View all trending →~~**
## **What buyers say about pepper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**50%
*“First value for money”*
**Crispiness**50%
*“It is crunchy”*
## **Common questions**
- **Is pepper profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (31/100).
- **How competitive is the pepper niche?**
- 13 brands and 5 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 75% of demand.
- **What does it cost to enter the pepper niche?**
- Listings span $2.14–$11.93; the average listing price is $5.23 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.
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