---
title: "Nespresso — $28K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/nespresso"
last_updated: "2026-08-08T04:35:53.202Z"
locale: en
meta:
description: "Niche score 47/100 · $28K/yr market · 43K searches/yr · $93.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $28K/yr market · 43K searches/yr · $93.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nespresso — $28K/yr Amazon SG Niche (2026) - Flapen"
---
# **nespresso**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 60Conversion 9Competition 90Returns 100Price range 17Avg price 77Brand share 18Review moat 26Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$93.92**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+36.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,919.31**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.11–$503.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$28K**
$28K/yr · 43K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, nespresso is a $28K/yr Amazon Singapore market (43K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nespresso market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$376K–$470K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **27%**
- **Out of stock**
- **36.3%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**12 **—flat
**Sellers**
**16**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 70%
**Open market**
**5%**
- Nespresso44% - STARBUCKS38% - Lavazza4% - illy4% - L'OR2% - WACACO2% - Open — no brand owns it (6 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +36.1% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/nespresso/trend)
## **Top nespresso search terms**
- **nespresso**16K/yr+74.8%1.9% conv. - **nespresso capsules**12K/yr+6.7%3.8% conv. - **nespresso machine**10K/yr+37.5%0.5% conv. - **coffee capsule**5K/yr+11.7%5.7% conv. [**All search terms **](https://flapen.com/research/sg/grocery/nespresso/search-terms)
## **Top nespresso products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5694%$1K6%$2K8%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nespresso 50 capsules for coffee machine (10 x Volutto 10 x Roma 10 x Cosi 10 x Vivalto Lungo 10 x Arpeggio)**Nespresso**$63.97**4.7★7,086 rev](https://www.amazon.sg/dp/B00BJB1L5C) [2**Nespresso Lattissima One Coffee Machine Porcelain White**Nespresso**$255.87**4.0★5 rev](https://www.amazon.sg/dp/B09QPVQM2P) [3**Starbucks Single-Origin Colombia Espresso by Nespresso 10 Servings**STARBUCKS**$7.37**4.5★86 rev](https://www.amazon.sg/dp/B081XVV31L) [4**STARBUCKS Pike Place Lungo by NESPRESSO Coffee Capsules/Coffee Pods 10 Count**STARBUCKS**$7.37**4.3★89 rev](https://www.amazon.sg/dp/B07TC6JW15) [5**Nespresso Creatista Plus Coffee Machine Stainless Steel Silver**Nespresso**$503.07**4.0★19 rev](https://www.amazon.sg/dp/B07X4PG576)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starbucks Italian Roast by Nespresso Coffee Pods (10 Pods)**STARBUCKS**$7.66**268 rev10mo ago](https://www.amazon.sg/dp/B094YRHS4T) [**Nespresso Vertuo Pop Coffee Machine Candy Pink**Nespresso**$164.61**108 rev1y ago](https://www.amazon.sg/dp/B0F59CSJ8K) [**STARBUCKS Italian Roast by NESPRESSO coffee capsules 10s x 12packs 10 Count (Pack of 12)**STARBUCKS**$73.64**12 rev2y ago](https://www.amazon.sg/dp/B0CK4RTQ7C) [**Nespresso Aeroccino4 Milk Frother**Nespresso**$93.46**10 rev2y ago](https://www.amazon.sg/dp/B0CXDY3PQM) [**Starbucks Smooth Caramel by Nespresso 10 Servings**STARBUCKS**$7.60**68 rev2y ago](https://www.amazon.sg/dp/B0C9DV8Y7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nespresso Aeroccino4 Milk Frother**Nespresso**$93.46**4.2★**▲ 172%**](https://www.amazon.sg/dp/B0CXDY3PQM) [**Starbucks Italian Roast by Nespresso Coffee Pods (10 Pods)**STARBUCKS**$7.66**4.5★**▲ 149%**](https://www.amazon.sg/dp/B094YRHS4T) [**illy Espresso Classico Coffee Classic Roast (Medium Roast) (40-Count single serve capsules compatible with Nespresso Original Line System coffee machines)**illy**$29.78**4.5★**▲ 111%**](https://www.amazon.sg/dp/B083QNSQBR) [**Nespresso-Capsules-VertuoLine -Medium-and-Dark-Roast-Coffee -Variety-Pack -Stormio -Odacio -Melozio -30-Count -Brews-7.77-Ounce**Nespresso**$60.37**4.8★**▲ 79%**](https://www.amazon.sg/dp/B01N05APQY) [**Starbucks by Nespresso Original Line Intense Variety Pack 50-count Espresso Pods**STARBUCKS**$38.96**4.6★**▲ 71%**](https://www.amazon.sg/dp/B07Q7S4HDJ)
**~~View all trending →~~**
## **What buyers say about nespresso**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**50%
*“It looks great, feels sturdy”*
### **What buyers complain about **
**Taste-Overall**50%
*“It had a bad aftertaste”*
**Functionality-Overall**25%
*“It does not make the right kind of froth unfortunately for me”*
### **Top return reasons **
**Heating**33%
**Functionality-Overall**17%
**Spray/Flow**17%
**Touch/Button Controls**17%
**Water Resistance**17%
## **Common questions**
- **Is nespresso profitable to sell on Amazon Singapore?**
- The niche generates $28K/yr across 52 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nespresso niche?**
- 12 brands and 16 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in nespresso?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the nespresso niche?**
- Listings span $6.11–$503.07; the average listing price is $93.92 (sweet spot $15–$100). The average incumbent carries 3,919 reviews — the moat a new listing must climb.
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