---
title: "Search terms — milk - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/milk/search-terms"
last_updated: "2026-08-08T08:47:33.570Z"
locale: en
meta:
  description: "Niche score 49/100 · $2K/yr market · 194K searches/yr · $8.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $2K/yr market · 194K searches/yr · $8.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — milk - Flapen"
---

# **milk**

**Skip it**

A small market ($2K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 70Conversion 2Competition 68Returns 100Price range 56Avg price 22Brand share 69Review moat 99Quality gap 18

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****25.31**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+52.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$2.02–$31.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$8.09**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$2K**

$2K/yr · 194K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")

## Search terms