--- title: "Moong Dal — $2K/yr Amazon SG Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/sg/grocery/moong-dal" last_updated: "2026-08-08T07:50:11.499Z" locale: en meta: description: "Niche score 28/100 · $2K/yr market · 3K searches/yr · $5.06 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 28/100 · $2K/yr market · 3K searches/yr · $5.06 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Moong Dal — $2K/yr Amazon SG Niche (2026) - Flapen" --- # **moong dal** **Skip it** A small market ($2K/yr) — this niche doesn't clear our bar today. Market size 0Growth 0Conversion 95Competition 11Returns 100Price range 0Avg price 14Brand share 0Review moat 95Quality gap 16 **Returns** **Incredible****0.0%** return rate — above 5% kills the launch gate **Conversion** **Incredible****12.5%** search→purchase rate — share of searches ending in a sale **Review moat** **Great****106.57** avg incumbent reviews — the moat a new listing must climb **Quality gap** **Bad****4.8★** avg incumbent rating — lower means beatable quality **Avg price** **Bad****$5.06** avg listing price — sweet spot $15–$100 **Competition** **Bad****87%** top-5 click share — a locked-up shelf **Market size** **Bad****$2K** $2K/yr · 3K searches **Growth** **Bad****-57.5%** 90-day search growth — must beat 0% to launch **Brand share** **Bad****100%** top-5 brand share — brand-locked demand **Price range** **Bad****$2.76–$12.59** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%") According to Flapen's Amazon Singapore niche tracking, moong dal is a $2K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100. Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **moong dal market data**
**Units sold / yr**
**1K–1K**
avg 100–250/product
**Revenue / yr**
**$5K–$6K**
units × avg price
**Conversion rate**
**12.5%**
**Avg BSR**
**#5**
**Page quality**
**0%**
**Prime**
**86%**
**Sponsored**
**0%**
**Out of stock**
**20.0%**
**Avg brand age**
**86 months**
**Avg seller age**
**0 days**
## **Competition & brand share** The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack. **Brands** **4 **—flat **Sellers** **3** **Top-5 brand share** **100%** Top 20: 100% **Top-5 click share** **87%** Top 20: 100% **Open market** **0%** - Malika54% - Ooty33% - Parliament7% - 24 Mantra Organic6% ## **Demand** Weekly Amazon search volume, last 44 weeks — -57.5% search growth over the last 90 days. 10060Spike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26 [**Open Trend **](https://flapen.com/research/sg/grocery/moong-dal/trend) ## **Top moong dal products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%15%$25330%$50745%$76060%$1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted All 7 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![Malika Mung Dhal 1kg](https://m.media-amazon.com/images/I/51aPulguSqS.jpg)**Malika Mung Dhal 1kg**Malika**$3.43**4.9★18 rev](https://www.amazon.sg/dp/B07FNCGHW5) [2![Ooty Moong Dhall Yellow Split 1kg](https://m.media-amazon.com/images/I/51qbSTQ3-ML.jpg)**Ooty Moong Dhall Yellow Split 1kg**Ooty**$4.39**5.0★1 rev](https://www.amazon.sg/dp/B09JNYNP7X) [3![Ooty Moong Dhall Yellow Split 500g](https://m.media-amazon.com/images/I/51P5SqAxVmL.jpg)**Ooty Moong Dhall Yellow Split 500g**Ooty**$2.78**5.0★2 rev](https://www.amazon.sg/dp/B09JNY5GBL) [4![Malika Mung Whole 1kg](https://m.media-amazon.com/images/I/512RuI-aUES.jpg)**Malika Mung Whole 1kg**Malika**$3.33**4.2★15 rev](https://www.amazon.sg/dp/B07FN7LXTC) [5![Parliament Organic Green Moong Whole 1kg](https://m.media-amazon.com/images/I/415sSniuGVL.jpg)**Parliament Organic Green Moong Whole 1kg**Parliament**$6.14**5.0★1 rev](https://www.amazon.sg/dp/B09J54MNMR) **~~View all top sellers →~~** ### **Newest** by launch date [![Ooty Moong Dhall Yellow Split 500g](https://m.media-amazon.com/images/I/51P5SqAxVmL.jpg)**Ooty Moong Dhall Yellow Split 500g**Ooty**$2.78**2 rev1y ago](https://www.amazon.sg/dp/B09JNY5GBL) [![Ooty Green Moong Dhall Whole 500g](https://m.media-amazon.com/images/I/51NDwqVlZEL.jpg)**Ooty Green Moong Dhall Whole 500g**Ooty**$2.76**0 rev1y ago](https://www.amazon.sg/dp/B09K81JL5Q) [![Ooty Moong Dhall Yellow Split 1kg](https://m.media-amazon.com/images/I/51qbSTQ3-ML.jpg)**Ooty Moong Dhall Yellow Split 1kg**Ooty**$4.39**1 rev4y ago](https://www.amazon.sg/dp/B09JNYNP7X) [![Parliament Organic Green Moong Whole 1kg](https://m.media-amazon.com/images/I/415sSniuGVL.jpg)**Parliament Organic Green Moong Whole 1kg**Parliament**$6.14**1 rev4y ago](https://www.amazon.sg/dp/B09J54MNMR) [![Malika Mung Dhal 1kg](https://m.media-amazon.com/images/I/51aPulguSqS.jpg)**Malika Mung Dhal 1kg**Malika**$3.43**18 rev7y ago](https://www.amazon.sg/dp/B07FNCGHW5) **~~View all new products →~~** ### **Trending** 90-day click momentum [![Ooty Moong Dhall Yellow Split 1kg](https://m.media-amazon.com/images/I/51qbSTQ3-ML.jpg)**Ooty Moong Dhall Yellow Split 1kg**Ooty**$4.39**5.0★**▲ 50%**](https://www.amazon.sg/dp/B09JNYNP7X) [![Malika Mung Whole 1kg](https://m.media-amazon.com/images/I/512RuI-aUES.jpg)**Malika Mung Whole 1kg**Malika**$3.33**4.2★**▲ 26%**](https://www.amazon.sg/dp/B07FN7LXTC) [![24 MANTRA Organic Moong Dal 1 Kg](https://m.media-amazon.com/images/I/51qO9rgChsL.jpg)**24 MANTRA Organic Moong Dal 1 Kg**24 Mantra Organic**$12.59**4.4★**— 8%**](https://www.amazon.sg/dp/B00L925GP2) [![Parliament Organic Green Moong Whole 1kg](https://m.media-amazon.com/images/I/415sSniuGVL.jpg)**Parliament Organic Green Moong Whole 1kg**Parliament**$6.14**5.0★**— 4%**](https://www.amazon.sg/dp/B09J54MNMR) [![Ooty Moong Dhall Yellow Split 500g](https://m.media-amazon.com/images/I/51P5SqAxVmL.jpg)**Ooty Moong Dhall Yellow Split 500g**Ooty**$2.78**5.0★**— 0%**](https://www.amazon.sg/dp/B09JNY5GBL) **~~View all trending →~~** ## **Common questions**
**Is moong dal profitable to sell on Amazon Singapore?**
The niche generates $2K/yr across 7 tracked products. 90-day search growth is -57.5%. Flapen's verdict: Skip it (28/100).
**How competitive is the moong dal niche?**
4 brands and 3 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
**What does it cost to enter the moong dal niche?**
Listings span $2.76–$12.59; the average listing price is $5.06 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.
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