[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-grocery-minced-chicken":3,"research-sidebar-rollups":424},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":83,"demand":87,"seasonality":218,"brandShare":219,"products":240,"feedback":355,"searchTerms":382,"related":392,"lastUpdated":33},"7886f64d-f557-4f98-90bd-671013aa0d43","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":15,"successfulLaunches360":15,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":11,"scrapedAt":33,"brandCount":34,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":15,"pageQuality":15,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":15,"top20ClickShare":46,"top20BrandShare":46,"primePct":46,"oosRate":47},0,9868,0.6436,-0.3587,0.6757,0.7938,4.35,6,7.73,3.78,23.75,12,8000,0.3333,2,"minced chicken","minced-chicken","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fminced-chicken","2026-07-24T04:15:50.347231+00:00",10,7,3,[38,39],"out_of_stock","low_review_barrier",6000,500,750,46380,61840,56,1,0.3419,{"score":49,"verdict":50,"components":51},35,"skip",[52,55,57,60,63,66,69,74,76,79],{"key":53,"score":15,"weight":54,"raw":15},"marketSize",0.15,{"key":56,"score":35,"weight":54,"raw":18},"growth",{"key":58,"score":15,"weight":59,"raw":15},"conversion",0.1,{"key":61,"score":62,"weight":54,"raw":19},"competition",29,{"key":64,"score":65,"weight":59,"raw":20},"brandShare",43,{"key":67,"score":68,"weight":59,"raw":21},"qualityGap",67,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",100,0.05,6.08,{"key":75,"score":71,"weight":59,"raw":15},"returns",{"key":77,"score":78,"weight":72,"raw":23},"avgPrice",21,{"key":80,"score":81,"weight":72,"raw":82},"priceRange",44,0.4381572358537807,{"avgRating":84,"medianPrice":85,"medianReturnRate":15,"nichesTracked":86},4.47,30,1590,{"points":88,"droppedPartialWeek":217},[89,92,95,98,100,103,106,109,112,114,117,119,122,125,128,131,134,136,139,142,145,148,151,154,157,159,162,165,168,170,172,175,178,180,183,186,189,192,194,196,199,202,205,208,211,214],{"week":90,"volume":91},"2025-08-31",192,{"week":93,"volume":94},"2025-09-07",266,{"week":96,"volume":97},"2025-09-14",246,{"week":99,"volume":97},"2025-09-21",{"week":101,"volume":102},"2025-09-28",260,{"week":104,"volume":105},"2025-10-05",196,{"week":107,"volume":108},"2025-10-12",229,{"week":110,"volume":111},"2025-10-19",185,{"week":113,"volume":108},"2025-10-26",{"week":115,"volume":116},"2025-11-02",237,{"week":118,"volume":94},"2025-11-09",{"week":120,"volume":121},"2025-11-16",172,{"week":123,"volume":124},"2025-11-23",214,{"week":126,"volume":127},"2025-11-30",204,{"week":129,"volume":130},"2025-12-07",242,{"week":132,"volume":133},"2025-12-14",154,{"week":135,"volume":133},"2025-12-21",{"week":137,"volume":138},"2025-12-28",178,{"week":140,"volume":141},"2026-01-04",189,{"week":143,"volume":144},"2026-01-11",293,{"week":146,"volume":147},"2026-01-18",239,{"week":149,"volume":150},"2026-01-25",243,{"week":152,"volume":153},"2026-02-01",241,{"week":155,"volume":156},"2026-02-08",249,{"week":158,"volume":105},"2026-02-15",{"week":160,"volume":161},"2026-02-22",230,{"week":163,"volume":164},"2026-03-01",183,{"week":166,"volume":167},"2026-03-08",206,{"week":169,"volume":147},"2026-03-15",{"week":171,"volume":127},"2026-03-22",{"week":173,"volume":174},"2026-03-29",175,{"week":176,"volume":177},"2026-04-05",163,{"week":179,"volume":124},"2026-04-12",{"week":181,"volume":182},"2026-04-19",256,{"week":184,"volume":185},"2026-04-26",222,{"week":187,"volume":188},"2026-05-03",224,{"week":190,"volume":191},"2026-05-10",220,{"week":193,"volume":111},"2026-05-17",{"week":195,"volume":138},"2026-05-24",{"week":197,"volume":198},"2026-05-31",167,{"week":200,"volume":201},"2026-06-07",151,{"week":203,"volume":204},"2026-06-14",161,{"week":206,"volume":207},"2026-06-21",116,{"week":209,"volume":210},"2026-06-28",79,{"week":212,"volume":213},"2026-07-05",65,{"week":215,"volume":216},"2026-07-12",20,false,null,{"top":220,"otherBrandCount":238,"otherClickShare":239},[221,224,227,230,232,235],{"brand":222,"clickShare":223},"Master Grocer",0.2685,{"brand":225,"clickShare":226},"ZAC Butchery",0.1608,{"brand":228,"clickShare":229},"Hego",0.1427,{"brand":231,"clickShare":229},"Tasty Food Affair",{"brand":233,"clickShare":234},"Little Farms",0.0791,{"brand":236,"clickShare":237},"Sidecar Handcrafted",0.0674,4,0.13879999999999992,[241,251,261,269,280,290,297,306,315,323,333,344],{"asin":242,"title":243,"brand":222,"imageUrl":244,"price":245,"rating":238,"reviews":246,"clickShare90":247,"clickShare360":248,"launchDate":249,"amazonUrl":250},"B08L8W2R43","Master