---
title: "Paprika — $11K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/paprika"
last_updated: "2026-08-06T03:04:05.651Z"
locale: en
meta:
description: "Niche score 38/100 · $11K/yr market · 7K searches/yr · $10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $11K/yr market · 7K searches/yr · $10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paprika — $11K/yr Amazon SG Niche (2026) - Flapen"
---
# **paprika**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 3Conversion 97Competition 24Returns 100Price range 66Avg price 36Brand share 41Review moat 58Quality gap 14
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.61–$36.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,194**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.30**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$11K**
$11K/yr · 7K searches
**Growth**
**Bad****-43.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, paprika is a $11K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paprika market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$21K–$26K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **23%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**12%**
- MasterFoods29% - NOMU19% - McCormick13% - La Chinata11% - McCormick Culinary9% - Simply Organic7% - Open — no brand owns it (3 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -43.2% search growth over the last 90 days.
200150Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/paprika/trend)
## **Top paprika search terms**
- **paprika**5K/yr-41.2%23.9% conv. - **smoked paprika**1K/yr-33.4%19.4% conv. - **paprika powder**936/yr-53.0%25.1% conv. - **sweet paprika**398/yr-63.2%17.4% conv. [**All search terms **](https://flapen.com/research/sg/grocery/paprika/search-terms)
## **Top paprika products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$3K40%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MasterFoods Paprika Ground**MasterFoods**$4.13**4.6★10 rev](https://www.amazon.sg/dp/B0773RRL29) [2**NOMU Ground Smoked Paprika 30g**NOMU**$3.61**4.5★12 rev](https://www.amazon.sg/dp/B07HLL9H1X) [3**LA CHINATA Paprika Powder Select Sweet 70g**La Chinata**$5.81**4.6★1,368 rev](https://www.amazon.sg/dp/B004TXFZXQ) [4**McCormick Paprika Smoked**McCormick**$4.80**5.0★1 rev](https://www.amazon.sg/dp/B00U9WK37Y) [5**Santa Maria Smoked Paprika Powder 37g**Santa Maria**$3.74**5.0★2 rev](https://www.amazon.sg/dp/B08Z3H8YBR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carmencita Sweet Smoked Paprika**Carmencita**$4.71**0 rev4mo ago](https://www.amazon.sg/dp/B00JF3AFH6) [**MasterFoods Smoked Paprika 35g**MasterFoods**$4.41**0 rev11mo ago](https://www.amazon.sg/dp/B0B4JZ24QF) [**McCormick Paprika Smoked**McCormick**$4.80**1 rev2y ago](https://www.amazon.sg/dp/B00U9WK37Y) [**McCormick RC Paprika 40g**McCormick**$4.16**0 rev2y ago](https://www.amazon.sg/dp/B0CW5FLYXT) [**Santa Maria Smoked Paprika Powder 37g**Santa Maria**$3.74**2 rev4y ago](https://www.amazon.sg/dp/B08Z3H8YBR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carmencita Sweet Smoked Paprika**Carmencita**$4.71**0.0★**▲ 633%**](https://www.amazon.sg/dp/B00JF3AFH6) [**Simply Organic Ground Paprika 84g**Simply Organic**$10.01**4.8★**▲ 164%**](https://www.amazon.sg/dp/B00269YPB8) [**Badia Smoked Paprika 16 Oz (1)**Badia**$18.09**0.0★**▲ 145%**](https://www.amazon.sg/dp/B013M4COAE) [**McCormick Smoked Paprika 481g**McCormick Culinary**$36.76**4.8★**▲ 74%**](https://www.amazon.sg/dp/B005D8TYH4) [**McCormick Paprika 510g**McCormick Culinary**$20.55**4.8★**▲ 55%**](https://www.amazon.sg/dp/B008OGCQYK)
**~~View all trending →~~**
## **Common questions**
- **Is paprika profitable to sell on Amazon Singapore?**
- The niche generates $11K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -43.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the paprika niche?**
- 9 brands and 6 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 81% of demand.
- **What does it cost to enter the paprika niche?**
- Listings span $3.61–$36.76; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 1,194 reviews — the moat a new listing must climb.
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