--- title: "Onion — $12K/yr Amazon SG Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/sg/grocery/onion" last_updated: "2026-08-08T04:35:09.113Z" locale: en meta: description: "Niche score 33/100 · $12K/yr market · 51K searches/yr · $3.04 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 33/100 · $12K/yr market · 51K searches/yr · $3.04 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Onion — $12K/yr Amazon SG Niche (2026) - Flapen" --- # **onion** **Skip it** Soft demand (-51.1% this quarter) — this niche doesn't clear our bar today. Market size 3Growth 0Conversion 78Competition 8Returns 100Price range 0Avg price 8Brand share 10Review moat 98Quality gap 75 **Returns** **Incredible****0.0%** return rate — above 5% kills the launch gate **Review moat** **Incredible****35** avg incumbent reviews — the moat a new listing must climb **Conversion** **Great****7.7%** search→purchase rate — share of searches ending in a sale **Quality gap** **Great****4.3★** avg incumbent rating — lower means beatable quality **Brand share** **Bad****96%** top-5 brand share — brand-locked demand **Competition** **Bad****90%** top-5 click share — a locked-up shelf **Avg price** **Bad****$3.04** avg listing price — sweet spot $15–$100 **Market size** **Bad****$12K** $12K/yr · 51K searches **Growth** **Bad****-51.1%** 90-day search growth — must beat 0% to launch **Price range** **Bad****$0.95–$5.57** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") According to Flapen's Amazon Singapore niche tracking, onion is a $12K/yr Amazon Singapore market (51K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 33/100. Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **onion market data**
**Units sold / yr**
**25K–30K**
avg 3,000–4,000/product
**Revenue / yr**
**$76K–$91K**
units × avg price
**Conversion rate**
**7.7%**
**Avg BSR**
**#0**
**Page quality**
**0%**
**Prime**
**100%**
**Sponsored**
**14%**
**Out of stock**
**0.0%**
**Avg brand age**
**61 months**
**Avg seller age**
**0 days**
## **Competition & brand share** The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack. **Brands** **6 **▲rising **Sellers** **2** **Top-5 brand share** **96%** Top 20: 100% **Top-5 click share** **90%** Top 20: 100% **Open market** **0%** - Fred's47% - Thygrace27% - Fresh Produce (Brands May Vary)9% - Wisebuy8% - Amae6% - HEARTLAND4% ## **Demand** Weekly Amazon search volume, last 46 weeks — -51.1% search growth over the last 90 days. 1K750Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26 [**Open Trend **](https://flapen.com/research/sg/grocery/onion/trend) ## **Top onion products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%10%$1K20%$2K30%$4K40%$5K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 7 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Freds Brown Onions 1kg](https://m.media-amazon.com/images/I/311rVjVC4pL.jpg)**Freds Brown Onions 1kg**Fred's**$2.66**4.6★39 rev](https://www.amazon.sg/dp/B09J4CHY7R) [2![Thygrace Yellow Onions 500g](https://m.media-amazon.com/images/I/414T19DrM+L.jpg)**Thygrace Yellow Onions 500g**Thygrace**$1.22**4.6★84 rev](https://www.amazon.sg/dp/B07JHS1JD9) [3![Freds Red Onions 1.5kg](https://m.media-amazon.com/images/I/41ED0nfCsiL.jpg)**Freds Red Onions 1.5kg**Fred's**$5.28**4.6★50 rev](https://www.amazon.sg/dp/B09J4C6314) [4![Fresh Produce Yellow Onion 500g](https://m.media-amazon.com/images/I/31dEn+NR4hL.jpg)**Fresh Produce Yellow Onion 500g**Fresh Produce (Brands May Vary)**$0.95**4.2★6 rev](https://www.amazon.sg/dp/B07JMVY7G4) [5![Wisebuy Bombay Onions 3Kg](https://m.media-amazon.com/images/I/41uGwWr897L.jpg)**Wisebuy Bombay Onions 3Kg**Wisebuy**$5.57**4.0★3 rev](https://www.amazon.sg/dp/B0BF42LK1J) **~~View all top sellers →~~** ### **Newest** by launch date [![Wisebuy Bombay Onions 3Kg](https://m.media-amazon.com/images/I/41uGwWr897L.jpg)**Wisebuy Bombay Onions 3Kg**Wisebuy**$5.57**3 rev3y ago](https://www.amazon.sg/dp/B0BF42LK1J) [![Heartland Peeled Red Onions 250g](https://m.media-amazon.com/images/I/31pYp0J1hxL.jpg)**Heartland Peeled Red Onions 250g**HEARTLAND**$1.82**6 rev4y ago](https://www.amazon.sg/dp/B09TV3WQ15) [![Freds Brown Onions 1kg](https://m.media-amazon.com/images/I/311rVjVC4pL.jpg)**Freds Brown Onions 1kg**Fred's**$2.66**39 rev4y ago](https://www.amazon.sg/dp/B09J4CHY7R) [![Freds Red Onions 1.5kg](https://m.media-amazon.com/images/I/41ED0nfCsiL.jpg)**Freds Red Onions 1.5kg**Fred's**$5.28**50 rev4y ago](https://www.amazon.sg/dp/B09J4C6314) [![Fresh Produce Yellow Onion 500g](https://m.media-amazon.com/images/I/31dEn+NR4hL.jpg)**Fresh Produce Yellow Onion 500g**Fresh Produce (Brands May Vary)**$0.95**6 rev5y ago](https://www.amazon.sg/dp/B07JMVY7G4) **~~View all new products →~~** ### **Trending** 90-day click momentum [![Wisebuy Bombay Onions 3Kg](https://m.media-amazon.com/images/I/41uGwWr897L.jpg)**Wisebuy Bombay Onions 3Kg**Wisebuy**$5.57**4.0★**▲ 57%**](https://www.amazon.sg/dp/B0BF42LK1J) [![Fresh Produce Yellow Onion 500g](https://m.media-amazon.com/images/I/31dEn+NR4hL.jpg)**Fresh Produce Yellow Onion 500g**Fresh Produce (Brands May Vary)**$0.95**4.2★**▲ 31%**](https://www.amazon.sg/dp/B07JMVY7G4) [![Heartland Peeled Red Onions 250g](https://m.media-amazon.com/images/I/31pYp0J1hxL.jpg)**Heartland Peeled Red Onions 250g**HEARTLAND**$1.82**3.5★**▲ 23%**](https://www.amazon.sg/dp/B09TV3WQ15) [![Amae Red Onion Shallot 500g](https://m.media-amazon.com/images/I/41cxcR6S2cL.jpg)**Amae Red Onion Shallot 500g**Amae**$3.76**4.6★**— 5%**](https://www.amazon.sg/dp/B071XYMJ8Y) [![Freds Brown Onions 1kg](https://m.media-amazon.com/images/I/311rVjVC4pL.jpg)**Freds Brown Onions 1kg**Fred's**$2.66**4.6★**— 6%**](https://www.amazon.sg/dp/B09J4CHY7R) **~~View all trending →~~** ## **Common questions**
**Is onion profitable to sell on Amazon Singapore?**
The niche generates $12K/yr across 7 tracked products. 90-day search growth is -51.1%. Flapen's verdict: Skip it (33/100).
**How competitive is the onion niche?**
6 brands and 2 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.
**What does it cost to enter the onion niche?**
Listings span $0.95–$5.57; the average listing price is $3.04 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.
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