---
title: "Peanut Butter — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/peanut-butter"
last_updated: "2026-08-08T06:06:32.503Z"
locale: en
meta:
description: "Niche score 32/100 · $0/yr market · 37K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $0/yr market · 37K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Peanut Butter — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **peanut butter**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 14Conversion 0Competition 57Returns 100Price range 38Avg price 30Brand share 15Review moat 57Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,234.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.28–$22.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.65**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 37K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, peanut butter is a $0/yr Amazon Singapore market (37K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peanut butter market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$58K–$77K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **24%**
- **Out of stock**
- **25.7%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**4%**
- Fix & Fogg38% - SKIPPY36% - Forty Thieves11% - 365 by Whole Foods Market7% - Biona2% - Clearspring2% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -22.8% search growth over the last 90 days.
1K600Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/peanut-butter/trend)
## **Top peanut butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fix and Fogg Smooth Peanut Butter 375g**Fix & Fogg**$8.23**4.2★570 rev](https://www.amazon.sg/dp/B073SHX9X9) [2**Skippy Creamy Peanut Butter 500g**SKIPPY**$5.83**4.7★25 rev](https://www.amazon.sg/dp/B071HQN9YB) [3**Fix and Fogg Super Crunchy Peanut Butter 375g**Fix & Fogg**$8.23**4.2★436 rev](https://www.amazon.sg/dp/B06WWRK7VT) [4**Fix & Fogg Gourmet Smooth Peanut Butter 750g**Fix & Fogg**$14.90**4.4★17 rev](https://www.amazon.sg/dp/B089GGQVFV) [5**Forty Thieves Smooth Peanut Butter 500 grams**Forty Thieves**$7.97**4.3★8 rev](https://www.amazon.sg/dp/B07PQ5QMS5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Organic Creamy Unsweetened No Salt Peanut Butter 737g**365 by Whole Foods Market**$20.78**945 rev10mo ago](https://www.amazon.sg/dp/B0BN66Y4SV) [**365 by Whole Foods Market Organic Creamy Peanut Butter No Salt Added 454g**365 by Whole Foods Market**$14.19**6,612 rev10mo ago](https://www.amazon.sg/dp/B074H5ZHVZ) [**365 by Whole Foods Market Peanut Butter Spread Creamy No Stir 454g**365 by Whole Foods Market**$8.60**850 rev10mo ago](https://www.amazon.sg/dp/B0CJZRTLW3) [**SKIPPY Creamy Peanut Butter Blended with Plant Protein 16oz**SKIPPY**$8.81**68 rev1y ago](https://www.amazon.sg/dp/B0DNNG35F8) [**SKIPPY CREAMY NO SALT NO SUGAR ADDED 280G**SKIPPY**$4.23**1 rev3y ago](https://www.amazon.sg/dp/B0C7VLM3SB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**365 by Whole Foods Market Organic Creamy Unsweetened No Salt Peanut Butter 737g**365 by Whole Foods Market**$20.78**4.4★**▲ 404%**](https://www.amazon.sg/dp/B0BN66Y4SV) [**SKIPPY Creamy Peanut Butter Blended with Plant Protein 16oz**SKIPPY**$8.81**4.6★**▲ 175%**](https://www.amazon.sg/dp/B0DNNG35F8) [**SKIPPY Creamy Peanut Butter 5 Pound**SKIPPY**$22.15**4.7★**▲ 157%**](https://www.amazon.sg/dp/B00LPE5EZQ) [**Ridiculously Delicious Super Smooth Peanut Butter 375 g**Ridiculously Delicious**$14.19**3.4★**▲ 85%**](https://www.amazon.sg/dp/B07LGNK585) [**Fix & Fogg Gourmet Super Crunchy Peanut Butter 750g**Fix & Fogg**$14.81**4.4★**▲ 78%**](https://www.amazon.sg/dp/B07Q5SQ2VD)
**~~View all trending →~~**
## **What buyers say about peanut butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**83%
*“I like the taste”*
**Soft Feel**17%
*“Smooth, creamy and wholesome”*
## **Common questions**
- **Is peanut butter profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (32/100).
- **How competitive is the peanut butter niche?**
- 9 brands and 5 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.
- **What does it cost to enter the peanut butter niche?**
- Listings span $3.28–$22.15; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 1,234 reviews — the moat a new listing must climb.
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