Grocer Premium Minced Chicken 500 g- Frozen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51jissf4w8L.jpg",5.38,17,0.1855,0.2483,"2020-09-30","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08L8W2R43",{"asin":252,"title":253,"brand":225,"imageUrl":254,"price":255,"rating":256,"reviews":257,"clickShare90":226,"clickShare360":258,"launchDate":259,"amazonUrl":260},"B074V9QDL3","ZAC Butchery Fresh Minced Chicken 250g (Halal) - Chilled","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TtJRT7UUL.jpg",4.48,4.5,14,0.1882,"2017-08-02","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB074V9QDL3",{"asin":262,"title":263,"brand":228,"imageUrl":264,"price":265,"rating":238,"reviews":22,"clickShare90":229,"clickShare360":266,"launchDate":267,"amazonUrl":268},"B08LFMNPTL","Hego Minced Chicken 500 g- Frozen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RgqgdheEL.jpg",4.66,0.0977,"2020-10-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08LFMNPTL",{"asin":270,"title":271,"brand":231,"imageUrl":272,"price":273,"rating":274,"reviews":275,"clickShare90":276,"clickShare360":277,"launchDate":278,"amazonUrl":279},"B099FC4HWM","Tasty Food Affair Minced Chicken 500g -Frozen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QnoZJaMgS.jpg",4.62,3.4,5,0.1038,0.1084,"2021-06-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB099FC4HWM",{"asin":281,"title":282,"brand":222,"imageUrl":283,"price":284,"rating":285,"reviews":286,"clickShare90":287,"clickShare360":288,"launchDate":249,"amazonUrl":289},"B08L95R1XM","Master Grocer 99% Extra Lean Minced Chicken Breast 500 g- Frozen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51rC8nC5RWL.jpg",8.18,4.3,8,0.083,0.0598,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08L95R1XM",{"asin":291,"title":292,"brand":233,"imageUrl":293,"price":25,"rating":15,"reviews":15,"clickShare90":234,"clickShare360":294,"launchDate":295,"amazonUrl":296},"B0B5Y3NX76","[Sold by Weight] Little Farms Chicken - Minced 500-580g (1 pack)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nThzS8DaL.jpg",0.0332,"2022-07-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0B5Y3NX76",{"asin":298,"title":299,"brand":236,"imageUrl":300,"price":301,"rating":302,"reviews":275,"clickShare90":237,"clickShare360":303,"launchDate":304,"amazonUrl":305},"B08SNNSTWC","Sidecar Premium Lean Chicken Mince 500g - Frozen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FK9qzbfYL.jpg",8.28,4.7,0.0745,"2020-12-31","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08SNNSTWC",{"asin":307,"title":308,"brand":309,"imageUrl":310,"price":24,"rating":275,"reviews":46,"clickShare90":311,"clickShare360":312,"launchDate":313,"amazonUrl":314},"B0FRSMW8G2","Q Protein Chicken Minced -Frozen","Q Protein","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41a8EaHVffL.jpg",0.0402,0.015,"2025-09-19","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FRSMW8G2",{"asin":316,"title":317,"brand":231,"imageUrl":318,"price":319,"rating":275,"reviews":275,"clickShare90":320,"clickShare360":321,"launchDate":278,"amazonUrl":322},"B099FDV77C","Tasty Food Affair Minced Pork 500g -Frozen","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fhaY7QtnS.jpg",4.78,0.0389,0.0075,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB099FDV77C",{"asin":324,"title":325,"brand":326,"imageUrl":327,"price":328,"rating":15,"reviews":15,"clickShare90":329,"clickShare360":330,"launchDate":331,"amazonUrl":332},"B089YNW9RP","Kee Song Frozen Sakura Chicken Minced 350g","STAYTOP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41omG8OVT-L.jpg",4.34,0.035,0.005,"2026-03-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB089YNW9RP",{"asin":334,"title":335,"brand":336,"imageUrl":337,"price":338,"rating":339,"reviews":275,"clickShare90":340,"clickShare360":341,"launchDate":342,"amazonUrl":343},"B08L64DF1Z","The Meat Club Chicken Mince - Cage Free | Australia | 400g | Frozen","The Meat Club","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F313NKAR8cxL.jpg",11.78,4.2,0.0324,0.0822,"2020-02-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08L64DF1Z",{"asin":345,"title":346,"brand":347,"imageUrl":348,"price":349,"rating":350,"reviews":35,"clickShare90":351,"clickShare360":352,"launchDate":353,"amazonUrl":354},"B0793HNF6P","Organic Lacto Chicken Minced 300g - Chilled","Organic