---
title: "Minced Chicken — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/minced-chicken"
last_updated: "2026-08-08T10:13:32.296Z"
locale: en
meta:
description: "Niche score 35/100 · $0/yr market · 10K searches/yr · $7.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $0/yr market · 10K searches/yr · $7.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Minced Chicken — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **minced chicken**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 7Conversion 0Competition 29Returns 100Price range 44Avg price 21Brand share 43Review moat 100Quality gap 67
**Review moat**
**Incredible****6.08**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.78–$23.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$7.73**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-35.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 10K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, minced chicken is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **minced chicken market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$46K–$62K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **34.2%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**14%**
- Master Grocer27% - ZAC Butchery16% - Hego14% - Tasty Food Affair14% - Little Farms8% - Sidecar Handcrafted7% - Open — no brand owns it (4 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -35.9% search growth over the last 90 days.
250150Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/minced-chicken/trend)
## **Top minced chicken products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$0110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Master Grocer Premium Minced Chicken 500 g- Frozen**Master Grocer**$5.38**4.0★17 rev](https://www.amazon.sg/dp/B08L8W2R43) [2**ZAC Butchery Fresh Minced Chicken 250g (Halal) - Chilled**ZAC Butchery**$4.48**4.5★14 rev](https://www.amazon.sg/dp/B074V9QDL3) [3**Hego Minced Chicken 500 g- Frozen**Hego**$4.66**4.0★6 rev](https://www.amazon.sg/dp/B08LFMNPTL) [4**Tasty Food Affair Minced Chicken 500g -Frozen**Tasty Food Affair**$4.62**3.4★5 rev](https://www.amazon.sg/dp/B099FC4HWM) [5**Master Grocer 99% Extra Lean Minced Chicken Breast 500 g- Frozen**Master Grocer**$8.18**4.3★8 rev](https://www.amazon.sg/dp/B08L95R1XM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kee Song Frozen Sakura Chicken Minced 350g**STAYTOP**$4.34**0 rev4mo ago](https://www.amazon.sg/dp/B089YNW9RP) [**Q Protein Chicken Minced -Frozen**Q Protein**$3.78**1 rev10mo ago](https://www.amazon.sg/dp/B0FRSMW8G2) [![[Sold by Weight] Little Farms Chicken - Minced 500-580g (1 pack)](https://m.media-amazon.com/images/I/41nThzS8DaL.jpg)**\[Sold by Weight\] Little Farms Chicken - Minced 500-580g (1 pack)**Little Farms**$23.75**0 rev4y ago](https://www.amazon.sg/dp/B0B5Y3NX76) [**Tasty Food Affair Minced Chicken 500g -Frozen**Tasty Food Affair**$4.62**5 rev5y ago](https://www.amazon.sg/dp/B099FC4HWM) [**Tasty Food Affair Minced Pork 500g -Frozen**Tasty Food Affair**$4.78**5 rev5y ago](https://www.amazon.sg/dp/B099FDV77C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kee Song Frozen Sakura Chicken Minced 350g**STAYTOP**$4.34**0.0★**▲ 600%**](https://www.amazon.sg/dp/B089YNW9RP) [**Tasty Food Affair Minced Pork 500g -Frozen**Tasty Food Affair**$4.78**5.0★**▲ 419%**](https://www.amazon.sg/dp/B099FDV77C) [**Q Protein Chicken Minced -Frozen**Q Protein**$3.78**5.0★**▲ 168%**](https://www.amazon.sg/dp/B0FRSMW8G2) [![[Sold by Weight] Little Farms Chicken - Minced 500-580g (1 pack)](https://m.media-amazon.com/images/I/41nThzS8DaL.jpg)**\[Sold by Weight\] Little Farms Chicken - Minced 500-580g (1 pack)**Little Farms**$23.75**0.0★**▲ 138%**](https://www.amazon.sg/dp/B0B5Y3NX76) [**Hego Minced Chicken 500 g- Frozen**Hego**$4.66**4.0★**▲ 46%**](https://www.amazon.sg/dp/B08LFMNPTL)
**~~View all trending →~~**
## **What buyers say about minced chicken**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Size-Overall**50%
*“Too big for me”*
**Value For Money**13%
*“This was a complete waste of money and very frustrating”*
**Smell**13%
*“it had a very strong unpleasant smell”*
**Storage Temperature**13%
*“The chicken arrived frozen”*
**Stale/Rotten/Spoiled**13%
*“unfortunately the product appeared spoiled”*
## **Common questions**
- **Is minced chicken profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the minced chicken niche?**
- 10 brands and 3 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in minced chicken?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.0%.
- **What does it cost to enter the minced chicken niche?**
- Listings span $3.78–$23.75; the average listing price is $7.73 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.
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