---
title: "Pancake Mix — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/pancake-mix"
last_updated: "2026-08-08T06:02:39.532Z"
locale: en
meta:
description: "Niche score 31/100 · $0/yr market · 8K searches/yr · $5.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $0/yr market · 8K searches/yr · $5.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pancake Mix — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **pancake mix**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 4Conversion 0Competition 29Returns 100Price range 0Avg price 15Brand share 49Review moat 96Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****84.87**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$5.36**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-41.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 8K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$3.19–$8.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, pancake mix is a $0/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pancake mix market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$11K–$13K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **27%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**19%**
- Betty Crocker43% - Morinaga11% - Creapan10% - LA CREPERIE FELICIE7% - Cowhead5% - White Wings5%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -41.1% search growth over the last 90 days.
225175Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/pancake-mix/trend)
## **Top pancake mix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Betty Crocker Pancake Mix Buttermilk 430g**Betty Crocker**$3.31**4.6★23 rev](https://www.amazon.sg/dp/B06Y184Z14) [2**Betty Crocker Pancake Mix Original 430g**Betty Crocker**$3.57**4.3★10 rev](https://www.amazon.sg/dp/B06XZN8JFG) [3**Morinaga Pan Cake Mix 600g**Morinaga**$6.29**4.4★156 rev](https://www.amazon.sg/dp/B00ZZE7ZW2) [4**Creapan Mini Pancake Bites | Pancakes | Dessert | Breakfast 225 g - Frozen Packaging may vary**Creapan**$4.34**4.5★11 rev](https://www.amazon.sg/dp/B08GTKN8GB) [5**LA CREPERIE FELICIE Pancakes 200g - Frozen**LA CREPERIE FELICIE**$7.42**4.7★11 rev](https://www.amazon.sg/dp/B07DLFZLP4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Daesang Korean Crispy Pancake Mix 500g**Chung Jung One**$3.19**20 rev1y ago](https://www.amazon.sg/dp/B092D2KHRG) [**White Wings Buttermilk Shaker Pancake Mix 325 g**White Wings**$5.25**0 rev2y ago](https://www.amazon.sg/dp/B089M7XP8F) [**Creapan Thin Pancakes | 8 Pancakes | Dutch crepes - 400g**Creapan**$4.40**2 rev4y ago](https://www.amazon.sg/dp/B09Z5X7VH9) [**Cowhead Buttermilk Pancakes 24g - Frozen**Cowhead**$4.76**8 rev5y ago](https://www.amazon.sg/dp/B08FBV8R3H) [**Arumi Korean Kimchi Pancake 300g - Frozen**Arumi**$6.68**9 rev5y ago](https://www.amazon.sg/dp/B078HNLMQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Daesang Korean Crispy Pancake Mix 500g**Chung Jung One**$3.19**4.3★**▲ 93%**](https://www.amazon.sg/dp/B092D2KHRG) [**Arumi Korean Kimchi Pancake 300g - Frozen**Arumi**$6.68**4.7★**▲ 73%**](https://www.amazon.sg/dp/B078HNLMQW) [**White Wings Buttermilk Shaker Pancake Mix 325 g**White Wings**$5.25**0.0★**▲ 67%**](https://www.amazon.sg/dp/B089M7XP8F) [**White Wings Pancakes Shaker Original 350g**White Wings**$5.14**4.5★**▲ 47%**](https://www.amazon.sg/dp/B075P1N9HG) [**Cowhead Buttermilk Pancakes 24g - Frozen**Cowhead**$4.76**5.0★**▲ 39%**](https://www.amazon.sg/dp/B08FBV8R3H)
**~~View all trending →~~**
## **Common questions**
- **Is pancake mix profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 15 tracked products. 90-day search growth is -41.1%. Flapen's verdict: Skip it (31/100).
- **How competitive is the pancake mix niche?**
- 12 brands and 4 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 76% of demand.
- **What does it cost to enter the pancake mix niche?**
- Listings span $3.19–$8.54; the average listing price is $5.36 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 44 [**bird nest**](https://flapen.com/research/sg/grocery/bird-nest)$3K/yr+8.0%**Skip it**- 45 [**fruits**](https://flapen.com/research/sg/grocery/fruits)$167K/yr-25.0%**Skip it**- 45 [**japanese rice**](https://flapen.com/research/sg/grocery/japanese-rice)$0/yr-15.6%**Skip it**- 45 [**organic chicken**](https://flapen.com/research/sg/grocery/organic-chicken)$9K/yr-18.9%**Skip it**- 46 [**wild salmon**](https://flapen.com/research/sg/grocery/wild-salmon)$2K/yr+29.8%**Skip it**- 46 [**crackers**](https://flapen.com/research/sg/grocery/crackers)$10K/yr-42.5%**Skip it**[**All Grocery niches **](https://flapen.com/research/sg/grocery)