---
title: "Penne — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/penne"
last_updated: "2026-08-08T09:31:50.747Z"
locale: en
meta:
description: "Niche score 22/100 · $0/yr market · 4K searches/yr · $3.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 22/100 · $0/yr market · 4K searches/yr · $3.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Penne — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **penne**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 3Conversion 0Competition 10Returns 100Price range 0Avg price 9Brand share 28Review moat 91Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****171.88**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$3.33**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-45.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 4K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$1.75–$6.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, penne is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 22/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **penne market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$7K–$8K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **28.2%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**2**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**8%**
- San Remo28% - Barilla22% - Liguori15% - La Molisana13% - Naturel10% - Alce Nero4% - Open — no brand owns it (2 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -45.0% search growth over the last 90 days.
10060Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/penne/trend)
## **Top penne products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**San Remo Rigati Penne No.18 500g**San Remo**$2.11**4.6★95 rev](https://www.amazon.sg/dp/B012859ASW) [2**Barilla Pasta Penne Rigate 500g**Barilla**$3.14**4.5★20 rev](https://www.amazon.sg/dp/B003CJC3A6) [3**Liguori Penne Rigate 42 I.G.P 500G**Liguori**$3.25**4.7★34 rev](https://www.amazon.sg/dp/B06Y26J4L8) [4**La Molisana Penne Rigate 500 g**La Molisana**$2.93**4.8★1,167 rev](https://www.amazon.sg/dp/B00DIRE6NO) [5**Naturel Organic 100% Italian Durum Wheat Pasta Penne 500 g**Naturel**$3.08**4.6★9 rev](https://www.amazon.sg/dp/B01G22EO1U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**De Cecco Penne Rigate N41**De Cecco**$6.80**41 rev1y ago](https://www.amazon.sg/dp/B004E50MFU) [**Naturel Organic 100% Italian Durum Wheat Pasta Penne 500 g**Naturel**$3.08**9 rev6y ago](https://www.amazon.sg/dp/B01G22EO1U) [**Liguori Penne Rigate 42 I.G.P 500G**Liguori**$3.25**34 rev7y ago](https://www.amazon.sg/dp/B06Y26J4L8) [**Balducci Penne Rigati No.18 500g**Balducci**$1.75**3 rev7y ago](https://www.amazon.sg/dp/B01F0NRD38) [**Alce Nero Organic Penne Rigate Pasta | Authentic Italian Pasta Taste & Texture | Made with Organic Italian Durum Wheat Flour | Fragrant Taste | No Preservatives or Additives | Made in Italy - 500g**Alce Nero**$3.55**6 rev9y ago](https://www.amazon.sg/dp/B072HJQ21R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**De Cecco Penne Rigate N41**De Cecco**$6.80**4.9★**▲ 188%**](https://www.amazon.sg/dp/B004E50MFU) [**Balducci Penne Rigati No.18 500g**Balducci**$1.75**4.0★**▲ 99%**](https://www.amazon.sg/dp/B01F0NRD38) [**Liguori Penne Rigate 42 I.G.P 500G**Liguori**$3.25**4.7★**▲ 54%**](https://www.amazon.sg/dp/B06Y26J4L8) [**Naturel Organic 100% Italian Durum Wheat Pasta Penne 500 g**Naturel**$3.08**4.6★**▲ 29%**](https://www.amazon.sg/dp/B01G22EO1U) [**Alce Nero Organic Penne Rigate Pasta | Authentic Italian Pasta Taste & Texture | Made with Organic Italian Durum Wheat Flour | Fragrant Taste | No Preservatives or Additives | Made in Italy - 500g**Alce Nero**$3.55**5.0★**▲ 13%**](https://www.amazon.sg/dp/B072HJQ21R)
**~~View all trending →~~**
## **Common questions**
- **Is penne profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 8 tracked products. 90-day search growth is -45.0%. Flapen's verdict: Skip it (22/100).
- **How competitive is the penne niche?**
- 8 brands and 2 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- **What does it cost to enter the penne niche?**
- Listings span $1.75–$6.80; the average listing price is $3.33 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.
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