--- title: "Mustard — $1K/yr Amazon SG Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/sg/grocery/mustard" last_updated: "2026-08-08T10:13:50.298Z" locale: en meta: description: "Niche score 23/100 · $1K/yr market · 11K searches/yr · $6.12 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 23/100 · $1K/yr market · 11K searches/yr · $6.12 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Mustard — $1K/yr Amazon SG Niche (2026) - Flapen" --- # **mustard** **Skip it** A small market ($1K/yr) — this niche doesn't clear our bar today. Market size 0Growth 1Conversion 22Competition 18Returns 100Price range 0Avg price 17Brand share 0Review moat 68Quality gap 33 **Returns** **Incredible****0.0%** return rate — above 5% kills the launch gate **Review moat** **Good****776.9** avg incumbent reviews — the moat a new listing must climb **Quality gap** **Okay****4.5★** avg incumbent rating — lower means beatable quality **Conversion** **Bad****1.7%** search→purchase rate — share of searches ending in a sale **Competition** **Bad****79%** top-5 click share — a locked-up shelf **Avg price** **Bad****$6.12** avg listing price — sweet spot $15–$100 **Growth** **Bad****-48.3%** 90-day search growth — must beat 0% to launch **Market size** **Bad****$1K** $1K/yr · 11K searches **Brand share** **Bad****100%** top-5 brand share — brand-locked demand **Price range** **Bad****$3.36–$12.76** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%") According to Flapen's Amazon Singapore niche tracking, mustard is a $1K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 23/100. Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **mustard market data**
**Units sold / yr**
**2K–3K**
avg 100–250/product
**Revenue / yr**
**$12K–$15K**
units × avg price
**Conversion rate**
**1.7%**
**Avg BSR**
**#1**
**Page quality**
**0%**
**Prime**
**100%**
**Sponsored**
**0%**
**Out of stock**
**36.2%**
**Avg brand age**
**95 months**
**Avg seller age**
**0 days**
## **Competition & brand share** The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. **Brands** **5 **▼falling **Sellers** **4** **Top-5 brand share** **100%** Top 20: 100% **Top-5 click share** **79%** Top 20: 100% **Open market** **0%** - Maille47% - MasterFoods29% - Heinz17% - Audrey's Deli4% - Kewpie3% - Open — no brand owns it (0%) ## **Demand** Weekly Amazon search volume, last 45 weeks — -48.3% search growth over the last 90 days. 300200Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26 [**Open Trend **](https://flapen.com/research/sg/grocery/mustard/trend) ## **Top mustard products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%10%$11820%$23630%$35440%$4721101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 10 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Maille Honey Dijon Mustard 8 oz](https://m.media-amazon.com/images/I/41rEwimR1vL.jpg)**Maille Honey Dijon Mustard 8 oz**Maille**$4.78**4.5★650 rev](https://www.amazon.sg/dp/B007PQUFZ2) [2![Heinz Yellow Mustard 368g](https://m.media-amazon.com/images/I/41Cuv0pJlOL.jpg)**Heinz Yellow Mustard 368g**Heinz**$6.65**4.5★4 rev](https://www.amazon.sg/dp/B00NXE3DW2) [3![MasterFoods Mustard Mild American 250g Bottle](https://m.media-amazon.com/images/I/31Ws0Ooj1TL.jpg)**MasterFoods Mustard Mild American 250g Bottle**MasterFoods**$4.82**4.9★23 rev](https://www.amazon.sg/dp/B003NNUM18) [4![Maille Whole Grain Mustard 210g](https://m.media-amazon.com/images/I/5145MwRkvnL.jpg)**Maille Whole Grain Mustard 210g**Maille**$4.94**4.7★232 rev](https://www.amazon.sg/dp/B077J1BC3D) [5![MasterFoods Mustard English Hot 175g Jar](https://m.media-amazon.com/images/I/41urhbPy1eL.jpg)**MasterFoods Mustard English Hot 175g Jar**MasterFoods**$4.29**4.6★166 rev](https://www.amazon.sg/dp/B003AUB1XM) **~~View all top sellers →~~** ### **Newest** by launch date [![Audreys Deli Dijon Mustard - chilled](https://m.media-amazon.com/images/I/31C7zuh-LES.jpg)**Audreys Deli Dijon Mustard - chilled**Audrey's Deli**$9.10**4 rev5y ago](https://www.amazon.sg/dp/B092PD3MV8) [![Kewpie Honey Mustard Sauce 130 ml](https://m.media-amazon.com/images/I/41AilVRF-rL.jpg)**Kewpie Honey Mustard Sauce 130 ml**Kewpie**$3.36**5 rev5y ago](https://www.amazon.sg/dp/B08Q28F2RV) [![Maille Whole Grain Mustard 210g](https://m.media-amazon.com/images/I/5145MwRkvnL.jpg)**Maille Whole Grain Mustard 210g**Maille**$4.94**232 rev7y ago](https://www.amazon.sg/dp/B077J1BC3D) [![MasterFoods Mustard Honey 275g Squeezy Bottle](https://m.media-amazon.com/images/I/410P+o7OJoL.jpg)**MasterFoods Mustard Honey 275g Squeezy Bottle**MasterFoods**$4.84**9 rev7y ago](https://www.amazon.sg/dp/B01M703EKF) [![Heinz Yellow Mustard 368g](https://m.media-amazon.com/images/I/41Cuv0pJlOL.jpg)**Heinz Yellow Mustard 368g**Heinz**$6.65**4 rev9y ago](https://www.amazon.sg/dp/B00NXE3DW2) **~~View all new products →~~** ### **Trending** 90-day click momentum [![MAILLE Natural Dijon Mustard 7.5 OZ](https://m.media-amazon.com/images/I/41JovXsIOFL.jpg)**MAILLE Natural Dijon Mustard 7.5 OZ**Maille**$12.76**4.8★**▲ 226%**](https://www.amazon.sg/dp/B00EENE82A) [![Heinz Yellow Mustard 368g](https://m.media-amazon.com/images/I/41Cuv0pJlOL.jpg)**Heinz Yellow Mustard 368g**Heinz**$6.65**4.5★**▲ 183%**](https://www.amazon.sg/dp/B00NXE3DW2) [![Heinz Yellow Mustard (20 oz Bottle)](https://m.media-amazon.com/images/I/41hdAzEuRyL.jpg)**Heinz Yellow Mustard (20 oz Bottle)**Heinz**$5.62**4.8★**▲ 64%**](https://www.amazon.sg/dp/B00SOXJI26) [![MasterFoods Mustard English Hot 175g Jar](https://m.media-amazon.com/images/I/41urhbPy1eL.jpg)**MasterFoods Mustard English Hot 175g Jar**MasterFoods**$4.29**4.6★**▲ 50%**](https://www.amazon.sg/dp/B003AUB1XM) [![Kewpie Honey Mustard Sauce 130 ml](https://m.media-amazon.com/images/I/41AilVRF-rL.jpg)**Kewpie Honey Mustard Sauce 130 ml**Kewpie**$3.36**4.6★**▲ 46%**](https://www.amazon.sg/dp/B08Q28F2RV) **~~View all trending →~~** ## **Common questions**
**Is mustard profitable to sell on Amazon Singapore?**
The niche generates $1K/yr across 10 tracked products. 90-day search growth is -48.3%. Flapen's verdict: Skip it (23/100).
**How competitive is the mustard niche?**
5 brands and 4 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
**What does it cost to enter the mustard niche?**
Listings span $3.36–$12.76; the average listing price is $6.12 (sweet spot $15–$100). The average incumbent carries 777 reviews — the moat a new listing must climb.
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