---
title: "Oil — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/oil"
last_updated: "2026-08-08T09:31:11.542Z"
locale: en
meta:
description: "Niche score 36/100 · $1K/yr market · 37K searches/yr · $11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $1K/yr market · 37K searches/yr · $11.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oil — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **oil**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 24Conversion 4Competition 53Returns 100Price range 55Avg price 45Brand share 24Review moat 95Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****93.96**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.97–$28.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.36**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$1K**
$1K/yr · 37K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, oil is a $1K/yr Amazon Singapore market (37K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$91K–$114K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **18%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**6%**
- Naturel63% - Knife10% - Golden Circle7% - RICEFIELD5% - Filippo Berio5% - Harmuni3% - Open — no brand owns it (4 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -1.3% search growth over the last 90 days.
1K800Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/oil/trend)
## **Top oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6510%$13115%$19620%$2611101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Naturel Premium Blend Canola and Sunflower Oil 2L**Naturel**$8.43**4.9★42 rev](https://www.amazon.sg/dp/B006O9UU5G) [2**Naturel Sunflower Oil 2L**Naturel**$7.96**4.9★40 rev](https://www.amazon.sg/dp/B006O9UULA) [3**Naturel Canola Oil 2L**Naturel**$7.65**4.8★21 rev](https://www.amazon.sg/dp/B006O9UUCE) [4**Naturel Premium Blend Canola and Sunflower Oil 1L**Naturel**$5.32**4.6★12 rev](https://www.amazon.sg/dp/B006O9UUT2) [5**Naturel Pure Olive Oil PET 2L**Naturel**$28.32**4.8★77 rev](https://www.amazon.sg/dp/B071HV4P3K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Medella Premium Coconut Organic Cooking Oil 1.9 L**Medella**$20.47**23 rev6y ago](https://www.amazon.sg/dp/B07331QN13) [**Filippo Berio Olive Oil ( 1 Litres)**Filippo Berio**$18.64**261 rev6y ago](https://www.amazon.sg/dp/B07RZ8Q4DR) [**Golden Circle Vegetable Oil 3L**Golden Circle**$7.07**9 rev7y ago](https://www.amazon.sg/dp/B079NT25FW) [**OKI Canola Oil 2L**OKI**$5.60**12 rev7y ago](https://www.amazon.sg/dp/B07HFJNTPP) [**Naturel Premium Blend Canola and Sunflower Oil 2L**Naturel**$8.43**42 rev7y ago](https://www.amazon.sg/dp/B006O9UU5G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Filippo Berio Extra Virgin Olive Oil ( 1 Litres)**Filippo Berio**$20.09**4.7★**▲ 215%**](https://www.amazon.sg/dp/B000S0RLQI) [**Filippo Berio Olive Oil ( 1 Litres)**Filippo Berio**$18.64**4.7★**▲ 186%**](https://www.amazon.sg/dp/B07RZ8Q4DR) [**Basso Grapeseed Oil (Glass) 1L**Basso**$10.94**4.7★**▲ 93%**](https://www.amazon.sg/dp/B06Y24QN3W) [**Duck Veg Cooking Oil PET 2L**Duck**$5.58**4.4★**▲ 90%**](https://www.amazon.sg/dp/B006O9W9QE) [**Filippo Berio Extra Virgin Olive Oil 500ml**Filippo Berio**$12.56**4.5★**▲ 78%**](https://www.amazon.sg/dp/B0035GJB60)
**~~View all trending →~~**
## **What buyers say about oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**42%
*“Good value for money”*
**Taste-Overall**25%
*“it doesnt leave any unusual taste to our food”*
**Quality-Overall**17%
*“Quality of the oil seemed good other wise”*
### **What buyers complain about **
**Smell**33%
*“Did not like the smell too strong”*
## **Common questions**
- **Is oil profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 28 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the oil niche?**
- 10 brands and 5 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in oil?**
- Top complaints mined from reviews: Smell. The return rate is 0.0%.
- **What does it cost to enter the oil niche?**
- Listings span $3.97–$28.32; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 94 reviews — the moat a new listing must climb.
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