--- title: "Passata — $2K/yr Amazon SG Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/sg/grocery/passata" last_updated: "2026-08-08T08:42:48.317Z" locale: en meta: description: "Niche score 31/100 · $2K/yr market · 5K searches/yr · $4.50 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 31/100 · $2K/yr market · 5K searches/yr · $4.50 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Passata — $2K/yr Amazon SG Niche (2026) - Flapen" --- # **passata** **Skip it** Prices mostly outside the sweet spot ($1.57–$9.06) — this niche doesn't clear our bar today. Market size 1Growth 5Conversion 87Competition 15Returns 100Price range 0Avg price 13Brand share 11Review moat 98Quality gap 25 **Returns** **Incredible****0.0%** return rate — above 5% kills the launch gate **Review moat** **Incredible****35.44** avg incumbent reviews — the moat a new listing must climb **Conversion** **Great****10.0%** search→purchase rate — share of searches ending in a sale **Quality gap** **Okay****4.6★** avg incumbent rating — lower means beatable quality **Competition** **Bad****82%** top-5 click share — a locked-up shelf **Avg price** **Bad****$4.50** avg listing price — sweet spot $15–$100 **Brand share** **Bad****96%** top-5 brand share — brand-locked demand **Growth** **Bad****-40.3%** 90-day search growth — must beat 0% to launch **Market size** **Bad****$2K** $2K/yr · 5K searches **Price range** **Bad****$1.57–$9.06** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%") According to Flapen's Amazon Singapore niche tracking, passata is a $2K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 31/100. Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **passata market data**
**Units sold / yr**
**3K–4K**
avg 250–500/product
**Revenue / yr**
**$14K–$18K**
units × avg price
**Conversion rate**
**10.0%**
**Avg BSR**
**#0**
**Page quality**
**0%**
**Prime**
**89%**
**Sponsored**
**22%**
**Out of stock**
**34.6%**
**Avg brand age**
**72 months**
**Avg seller age**
**0 days**
## **Competition & brand share** The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack. **Brands** **7 **▲rising **Sellers** **3** **Top-5 brand share** **96%** Top 20: 100% **Top-5 click share** **82%** Top 20: 100% **Open market** **4%** - Cirio45% - Biona24% - LITALY10% - BioOrto6% - La Molisana5% - Alce Nero5% - Open — no brand owns it (1 brand, 4%) ## **Demand** Weekly Amazon search volume, last 44 weeks — -40.3% search growth over the last 90 days. 12575Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26 [**Open Trend **](https://flapen.com/research/sg/grocery/passata/trend) ## **Top passata search terms** - **passata**4K/yr-39.5%20.3% conv. - **tomato passata**323/yr-52.8%30.5% conv. - **pasata**264/yr-32.5%44.4% conv. [**All search terms **](https://flapen.com/research/sg/grocery/passata/search-terms) ## **Top passata products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%15%$32930%$65745%$98560%$1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 9 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Cirio Passatta Tomato Pure 700g](https://m.media-amazon.com/images/I/31ymAiDq7bS.jpg)**Cirio Passatta Tomato Pure 700g**Cirio**$4.01**4.5★174 rev](https://www.amazon.sg/dp/B01M16Y65W) [2![Biona Organic Passata Rustica 680 g](https://m.media-amazon.com/images/I/41fp+WzjvpL.jpg)**Biona Organic Passata Rustica 