---
title: "Mac and Cheese — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/mac-and-cheese"
last_updated: "2026-08-08T06:02:39.497Z"
locale: en
meta:
description: "Niche score 29/100 · $3K/yr market · 5K searches/yr · $28.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $3K/yr market · 5K searches/yr · $28.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mac and Cheese — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **mac and cheese**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 31Conversion 31Competition 5Returns 100Price range 69Avg price 95Brand share 0Review moat 25Quality gap 14
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.79–$126.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,851.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$3K**
$3K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, mac and cheese is a $3K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mac and cheese market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$22K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **0%**
- **Out of stock**
- **17.5%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Kraft Mac & Cheese84% - Tradition10% - Goodles7%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +5.1% search growth over the last 90 days.
200150Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/mac-and-cheese/trend)
## **Top mac and cheese search terms**
- **mac and cheese**3K/yr+0.2%3.0% conv. - **kraft mac and cheese**1K/yr+13.3%5.9% conv. - **kraft**524/yr+8.9%1.8% conv. [**All search terms **](https://flapen.com/research/sg/grocery/mac-and-cheese/search-terms)
## **Top mac and cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$48730%$97345%$1K60%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kraft Spirals Original Mac & Cheese Macaroni and Cheese Dinner 5.5 oz Box**Kraft Mac & Cheese**$2.79**4.7★4,183 rev](https://www.amazon.sg/dp/B000SQQV2C) [2**Kraft Original Mac & Cheese Macaroni and Cheese Dinner 11 oz Box**Kraft Mac & Cheese**$4.34**4.8★148 rev](https://www.amazon.sg/dp/B0DSJRF8WD) [3**Tradition Shredded USA Mac & Cheese**Tradition**$5.75**5.0★1 rev](https://www.amazon.sg/dp/B0D9N35KTY) [4**Kraft Original Flavor Macaroni and Cheese Dinner (7.25 oz Boxes (Pack of 35))**Kraft Mac & Cheese**$126.50**4.7★20,337 rev](https://www.amazon.sg/dp/B00NGJSCMK) [5![Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients [Cheddy Mac 6 oz. 1 Pack]](https://m.media-amazon.com/images/I/419fgWisC+L.jpg)**Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients \[Cheddy Mac 6 oz. 1 Pack\]**Goodles**$7.88**4.7★1,020 rev](https://www.amazon.sg/dp/B09RV1BBQV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kraft Original Mac & Cheese Macaroni and Cheese Dinner 11 oz Box**Kraft Mac & Cheese**$4.34**148 rev1y ago](https://www.amazon.sg/dp/B0DSJRF8WD) [**Tradition Shredded USA Mac & Cheese**Tradition**$5.75**1 rev2y ago](https://www.amazon.sg/dp/B0D9N35KTY) [![Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients [Cheddy Mac 6 oz. 1 Pack]](https://m.media-amazon.com/images/I/419fgWisC+L.jpg)**Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients \[Cheddy Mac 6 oz. 1 Pack\]**Goodles**$7.88**1,020 rev4y ago](https://www.amazon.sg/dp/B09RV1BBQV) [**Kraft Original Flavor Macaroni and Cheese Dinner (7.25 oz Boxes (Pack of 35))**Kraft Mac & Cheese**$126.50**20,337 rev16y ago](https://www.amazon.sg/dp/B00NGJSCMK) [**Kraft Deluxe Original Macaroni & Cheese Dinner 14 oz Box**Kraft Mac & Cheese**$26.05**3,419 rev18y ago](https://www.amazon.sg/dp/B0014CTU6S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kraft Deluxe Original Macaroni & Cheese Dinner 14 oz Box**Kraft Mac & Cheese**$26.05**4.7★**▲ 58%**](https://www.amazon.sg/dp/B0014CTU6S) [**Kraft Spirals Original Mac & Cheese Macaroni and Cheese Dinner 5.5 oz Box**Kraft Mac & Cheese**$2.79**4.7★**▲ 49%**](https://www.amazon.sg/dp/B000SQQV2C) [![Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients [Cheddy Mac 6 oz. 1 Pack]](https://m.media-amazon.com/images/I/419fgWisC+L.jpg)**Goodles Cheddy Mac Creamy Cheddar and Macaroni Pasta - Nutrient Packed with Real Cheese Fiber Protein Prebiotics Plants & Vegetables | Non-GMO Organic Ingredients \[Cheddy Mac 6 oz. 1 Pack\]**Goodles**$7.88**4.7★**▲ 14%**](https://www.amazon.sg/dp/B09RV1BBQV) [**Kraft Original Flavor Macaroni and Cheese Dinner (7.25 oz Boxes (Pack of 35))**Kraft Mac & Cheese**$126.50**4.7★**▼ 21%**](https://www.amazon.sg/dp/B00NGJSCMK) [**Tradition Shredded USA Mac & Cheese**Tradition**$5.75**5.0★**▼ 31%**](https://www.amazon.sg/dp/B0D9N35KTY)
**~~View all trending →~~**
## **Common questions**
- **Is mac and cheese profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 6 tracked products. 90-day search growth is +5.1%. Flapen's verdict: Skip it (29/100).
- **How competitive is the mac and cheese niche?**
- 3 brands and 10 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the mac and cheese niche?**
- Listings span $2.79–$126.50; the average listing price is $28.88 (sweet spot $15–$100). The average incumbent carries 4,851 reviews — the moat a new listing must climb.
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