---
title: "Nature Valley — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/nature-valley"
last_updated: "2026-08-08T06:06:23.460Z"
locale: en
meta:
description: "Niche score 25/100 · $0/yr market · 6K searches/yr · $7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · $0/yr market · 6K searches/yr · $7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nature Valley — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **nature valley**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 13Conversion 0Competition 20Returns 100Price range 39Avg price 22Brand share 0Review moat 45Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,034.45**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$5.09–$21.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$7.79**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 6K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, nature valley is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nature valley market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$16K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Nature Valley79% - General Mills11% - 365 by Whole Foods Market7% - Yogood4%
## **Demand**
Weekly Amazon search volume, last 29 weeks — -23.7% search growth over the last 90 days.
150100Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/nature-valley/trend)
## **Top nature valley products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nature Valley Crunchy Granola Bars Oats n Dark Chocolate 12 x 21g**Nature Valley**$5.17**4.4★1,585 rev](https://www.amazon.sg/dp/B00J36JTTA) [2**Nature Valley Crunchy Granola Bars Oats n Honey 12 x 21g**Nature Valley**$5.13**4.8★3,885 rev](https://www.amazon.sg/dp/B000QJ7RTM) [3**Nature Valley Gluten Free Protein Salted Caramel Nut Chewy Bars**Nature Valley**$6.87**4.5★259 rev](https://www.amazon.sg/dp/B0847P1ZJV) [4**Nature Valley Crunchy Granola Bars Variety Pack 5 x 42g**General Mills**$5.19**4.5★7 rev](https://www.amazon.sg/dp/B0014CVX9K) [5**Nature Valley Protein Peanut And Chocolate Bar 4 x 40g**Nature Valley**$6.64**4.4★198 rev](https://www.amazon.sg/dp/B0847NLD97)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Organic Chocolate Chip Peanut Butter Granola Bar 212g**365 by Whole Foods Market**$8.21**1,058 rev10mo ago](https://www.amazon.sg/dp/B07V7JZY68) [**365 by Whole Foods Market Organic Chocolate Chip Chewy Granola Bars 212g**365 by Whole Foods Market**$8.13**1,497 rev10mo ago](https://www.amazon.sg/dp/B07V39WH61) [**Nature Valley Gluten Free Protein Salted Caramel Nut Chewy Bars**Nature Valley**$6.87**259 rev2y ago](https://www.amazon.sg/dp/B0847P1ZJV) [**Nature Valley Protein Peanut And Chocolate Bar 4 x 40g**Nature Valley**$6.64**198 rev2y ago](https://www.amazon.sg/dp/B0847NLD97) [**Nature Valley Protein Bars Variety Pack Gluten Free Chewy Granola Snack Bars 10g Protein Peanut Butter Dark Chocolate Salted Caramel Nut Peanut Almond Dark Chocolate 15 Count 21.3 oz Box**Nature Valley**$21.47**10,837 rev8y ago](https://www.amazon.sg/dp/B076J15XTY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nature Valley Crunchy Granola Bars Peanut Butter 12 Bars 8.94 OZ (6 Pouches)**Nature Valley**$7.37**4.7★**▲ 134%**](https://www.amazon.sg/dp/B0014CTYEG) [**Nature Valley Gluten Free Protein Salted Caramel Nut Chewy Bars**Nature Valley**$6.87**4.5★**▲ 45%**](https://www.amazon.sg/dp/B0847P1ZJV) [**Yogood Strawberry Yoghurt Coated Muesli Bars 138g**Yogood**$6.39**4.4★**▲ 43%**](https://www.amazon.sg/dp/B06Y2C3KKD) [**Nature Valley Protein Bars Variety Pack Gluten Free Chewy Granola Snack Bars 10g Protein Peanut Butter Dark Chocolate Salted Caramel Nut Peanut Almond Dark Chocolate 15 Count 21.3 oz Box**Nature Valley**$21.47**4.6★**▲ 23%**](https://www.amazon.sg/dp/B076J15XTY) [**365 by Whole Foods Market Organic Chocolate Chip Peanut Butter Granola Bar 212g**365 by Whole Foods Market**$8.21**4.3★**▲ 12%**](https://www.amazon.sg/dp/B07V7JZY68)
**~~View all trending →~~**
## **What buyers say about nature valley**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**100%
*“Taste ok”*
## **Common questions**
- **Is nature valley profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (25/100).
- **How competitive is the nature valley niche?**
- 4 brands and 5 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the nature valley niche?**
- Listings span $5.09–$21.47; the average listing price is $7.79 (sweet spot $15–$100). The average incumbent carries 2,034 reviews — the moat a new listing must climb.
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