680 g**Biona**$6.20**4.4★11 rev](https://www.amazon.sg/dp/B002F5CVT6) [3![Biona Organic Passata Fina 680 g](https://m.media-amazon.com/images/I/31mGl--X2sS.jpg)**Biona Organic Passata Fina 680 g**Biona**$5.84**4.8★6 rev](https://www.amazon.sg/dp/B0013G8C6Y) [4![LITALY Tomatoes Puree 690g](https://m.media-amazon.com/images/I/41EJ4IN1tqL.jpg)**LITALY Tomatoes Puree 690g**LITALY**$3.64**4.6★3 rev](https://www.amazon.sg/dp/B0CKWY5V2Q) [5![BioOrto Organic Tomato Passata 520g](https://m.media-amazon.com/images/I/41NgxP0CI0L.jpg)**BioOrto Organic Tomato Passata 520g**BioOrto**$9.06**4.6★4 rev](https://www.amazon.sg/dp/B07NQFNVHW) **~~View all top sellers →~~** ### **Newest** by launch date [![LITALY Tomatoes Puree 690g](https://m.media-amazon.com/images/I/41EJ4IN1tqL.jpg)**LITALY Tomatoes Puree 690g**LITALY**$3.64**3 rev2y ago](https://www.amazon.sg/dp/B0CKWY5V2Q) [![Cirio Double Concentrated Tomato Puree 140g (91665)](https://m.media-amazon.com/images/I/31FCMKjvCpL.jpg)**Cirio Double Concentrated Tomato Puree 140g (91665)**Cirio**$3.19**26 rev4y ago](https://www.amazon.sg/dp/B00361CG8Y) [![La Molisana Tomato Passata Puree 690 g](https://m.media-amazon.com/images/I/31CAhPsWYNL.jpg)**La Molisana Tomato Passata Puree 690 g**La Molisana**$4.86**74 rev5y ago](https://www.amazon.sg/dp/B0898F314Y) [![BioOrto Organic Tomato Passata 520g](https://m.media-amazon.com/images/I/41NgxP0CI0L.jpg)**BioOrto Organic Tomato Passata 520g**BioOrto**$9.06**4 rev7y ago](https://www.amazon.sg/dp/B07NQFNVHW) [![Alce Nero Organic Tomatoes Passata Vellutata 200g](https://m.media-amazon.com/images/I/41AKcGg5x0L.jpg)**Alce Nero Organic Tomatoes Passata Vellutata 200g**Alce Nero**$1.57**3 rev7y ago](https://www.amazon.sg/dp/B07J6VZRV2) **~~View all new products →~~** ### **Trending** 90-day click momentum [![La Molisana Tomato Passata Puree 690 g](https://m.media-amazon.com/images/I/31CAhPsWYNL.jpg)**La Molisana Tomato Passata Puree 690 g**La Molisana**$4.86**4.6★**▲ 634%**](https://www.amazon.sg/dp/B0898F314Y) [![Leggos Tomato Puree 410g](https://m.media-amazon.com/images/I/41sAHnmYaeL.jpg)**Leggos Tomato Puree 410g**Leggo's**$2.10**4.7★**▲ 144%**](https://www.amazon.sg/dp/B00C7Q8CPK) [![LITALY Tomatoes Puree 690g](https://m.media-amazon.com/images/I/41EJ4IN1tqL.jpg)**LITALY Tomatoes Puree 690g**LITALY**$3.64**4.6★**▲ 80%**](https://www.amazon.sg/dp/B0CKWY5V2Q) [![Biona Organic Passata Rustica 680 g](https://m.media-amazon.com/images/I/41fp+WzjvpL.jpg)**Biona Organic Passata Rustica 680 g**Biona**$6.20**4.4★**▲ 35%**](https://www.amazon.sg/dp/B002F5CVT6) [![Cirio Double Concentrated Tomato Puree 140g (91665)](https://m.media-amazon.com/images/I/31FCMKjvCpL.jpg)**Cirio Double Concentrated Tomato Puree 140g (91665)**Cirio**$3.19**4.6★**— 3%**](https://www.amazon.sg/dp/B00361CG8Y) **~~View all trending →~~** ## **Common questions**
**Is passata profitable to sell on Amazon Singapore?**
The niche generates $2K/yr across 9 tracked products. 90-day search growth is -40.3%. Flapen's verdict: Skip it (31/100).
**How competitive is the passata niche?**
7 brands and 3 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.
**What does it cost to enter the passata niche?**
Listings span $1.57–$9.06; the average listing price is $4.50 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.
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