---
title: "Oats — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/oats"
last_updated: "2026-08-08T09:30:35.461Z"
locale: en
meta:
description: "Niche score 31/100 · $2K/yr market · 33K searches/yr · $6.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $2K/yr market · 33K searches/yr · $6.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oats — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **oats**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 15Conversion 14Competition 38Returns 100Price range 18Avg price 18Brand share 23Review moat 63Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****963.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$6.63**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$2.61–$17.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 33K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, oats is a $2K/yr Amazon Singapore market (33K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oats market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$53K–$66K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **19%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**9**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**4%**
- Quaker38% - Simply Natural25% - Foodsterr11% - Bob's Red Mill9% - 365 by Whole Foods Market9% - Cowhead5% - Open — no brand owns it (1 brand, 4%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -19.2% search growth over the last 90 days.
800600Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/oats/trend)
## **Top oats search terms**
- **oats**15K/yr-21.8%12.0% conv. - **rolled oats**7K/yr-27.0%13.2% conv. - **oat**5K/yr+24.3%4.2% conv. - **oatmeal**5K/yr-35.3%8.2% conv. [**All search terms **](https://flapen.com/research/sg/grocery/oats/search-terms)
## **Top oats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12310%$24515%$36820%$4911101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simply Natural Organic Rolled Oats 500g**Simply Natural**$4.02**4.2★14 rev](https://www.amazon.sg/dp/B087GR2HZY) [2**Quaker Rolled Oats 800g**Quaker**$4.74**4.9★26 rev](https://www.amazon.sg/dp/B06ZXXPH1M) [3**Quaker Instant Oatmeal 900g**Quaker**$4.66**4.5★30 rev](https://www.amazon.sg/dp/B071RCY9F5) [4**Bobs Red Mill Gluten Free Rolled Oats 907 g (packaging may vary)**Bob's Red Mill**$12.78**4.7★4,148 rev](https://www.amazon.sg/dp/B07C9KRVNT) [5**Foodsterr Organic Rolled Oats 500g**Foodsterr**$6.96**4.6★6 rev](https://www.amazon.sg/dp/B0783HLD5Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Organic Rolled Quick Oats 510g**365 by Whole Foods Market**$7.24**3,041 rev10mo ago](https://www.amazon.sg/dp/B07NSRHMPR) [**365 by Whole Foods Market Organic Old-Fashioned Rolled Oats 1.2kg**365 by Whole Foods Market**$17.63**5,950 rev10mo ago](https://www.amazon.sg/dp/B07NSRM5G3) [**365 by Whole Foods Market Organic Steel Cut Oats 850g**365 by Whole Foods Market**$13.27**2,779 rev10mo ago](https://www.amazon.sg/dp/B07NSXNWKD) [**365 by Whole Foods Market Organic Old Fashioned Rolled Oats 510g**365 by Whole Foods Market**$8.86**4,148 rev10mo ago](https://www.amazon.sg/dp/B07NSS4R6R) [**Quaker Quick Cook Oatmeal 1.35 kg**Quaker**$7.00**8 rev5y ago](https://www.amazon.sg/dp/B00LFN3K1M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**365 by Whole Foods Market Organic Old-Fashioned Rolled Oats 1.2kg**365 by Whole Foods Market**$17.63**4.5★**▲ 191%**](https://www.amazon.sg/dp/B07NSRM5G3) [**365 by Whole Foods Market Organic Steel Cut Oats 850g**365 by Whole Foods Market**$13.27**4.4★**▲ 133%**](https://www.amazon.sg/dp/B07NSXNWKD) [**Foodsterr Organic Rolled Oats 500g**Foodsterr**$6.96**4.6★**▲ 84%**](https://www.amazon.sg/dp/B0783HLD5Y) [**Simply Natural Organic Rolled Oats 500g**Simply Natural**$4.43**0.0★**▲ 74%**](https://www.amazon.sg/dp/B07B9RGPV2) [**365 by Whole Foods Market Organic Rolled Quick Oats 510g**365 by Whole Foods Market**$7.24**4.7★**▲ 66%**](https://www.amazon.sg/dp/B07NSRHMPR)
**~~View all trending →~~**
## **What buyers say about oats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**100%
*“Softer Rolled Oats”*
## **Common questions**
- **Is oats profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (31/100).
- **How competitive is the oats niche?**
- 7 brands and 9 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.
- **What does it cost to enter the oats niche?**
- Listings span $2.61–$17.63; the average listing price is $6.63 (sweet spot $15–$100). The average incumbent carries 963 reviews — the moat a new listing must climb.
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