---
title: "Mushroom — $19K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/mushroom"
last_updated: "2026-08-08T04:35:45.570Z"
locale: en
meta:
description: "Niche score 38/100 · $19K/yr market · 42K searches/yr · $2.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $19K/yr market · 42K searches/yr · $2.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mushroom — $19K/yr Amazon SG Niche (2026) - Flapen"
---
# **mushroom**
**Skip it**
Prices mostly outside the sweet spot ($0.89–$4.44) — this niche doesn't clear our bar today.
Market size 5Growth 3Conversion 97Competition 28Returns 100Price range 0Avg price 8Brand share 20Review moat 99Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****17.79**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$2.90**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$19K**
$19K/yr · 42K searches
**Growth**
**Bad****-44.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$0.89–$4.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, mushroom is a $19K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mushroom market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$44K–$58K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**3%**
- Fresh Produce (Brands May Vary)30% - Silver Creek25% - Amae21% - amae10% - Generic6% - Fungo Organic5% - Open — no brand owns it (1 brand, 3%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -44.1% search growth over the last 90 days.
1K600Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/mushroom/trend)
## **Top mushroom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$7K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silver Creek Swiss Brown Mushrooms 200g**Silver Creek**$3.48**4.6★19 rev](https://www.amazon.sg/dp/B07JCJ4PXM) [2**Fresh Produce White Button Mushroom 200g**Fresh Produce (Brands May Vary)**$3.09**4.4★33 rev](https://www.amazon.sg/dp/B07JXV2T5Y) [3**Amae White Shimeiji Mushroom 150g**Amae**$0.89**4.8★15 rev](https://www.amazon.sg/dp/B06ZZRR2N7) [4![[Bundle Pack] Amae Brown Shimeiji Mushroom Pack of 2 x 150g](https://m.media-amazon.com/images/I/41bFwCGT5FS.jpg)**\[Bundle Pack\] Amae Brown Shimeiji Mushroom Pack of 2 x 150g**Amae**$2.26**4.5★19 rev](https://www.amazon.sg/dp/B08L62B79S) [5![[Bundle Pack] Amae Enoki Mushroom - Handpicked 3 x 100g White](https://m.media-amazon.com/images/I/41VS+X+cJsL.jpg)**\[Bundle Pack\] Amae Enoki Mushroom - Handpicked 3 x 100g White**amae**$1.31**4.2★14 rev](https://www.amazon.sg/dp/B09S664G3K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![[Bundle Pack] Amae Enoki Mushroom - Handpicked 3 x 100g White](https://m.media-amazon.com/images/I/41VS+X+cJsL.jpg)**\[Bundle Pack\] Amae Enoki Mushroom - Handpicked 3 x 100g White**amae**$1.31**14 rev4y ago](https://www.amazon.sg/dp/B09S664G3K) [![[Bundle Pack] Amae Eryngii Mushroom - Handpicked 2 x 200g](https://m.media-amazon.com/images/I/31eCpTJPsRL.jpg)**\[Bundle Pack\] Amae Eryngii Mushroom - Handpicked 2 x 200g**amae**$3.24**11 rev4y ago](https://www.amazon.sg/dp/B09S66F1XF) [**Freds Swiss Brown Mushrooms 200g- Chilled**Fred's**$3.74**21 rev4y ago](https://www.amazon.sg/dp/B09J4DBBF2) [![[Bundle Pack] Amae Brown Shimeiji Mushroom Pack of 2 x 150g](https://m.media-amazon.com/images/I/41bFwCGT5FS.jpg)**\[Bundle Pack\] Amae Brown Shimeiji Mushroom Pack of 2 x 150g**Amae**$2.26**19 rev5y ago](https://www.amazon.sg/dp/B08L62B79S) [**Fungo Organic Shiitake Large Punnets 150g**Fungo Organic**$3.50**6 rev6y ago](https://www.amazon.sg/dp/B07JDRHB1C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fresh Produce Swiss Brown Mushroom 200g**Fresh Produce (Brands May Vary)**$3.45**4.3★**▲ 166%**](https://www.amazon.sg/dp/B07JXV2T62) [**Amae White Button Mushroom - Handpicked 200g**Amae**$3.35**4.0★**▲ 52%**](https://www.amazon.sg/dp/B071XP3TP8) [**Amae White Shimeiji Mushroom 150g**Amae**$0.89**4.8★**▲ 43%**](https://www.amazon.sg/dp/B06ZZRR2N7) [**Fresh Produce Portobello Mushroom 250g**Fresh Produce (Brands May Vary)**$4.44**4.7★**▲ 31%**](https://www.amazon.sg/dp/B07JP37LYP) [**Fungo Organic Shiitake Large Punnets 150g**Fungo Organic**$3.50**4.5★**▲ 12%**](https://www.amazon.sg/dp/B07JDRHB1C)
**~~View all trending →~~**
## **Common questions**
- **Is mushroom profitable to sell on Amazon Singapore?**
- The niche generates $19K/yr across 14 tracked products. 90-day search growth is -44.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the mushroom niche?**
- 7 brands and 2 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 92% of demand.
- **What does it cost to enter the mushroom niche?**
- Listings span $0.89–$4.44; the average listing price is $2.90 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.
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