Lacto","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Jajthx2GL.jpg",8.79,4.4,0.0311,0.0803,"2020-03-19","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0793HNF6P",{"love":356,"hate":357,"returnReasons":381},[],[358,363,368,373,377],{"topic":359,"percentOfMentions":360,"verbatims":361},"Size-Overall",0.5,[362],"Too big for me",{"topic":364,"percentOfMentions":365,"verbatims":366},"Value For Money",0.125,[367],"This was a complete waste of money and very frustrating",{"topic":369,"percentOfMentions":365,"verbatims":370},"Smell",[371,372],"it had a very strong unpleasant smell","The odor was so bad that I did not feel it was safe to eat",{"topic":374,"percentOfMentions":365,"verbatims":375},"Storage Temperature",[376],"The chicken arrived frozen",{"topic":378,"percentOfMentions":365,"verbatims":379},"Stale\u002FRotten\u002FSpoiled",[380],"unfortunately the product appeared spoiled",[],[383,387],{"term":30,"volume":384,"growthQoq":385,"conversionRate":386},8276,-0.3525,0.1958,{"term":388,"volume":389,"growthQoq":390,"conversionRate":391},"chicken mince",1592,-0.3904,0.2986,[393,398,404,408,413,419],{"title":394,"href":395,"score":81,"verdict":50,"marketSize":396,"growth90":397},"bird nest","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fbird-nest",3193.4,0.0799,{"title":399,"href":400,"score":401,"verdict":50,"marketSize":402,"growth90":403},"fruits","\u002Fresearch\u002Fsg\u002Fgrocery\u002Ffruits",45,167245.71,-0.2501,{"title":405,"href":406,"score":401,"verdict":50,"marketSize":15,"growth90":407},"japanese rice","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fjapanese-rice",-0.1564,{"title":409,"href":410,"score":401,"verdict":50,"marketSize":411,"growth90":412},"organic chicken","\u002Fresearch\u002Fsg\u002Fgrocery\u002Forganic-chicken",9305.09,-0.1892,{"title":414,"href":415,"score":416,"verdict":50,"marketSize":417,"growth90":418},"wild salmon","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fwild-salmon",46,2384.72,0.2979,{"title":420,"href":421,"score":416,"verdict":50,"marketSize":422,"growth90":423},"crackers","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fcrackers",10415.13,-0.4252,[425,432,439,442,448,455,462,469,476,482,489,496,503,509,515,521,527],{"nodeId":426,"label":427,"slug":428,"href":429,"nichesTracked":430,"marketSizeTotal":431},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":433,"label":434,"slug":435,"href":436,"nichesTracked":437,"marketSizeTotal":438},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":440,"marketSizeTotal":441},323,1326743,{"nodeId":443,"label":444,"slug":445,"href":446,"nichesTracked":124,"marketSizeTotal":447},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",1253894,{"nodeId":449,"label":450,"slug":451,"href":452,"nichesTracked":453,"marketSizeTotal":454},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":456,"label":457,"slug":458,"href":459,"nichesTracked":460,"marketSizeTotal":461},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":463,"label":464,"slug":465,"href":466,"nichesTracked":467,"marketSizeTotal":468},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":470,"label":471,"slug":472,"href":473,"nichesTracked":474,"marketSizeTotal":475},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":477,"label":478,"slug":479,"href":480,"nichesTracked":416,"marketSizeTotal":481},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",179532,{"nodeId":483,"label":484,"slug":485,"href":486,"nichesTracked":487,"marketSizeTotal":488},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":490,"label":491,"slug":492,"href":493,"nichesTracked":494,"marketSizeTotal":495},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":497,"label":498,"slug":499,"href":500,"nichesTracked":501,"marketSizeTotal":502},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":504,"label":505,"slug":506,"href":507,"nichesTracked":78,"marketSizeTotal":508},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",35899,{"nodeId":510,"label":511,"slug":512,"href":513,"nichesTracked":35,"marketSizeTotal":514},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":516,"label":517,"slug":518,"href":519,"nichesTracked":275,"marketSizeTotal":520},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":522,"label":523,"slug":524,"href":525,"nichesTracked":29,"marketSizeTotal":526},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":528,"label":529,"slug":530,"href":531,"nichesTracked":46,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]