---
title: "Mushroom Soup — $652/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/mushroom-soup"
last_updated: "2026-08-08T13:05:47.606Z"
locale: en
meta:
description: "Niche score 24/100 · $652/yr market · 4K searches/yr · $2.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $652/yr market · 4K searches/yr · $2.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mushroom Soup — $652/yr Amazon SG Niche (2026) - Flapen"
---
# **mushroom soup**
**Skip it**
A small market ($652/yr) — this niche doesn't clear our bar today.
Market size 0Growth 2Conversion 59Competition 5Returns 100Price range 0Avg price 8Brand share 0Review moat 99Quality gap 16
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****13.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$2.95**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-45.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$652**
$652/yr · 4K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$1.73–$7.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, mushroom soup is a $652/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mushroom soup market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$4K–$4K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Campbell's93% - The Soup Spoon7% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -45.2% search growth over the last 90 days.
12575Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/mushroom-soup/trend)
## **Top mushroom soup search terms**
- **campbell**1K/yr+0.3%16.0% conv. - **mushroom soup**2K/yr-38.9%10.5% conv. - **campbell soup**1K/yr-72.9%9.0% conv. [**All search terms **](https://flapen.com/research/sg/grocery/mushroom-soup/search-terms)
## **Top mushroom soup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9830%$19645%$29360%$391110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Campbells Cream Of Mushroom Soup 290g**Campbell's**$1.83**4.6★42 rev](https://www.amazon.sg/dp/B006G8IBFQ) [2**Campbells Cream Of Chicken Soup 300g**Campbell's**$1.73**4.8★16 rev](https://www.amazon.sg/dp/B006G8IARA) [3**Campbells Creamy Chicken Mushroom Soup 305g**Campbell's**$2.08**5.0★2 rev](https://www.amazon.sg/dp/B006G8IBWY) [4**Campbells Mushroom Potage Soup 300g**Campbell's**$2.07**5.0★5 rev](https://www.amazon.sg/dp/B06ZXR46LP) [5**The Soup Spoon Velvety Mushroom Stroganoff Soup 500g - Chilled**The Soup Spoon**$7.89**5.0★9 rev](https://www.amazon.sg/dp/B0985DLWGJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Soup Spoon Velvety Mushroom Stroganoff Soup 500g - Chilled**The Soup Spoon**$7.89**9 rev5y ago](https://www.amazon.sg/dp/B0985DLWGJ) [**Campbells Cream Of Mushroom Soup 290g**Campbell's**$1.83**42 rev7y ago](https://www.amazon.sg/dp/B006G8IBFQ) [**Campbells Cream Of Chicken Soup 300g**Campbell's**$1.73**16 rev7y ago](https://www.amazon.sg/dp/B006G8IARA) [**Campbells Creamy Chicken Mushroom Soup 305g**Campbell's**$2.08**2 rev7y ago](https://www.amazon.sg/dp/B006G8IBWY) [**Campbells Mushroom Potage Soup 300g**Campbell's**$2.07**5 rev7y ago](https://www.amazon.sg/dp/B06ZXR46LP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Campbells Creamy Chicken Mushroom Soup 305g**Campbell's**$2.08**5.0★**▲ 377%**](https://www.amazon.sg/dp/B006G8IBWY) [**Campbells Mushroom Potage Soup 300g**Campbell's**$2.07**5.0★**▲ 352%**](https://www.amazon.sg/dp/B06ZXR46LP) [**Campbells Instant Soup Cream of Chicken 3 x 22g**Campbell's**$2.08**4.1★**▲ 16%**](https://www.amazon.sg/dp/B00ATNMR4U) [**Campbells Cream Of Chicken Soup 300g**Campbell's**$1.73**4.8★**▼ 19%**](https://www.amazon.sg/dp/B006G8IARA) [**The Soup Spoon Velvety Mushroom Stroganoff Soup 500g - Chilled**The Soup Spoon**$7.89**5.0★**▼ 20%**](https://www.amazon.sg/dp/B0985DLWGJ)
**~~View all trending →~~**
## **Common questions**
- **Is mushroom soup profitable to sell on Amazon Singapore?**
- The niche generates $652/yr across 6 tracked products. 90-day search growth is -45.2%. Flapen's verdict: Skip it (24/100).
- **How competitive is the mushroom soup niche?**
- 2 brands and 2 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the mushroom soup niche?**
- Listings span $1.73–$7.89; the average listing price is $2.95 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.
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