---
title: "Manuka Honey — $8K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/manuka-honey"
last_updated: "2026-08-06T04:48:00.850Z"
locale: en
meta:
description: "Niche score 41/100 · $8K/yr market · 10K searches/yr · $49.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $8K/yr market · 10K searches/yr · $49.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Manuka Honey — $8K/yr Amazon SG Niche (2026) - Flapen"
---
# **manuka honey**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 25Conversion 20Competition 51Returns 100Price range 88Avg price 94Brand share 33Review moat 45Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$49.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$18.72–$107.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,034.22**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$8K**
$8K/yr · 10K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, manuka honey is a $8K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **manuka honey market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$37K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **61%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**10%**
- New Zealand Honey Co46% - Wild Cape12% - Wedderspoon10% - Nature's Nutrition9% - Manuka South8% - New Moon5% - Open — no brand owns it (3 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +0.0% search growth over the last 90 days.
350250Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/manuka-honey/trend)
## **Top manuka honey search terms**
- **manuka honey**8K/yr-0.9%3.1% conv. - **manuka**968/yr+11.5%1.9% conv. - **manuka honey umf 10**417/yr-11.5%1.2% conv. - **manuka honey umf 15+**205/yr+4.5%2.2% conv. [**All search terms **](https://flapen.com/research/sg/grocery/manuka-honey/search-terms)
## **Top manuka honey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3068%$61112%$91716%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g**New Zealand Honey Co**$32.80**4.0★1 rev](https://www.amazon.sg/dp/B0C5GXX8CS) [2**WildCape UMF 10+ Manuka Honey 500g**Wild Cape**$38.27**4.7★99 rev](https://www.amazon.sg/dp/B0179WW4IM) [3**Natures Nutrition Raw Multifloral Manuka Honey MGO 100+ 500g**Nature's Nutrition**$19.95**4.5★2 rev](https://www.amazon.sg/dp/B082Q15VWX) [4**New Zealand Honey Co. Raw Manuka Honey UMF 20+ | MGO 829+ 250g**New Zealand Honey Co**$53.76**5.0★1 rev](https://www.amazon.sg/dp/B0C5GTFSBY) [5**New Zealand Honey Co. Raw Manuka Honey UMF 10+ | MGO 263+ 250g**New Zealand Honey Co**$18.72**4.5★2 rev](https://www.amazon.sg/dp/B0C5GK6V71)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Moon Premium Wild Manuka Honey MGO263+ 500g**New Moon**$33.14**1 rev1y ago](https://www.amazon.sg/dp/B0F13TYNP9) [**Woodlands Honey Organic Raw Manuka Honey 450+ MGO 250g**Woodlands Honey**$43.75**0 rev1y ago](https://www.amazon.sg/dp/B0DK275X2K) [**New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g**New Zealand Honey Co**$32.80**1 rev3y ago](https://www.amazon.sg/dp/B0C5GXX8CS) [**New Zealand Honey Co. Raw Manuka Honey UMF 20+ | MGO 829+ 250g**New Zealand Honey Co**$53.76**1 rev3y ago](https://www.amazon.sg/dp/B0C5GTFSBY) [**New Zealand Honey Co. Raw Manuka Honey UMF 24+ | MGO 1122+ 125g**New Zealand Honey Co**$50.91**0 rev3y ago](https://www.amazon.sg/dp/B0C5GVC1ZN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Zealand Honey Co. Raw Manuka Honey UMF 24+ | MGO 1122+ 125g**New Zealand Honey Co**$50.91**0.0★**▲ 295%**](https://www.amazon.sg/dp/B0C5GVC1ZN) [**New Zealand Honey Co. Raw Manuka Honey UMF 15+ | MGO 514+ 250g**New Zealand Honey Co**$32.80**4.0★**▲ 225%**](https://www.amazon.sg/dp/B0C5GXX8CS) [**New Zealand Honey Co. Raw Manuka Honey UMF 24+ | MGO 1122+ 250g**New Zealand Honey Co**$97.18**0.0★**▲ 206%**](https://www.amazon.sg/dp/B0C5GX779J) [**New Zealand Honey Co. Raw Manuka Honey UMF 20+ | MGO 829+ 250g**New Zealand Honey Co**$53.76**5.0★**▲ 200%**](https://www.amazon.sg/dp/B0C5GTFSBY) [**New Zealand Honey Co. Raw Manuka Honey UMF 10+ | MGO 263+ 250g**New Zealand Honey Co**$18.72**4.5★**▲ 170%**](https://www.amazon.sg/dp/B0C5GK6V71)
**~~View all trending →~~**
## **What buyers say about manuka honey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Locally Manufactured**100%
*“support our local brand :-”*
## **Common questions**
- **Is manuka honey profitable to sell on Amazon Singapore?**
- The niche generates $8K/yr across 18 tracked products. 90-day search growth is +0.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the manuka honey niche?**
- 9 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- **What does it cost to enter the manuka honey niche?**
- Listings span $18.72–$107.45; the average listing price is $49.10 (sweet spot $15–$100). The average incumbent carries 2,034 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 44 [**bird nest**](https://flapen.com/research/sg/grocery/bird-nest)$3K/yr+8.0%**Skip it**- 45 [**fruits**](https://flapen.com/research/sg/grocery/fruits)$167K/yr-25.0%**Skip it**- 45 [**japanese rice**](https://flapen.com/research/sg/grocery/japanese-rice)$0/yr-15.6%**Skip it**- 45 [**organic chicken**](https://flapen.com/research/sg/grocery/organic-chicken)$9K/yr-18.9%**Skip it**- 46 [**wild salmon**](https://flapen.com/research/sg/grocery/wild-salmon)$2K/yr+29.8%**Skip it**- 46 [**crackers**](https://flapen.com/research/sg/grocery/crackers)$10K/yr-42.5%**Skip it**[**All Grocery niches **](https://flapen.com/research/sg/grocery)