---
title: "Melon — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/melon"
last_updated: "2026-08-08T07:44:55.898Z"
locale: en
meta:
description: "Niche score 31/100 · $2K/yr market · 6K searches/yr · $6.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $2K/yr market · 6K searches/yr · $6.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Melon — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **melon**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 53Competition 0Returns 100Price range 0Avg price 19Brand share 0Review moat 98Quality gap 97
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****42.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$6.83**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$2K**
$2K/yr · 6K searches
**Growth**
**Bad****-50.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.46–$13.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=sg&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon Singapore niche tracking, melon is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **melon market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$10K–$14K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **32.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- amae68% - Sunny Fruit24% - Little Farms8% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -50.5% search growth over the last 90 days.
200150Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/grocery/melon/trend)
## **Top melon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$34040%$68160%$1K80%$1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amae Honeydew Melon - Handpicked 1.4kg**amae**$4.40**3.7★24 rev](https://www.amazon.sg/dp/B06ZZRR9PZ) [2**Sunny Fruit Fresh Rockmelon Sliced - Chilled 200g**Sunny Fruit**$3.46**4.5★18 rev](https://www.amazon.sg/dp/B09J3KC3NC) [3**Little Farms Rock Melon (1 piece)**Little Farms**$13.94**3.3★2 rev](https://www.amazon.sg/dp/B0BHVZCNJ8) [4**Amae Thailand Red Watermelon 1 Count**amae**$5.51**3.9★125 rev](https://www.amazon.sg/dp/B06ZZ6P683)
### **Newest**
by launch date
[**Little Farms Rock Melon (1 piece)**Little Farms**$13.94**2 rev3y ago](https://www.amazon.sg/dp/B0BHVZCNJ8) [**Sunny Fruit Fresh Rockmelon Sliced - Chilled 200g**Sunny Fruit**$3.46**18 rev4y ago](https://www.amazon.sg/dp/B09J3KC3NC) [**Amae Honeydew Melon - Handpicked 1.4kg**amae**$4.40**24 rev6y ago](https://www.amazon.sg/dp/B06ZZRR9PZ) [**Amae Thailand Red Watermelon 1 Count**amae**$5.51**125 rev6y ago](https://www.amazon.sg/dp/B06ZZ6P683)
### **Trending**
90-day click momentum
[**Little Farms Rock Melon (1 piece)**Little Farms**$13.94**3.3★**▲ 131%**](https://www.amazon.sg/dp/B0BHVZCNJ8) [**Amae Honeydew Melon - Handpicked 1.4kg**amae**$4.40**3.7★**▲ 17%**](https://www.amazon.sg/dp/B06ZZRR9PZ) [**Sunny Fruit Fresh Rockmelon Sliced - Chilled 200g**Sunny Fruit**$3.46**4.5★**▼ 29%**](https://www.amazon.sg/dp/B09J3KC3NC) [**Amae Thailand Red Watermelon 1 Count**amae**$5.51**3.9★**▼ 48%**](https://www.amazon.sg/dp/B06ZZ6P683)
## **Common questions**
- **Is melon profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 4 tracked products. 90-day search growth is -50.5%. Flapen's verdict: Skip it (31/100).
- **How competitive is the melon niche?**
- 3 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the melon niche?**
- Listings span $3.46–$13.94; the average listing price is $6.83 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.
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