---
title: "Matcha — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/matcha"
last_updated: "2026-08-08T04:35:12.996Z"
locale: en
meta:
description: "Niche score 53/100 · $6K/yr market · 25K searches/yr · $30.87 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $6K/yr market · 25K searches/yr · $30.87 avg price. A small market ($6K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Matcha — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **matcha**
**Worth a look**
Shows low returns (0.0%), but a small market ($6K/yr) keeps it on the watch list.
Market size 1Growth 62Conversion 9Competition 59Returns 100Price range 84Avg price 95Brand share 52Review moat 37Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.87**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.73–$79.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+39.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,771.2**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$6K**
$6K/yr · 25K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, matcha is a $6K/yr Amazon Singapore market (25K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matcha market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$31K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **40%**
- **Out of stock**
- **23.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**20%**
- YEDOENSIS33% - 丸久小山園15% - Otsuka Green Tea Co11% - Heapwell Superfoods8% - Kagura7% - ITO EN6%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +39.6% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/matcha/trend)
## **Top matcha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2268%$45212%$67816%$9041101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YEDOENSIS Premium Matcha - Organic Japanese Green Tea Matcha Powder JAS Certified Organic Vegan Gluten-Free (100g)**YEDOENSIS**$30.01**4.2★108 rev](https://www.amazon.sg/dp/B0D7LCZ8TS) [2**YEDOENSIS Ceremonial Uji Matcha - Japanese Green Tea Ceremonial Uji Matcha Powder Vegan Gluten-Free (40g)**YEDOENSIS**$26.54**4.5★87 rev](https://www.amazon.sg/dp/B0FCCC94GF) [3**Marukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)**丸久小山園**$37.34**0.0★0 rev](https://www.amazon.sg/dp/B0FV2PQN97) [4**Heapwell Superfoods Japanese Matcha Green Tea Powder 50g (50 Serving) | Premium Grade | Sourced from Shizuoka Japan**Heapwell Superfoods**$17.97**4.2★7,622 rev](https://www.amazon.sg/dp/B06XTYYYJ8) [5**YEDOENSIS Pure Ceremonial Matcha Somei-Yoshino - Organic Japanese Green Tea Ceremonial Matcha Powder JAS Certified Organic Vegan Gluten-Free (40g)**YEDOENSIS**$28.37**4.2★136 rev](https://www.amazon.sg/dp/B0DK41SGCD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Asayu Japan Fuji Matcha Powder Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Sticks 20x1.5g)**Asayu Japan**$30.27**5 rev8mo ago](https://www.amazon.sg/dp/B0FDG5TVWZ) [**Marukyu Koyamaen Wakatake Matcha 100g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)**丸久小山園**$56.08**0 rev9mo ago](https://www.amazon.sg/dp/B0FV6LP9ZG) [**Marukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)**丸久小山園**$37.34**0 rev9mo ago](https://www.amazon.sg/dp/B0FV2PQN97) [**Marukyu Koyamaen Isuzu 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)**丸久小山園**$45.81**0 rev9mo ago](https://www.amazon.sg/dp/B0FTYNC87H) [**Asayu Japan Matcha Powder - Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Pouch 100g)**Asayu Japan**$48.60**17 rev10mo ago](https://www.amazon.sg/dp/B0FDG799Y8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marukyu Koyamaen Aoarashi Matcha 40g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)**丸久小山園**$37.34**0.0★**▲ 273%**](https://www.amazon.sg/dp/B0FV2PQN97) [**Asayu Japan Matcha Powder - Premium Ceremonial Grade Green Tea Mt. Fuji Source Made in Japan (Pouch 100g)**Asayu Japan**$48.60**3.4★**▲ 229%**](https://www.amazon.sg/dp/B0FDG799Y8) [**YEDOENSIS Ceremonial Uji Matcha - Japanese Green Tea Ceremonial Uji Matcha Powder Vegan Gluten-Free (40g)**YEDOENSIS**$26.54**4.5★**▲ 225%**](https://www.amazon.sg/dp/B0FCCC94GF) [**Marukyu Koyamaen Wakatake Matcha 100g | Ceremonial Grade Matcha Powder from Kyoto Japan (Uji tea)**丸久小山園**$56.08**0.0★**▲ 143%**](https://www.amazon.sg/dp/B0FV6LP9ZG) [**YEDOENSIS Premium Matcha - Organic Japanese Green Tea Matcha Powder JAS Certified Organic Vegan Gluten-Free (100g)**YEDOENSIS**$30.01**4.2★**▲ 120%**](https://www.amazon.sg/dp/B0D7LCZ8TS)
**~~View all trending →~~**
## **What buyers say about matcha**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Quality-Overall**50%
*“Quality going worse and worse”*
**Color**50%
*“It is yellowish green”*
## **Common questions**
- **Is matcha profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +39.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the matcha niche?**
- 16 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in matcha?**
- Top complaints mined from reviews: Quality-Overall, Color. The return rate is 0.0%.
- **What does it cost to enter the matcha niche?**
- Listings span $4.73–$79.68; the average listing price is $30.87 (sweet spot $15–$100). The average incumbent carries 2,771 reviews — the moat a new listing must climb.
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