---
title: "Minced Beef — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/minced-beef"
last_updated: "2026-08-06T01:21:53.554Z"
locale: en
meta:
description: "Niche score 43/100 · $7K/yr market · 33K searches/yr · $12.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $7K/yr market · 33K searches/yr · $12.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Minced Beef — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **minced beef**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 6Conversion 22Competition 41Returns 100Price range 63Avg price 57Brand share 43Review moat 99Quality gap 79
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****12.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.18–$33.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.80**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-37.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$7K**
$7K/yr · 33K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, minced beef is a $7K/yr Amazon Singapore market (33K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **minced beef market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$192K–$256K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **22.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**15%**
- Hego32% - Master Grocer25% - The Meat Club8% - The Gourmet's Pack7% - King Island6% - Qmeat6% - Open — no brand owns it (5 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -37.0% search growth over the last 90 days.
800600Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/minced-beef/trend)
## **Top minced beef search terms**
- **minced beef**22K/yr-36.9%19.2% conv. - **beef mince**5K/yr-28.1%19.8% conv. - **ground beef**4K/yr-38.9%13.7% conv. - **mince beef**2K/yr-50.7%20.9% conv. [**All search terms **](https://flapen.com/research/sg/grocery/minced-beef/search-terms)
## **Top minced beef products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$73120%$1K30%$2K40%$3K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Master Grocer Frozen Australia Grassfed Minced Beef 500 g**Master Grocer**$8.12**3.8★77 rev](https://www.amazon.sg/dp/B08L95V8TT) [2**Hego Grass Fed Beef Minced 400 g- Chilled**Hego**$9.34**4.1★21 rev](https://www.amazon.sg/dp/B08LFS6XQJ) [3**Hego Lean Minced Beef 500 g- Frozen**Hego**$6.77**4.8★11 rev](https://www.amazon.sg/dp/B08LFRR6VK) [4**The Gourmets Pack Organic Beef Minced 300g - Chilled**The Gourmet's Pack**$16.18**4.7★7 rev](https://www.amazon.sg/dp/B07C8P5DT3) [5**The Meat Club Beef Lean Mince - Grass Fed | Australia | 300g | Frozen**The Meat Club**$12.80**4.8★6 rev](https://www.amazon.sg/dp/B084B9Q457)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hubers Meat Beef Mince 250G - Frozen**HUBERS**$6.59**0 rev11mo ago](https://www.amazon.sg/dp/B0FMQTF4LD) [**Green Meadows Angus Beef - Mince 400g (1 pack)**Green Meadows**$12.94**2 rev3y ago](https://www.amazon.sg/dp/B0C3QPJGDY) [**BEEF MINCED 300GM BUTCHERS RIDGE**Bucher's Ridge**$4.18**6 rev3y ago](https://www.amazon.sg/dp/B0BH1Z7495) [![[Sold by Weight] Manypeaks Premium Grass-Fed Beef - Minced (Extra Lean) 500-580g (1 pack)](https://m.media-amazon.com/images/I/513xj16tDFL.jpg)**\[Sold by Weight\] Manypeaks Premium Grass-Fed Beef - Minced (Extra Lean) 500-580g (1 pack)**King Island**$33.24**1 rev3y ago](https://www.amazon.sg/dp/B0BDQRLWVK) [![[Sold by Weight] ManyPeaks Premium Grass-Fed Beef - Minced 500-580g (1 pack)](https://m.media-amazon.com/images/I/51jWj3Vy7uL.jpg)**\[Sold by Weight\] ManyPeaks Premium Grass-Fed Beef - Minced 500-580g (1 pack)**King Island**$31.45**1 rev4y ago](https://www.amazon.sg/dp/B0B6BM6B67)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Green Meadows Angus Beef - Mince 400g (1 pack)**Green Meadows**$12.94**5.0★**▲ 102%**](https://www.amazon.sg/dp/B0C3QPJGDY) [**Hego Minced Beef 500 g**Hego**$6.26**3.8★**▲ 95%**](https://www.amazon.sg/dp/B08LFSNQ7F) [![[Sold by Weight] Manypeaks Premium Grass-Fed Beef - Minced (Extra Lean) 500-580g (1 pack)](https://m.media-amazon.com/images/I/513xj16tDFL.jpg)**\[Sold by Weight\] Manypeaks Premium Grass-Fed Beef - Minced (Extra Lean) 500-580g (1 pack)**King Island**$33.24**4.0★**▲ 78%**](https://www.amazon.sg/dp/B0BDQRLWVK) [**The Gourmets Pack Organic Beef Minced 300g - Chilled**The Gourmet's Pack**$16.18**4.7★**▲ 64%**](https://www.amazon.sg/dp/B07C8P5DT3) [**Hego Black Angus Minced Beef 500 g- Chilled**Hego**$12.97**4.4★**▲ 58%**](https://www.amazon.sg/dp/B08LFSW13D)
**~~View all trending →~~**
## **What buyers say about minced beef**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**100%
*“Nice lean minced beef”*
### **What buyers complain about **
**Natural Resource Wastage**50%
*“Waste meat and time”*
**Smell**17%
*“The odor did not seem normal for fresh beef”*
**Quality-Overall**17%
*“I ended up throwing it away because I was concerned about the quality”*
**Comfort-Overall**17%
*“I was not comfortable cooking or eating it”*
## **Common questions**
- **Is minced beef profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the minced beef niche?**
- 11 brands and 4 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in minced beef?**
- Top complaints mined from reviews: Natural Resource Wastage, Smell, Quality-Overall. The return rate is 0.0%.
- **What does it cost to enter the minced beef niche?**
- Listings span $4.18–$33.24; the average listing price is $12.80 (sweet spot $15–$100). The average incumbent carries 12 reviews — the moat a new listing must climb.
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