---
title: "Mayonnaise — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/mayonnaise"
last_updated: "2026-08-08T04:40:59.538Z"
locale: en
meta:
description: "Niche score 34/100 · $7K/yr market · 33K searches/yr · $6.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $7K/yr market · 33K searches/yr · $6.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mayonnaise — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **mayonnaise**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 8Conversion 45Competition 40Returns 100Price range 3Avg price 17Brand share 2Review moat 90Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****206.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$6.04**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-33.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$2.48–$15.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$7K**
$7K/yr · 33K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, mayonnaise is a $7K/yr Amazon Singapore market (33K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mayonnaise market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **4%**
- **Out of stock**
- **19.0%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 95%
**Open market**
**0%**
- Kewpie52% - Heinz28% - Best Foods11% - Lady's Choice7% - Hellmann's1% - Birch & Waite1%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -33.2% search growth over the last 90 days.
700500Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/mayonnaise/trend)
## **Top mayonnaise search terms**
- **mayonnaise**19K/yr-38.1%17.0% conv. - **kewpie**7K/yr-15.4%8.9% conv. - **salad dressing**4K/yr-41.2%8.6% conv. - **mayo**3K/yr-27.8%16.6% conv. [**All search terms **](https://flapen.com/research/sg/grocery/mayonnaise/search-terms)
## **Top mayonnaise products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$35210%$70415%$1K20%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Heinz Mayonnaise Topdown 395g**Heinz**$6.22**4.7★391 rev](https://www.amazon.sg/dp/B01H5DD7U4) [2**Kewpie Japanese Style Mayonnaise 310 ml**Kewpie**$4.70**4.5★240 rev](https://www.amazon.sg/dp/B07NF7XT4Y) [3**Kewpie Mayonnaise 350g**Kewpie**$6.70**4.2★302 rev](https://www.amazon.sg/dp/B00Z5Y44P8) [4**Heinz Mayonnaise Topdown 215g**Heinz**$4.13**4.4★289 rev](https://www.amazon.sg/dp/B01H5DCWS2) [5**Best Foods Real Mayonnaise 430 ml**Best Foods**$4.82**4.8★17 rev](https://www.amazon.sg/dp/B08F99NBXT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kewpie Japanese Yuzu Shoyu Dressing 210ml**Kewpie**$4.64**1 rev10mo ago](https://www.amazon.sg/dp/B09BD7YS1W) [**Kewpie Japanese Spicy Roasted Sesame Dressing 210ml**Kewpie**$5.40**2 rev10mo ago](https://www.amazon.sg/dp/B07TP8J1QP) [**Kewpie Balsamic Dressing 210ml**Kewpie**$5.62**0 rev10mo ago](https://www.amazon.sg/dp/B09BD69B62) [**Kewpie Cheddar Cheese Mayo 90g**Kewpie**$3.44**1 rev11mo ago](https://www.amazon.sg/dp/B0FMDN4XKC) [**Kewpie Mayonnaise 350g**Kewpie**$6.70**302 rev1y ago](https://www.amazon.sg/dp/B00Z5Y44P8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ladys Choice Real Mayonnaise Squeeze 280 ml**Lady's Choice**$3.86**5.0★**▲ 439%**](https://www.amazon.sg/dp/B08F8QY2FP) [**Kewpie Mayonnaise 350g**Kewpie**$6.70**4.2★**▲ 135%**](https://www.amazon.sg/dp/B00Z5Y44P8) [**Kewpie Half Mayonnaise 400 g**Kewpie**$7.08**4.4★**▲ 135%**](https://www.amazon.sg/dp/B007XT4FIO) [**Kewpie Japanese Spicy Roasted Sesame Dressing 210ml**Kewpie**$5.40**5.0★**▲ 61%**](https://www.amazon.sg/dp/B07TP8J1QP) [**Hellmanns Mayonnaise Real 15 oz**Hellmann's**$11.91**4.6★**▲ 55%**](https://www.amazon.sg/dp/B000UUNWFU)
**~~View all trending →~~**
## **Common questions**
- **Is mayonnaise profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (34/100).
- **How competitive is the mayonnaise niche?**
- 6 brands and 6 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- **What does it cost to enter the mayonnaise niche?**
- Listings span $2.48–$15.42; the average listing price is $6.04 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.
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