---
title: "Muesli — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/muesli"
last_updated: "2026-08-08T06:52:24.041Z"
locale: en
meta:
description: "Niche score 37/100 · $2K/yr market · 7K searches/yr · $8.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $2K/yr market · 7K searches/yr · $8.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muesli — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **muesli**
**Skip it**
Prices mostly outside the sweet spot ($5.68–$12.29) — this niche doesn't clear our bar today.
Market size 1Growth 17Conversion 46Competition 25Returns 100Price range 0Avg price 23Brand share 13Review moat 90Quality gap 89
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****205.15**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$8.27**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$2K**
$2K/yr · 7K searches
**Price range**
**Bad****$5.68–$12.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, muesli is a $2K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muesli market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$8K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **15%**
- **Out of stock**
- **24.4%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Simply Natural62% - Alpen10% - Risenta8% - Amazin' Graze8% - 365 by Whole Foods Market6% - Vogel's5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -16.0% search growth over the last 90 days.
200150Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/muesli/trend)
## **Top muesli products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21120%$42230%$63340%$8441101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simply Natural Organic Belly Friendly Muesli (Australia Oat) 500g**Simply Natural**$7.34**4.7★4 rev](https://www.amazon.sg/dp/B087GQ3Y8P) [2**Simply Natural Organic Happy Energy Muesli 500g**Simply Natural**$7.77**3.8★2 rev](https://www.amazon.sg/dp/B07LC18MKQ) [3**Simply Natural Organic Antiox Chia Muesli (Finland Oat) 500g**Simply Natural**$8.52**5.0★1 rev](https://www.amazon.sg/dp/B087GSTZ16) [4**Simply Natural Organic Happy Energy Muesli (Finland Oat) 500g**Simply Natural**$7.31**5.0★1 rev](https://www.amazon.sg/dp/B087GSB59J) [5**Alpen No Added Sugar Muesli 560g**Alpen**$8.16**4.1★685 rev](https://www.amazon.sg/dp/B000FQVPLC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Fruit & Nut Muesli 482g**365 by Whole Foods Market**$12.29**1,387 rev10mo ago](https://www.amazon.sg/dp/B074H67KRQ) [**Risenta Crispy Muesli Coconut Hazelnut 450g**Risenta**$5.68**1 rev1y ago](https://www.amazon.sg/dp/B0DDBST5YG) [**Risenta Crispy Muesli Cranberry Dinkelpuff 450g**Risenta**$7.41**0 rev1y ago](https://www.amazon.sg/dp/B0DDBYB95L) [**Simply Natural Organic Belly Friendly Muesli (Australia Oat) 500g**Simply Natural**$7.34**4 rev6y ago](https://www.amazon.sg/dp/B087GQ3Y8P) [**Simply Natural Organic Happy Energy Muesli 500g**Simply Natural**$7.77**2 rev6y ago](https://www.amazon.sg/dp/B07LC18MKQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vogels Café-Style Muesli Original Gluten Free 400g**Vogel's**$11.74**0.0★**▲ 117%**](https://www.amazon.sg/dp/B01M2YSK3P) [**Simply Natural Organic Antiox Chia Muesli (Finland Oat) 500g**Simply Natural**$8.52**5.0★**▲ 56%**](https://www.amazon.sg/dp/B087GSTZ16) [**Amazin Graze Hazelnut Blackforest Granola Dark chocolate with Hazelnut 250g**Amazin' Graze**$8.50**4.4★**▲ 51%**](https://www.amazon.sg/dp/B08157ZXB1) [**Simply Natural Organic Happy Energy Muesli 500g**Simply Natural**$7.77**3.8★**▲ 35%**](https://www.amazon.sg/dp/B07LC18MKQ) [**Risenta Crispy Muesli Coconut Hazelnut 450g**Risenta**$5.68**1.0★**▲ 33%**](https://www.amazon.sg/dp/B0DDBST5YG)
**~~View all trending →~~**
## **What buyers say about muesli**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Blend/Ratio**100%
*“Good when mixed with fresh fruit and Greek yogurt”*
## **Common questions**
- **Is muesli profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the muesli niche?**
- 6 brands and 3 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- **What does it cost to enter the muesli niche?**
- Listings span $5.68–$12.29; the average listing price is $8.27 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.
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