[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-grocery-lucky-charms":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":156,"baselines":189,"demand":193,"seasonality":317,"brandShare":318,"products":322,"feedback":317,"searchTerms":363,"related":383,"lastUpdated":146},"6358a1b1-ede3-4afb-8702-401cac072276","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":19,"label":20,"slug":21,"href":22},{"marketSize":131,"searchVolume":132,"growth360":133,"growth90":134,"searchConversion":135,"top5ClickShare":121,"top5BrandShare":121,"avgRating":136,"avgReviewCount":137,"avgPrice":138,"priceMin":139,"priceMax":140,"productCount":141,"unitsSoldMax":142,"sponsoredPct":122,"returnRate":122,"successfulLaunches360":122,"newProducts360":122,"amazonNicheId":124,"title":143,"slug":144,"href":145,"leafCategoryName":20,"scrapedAt":146,"brandCount":121,"brandCountYearAgo":121,"sellerCount":147,"signals":148,"avgBsr":149,"pageQuality":122,"unitsSoldMin":150,"unitsSoldAvgMin":122,"unitsSoldAvgMax":151,"revenueMin":152,"revenueMax":153,"avgBrandAgeMonths":154,"avgSellerAgeDays":122,"top20ClickShare":121,"top20BrandShare":121,"primePct":121,"oosRate":155},2912,3615,0.5779,0.1641,0.075,4.73,9936,10.74,5.65,13.84,4,500,"lucky charms","lucky-charms","\u002Fresearch\u002Fsg\u002Fgrocery\u002Flucky-charms","2026-07-24T04:15:50.347231+00:00",3,[],13,250,100,2685,5370,74,0.1429,{"score":157,"verdict":158,"components":159},29,"skip",[160,164,166,170,172,174,177,182,184,187],{"key":161,"score":121,"weight":162,"raw":163},"marketSize",0.15,2911.88,{"key":165,"score":65,"weight":162,"raw":134},"growth",{"key":167,"score":168,"weight":169,"raw":135},"conversion",77,0.1,{"key":171,"score":122,"weight":162,"raw":121},"competition",{"key":173,"score":122,"weight":169,"raw":121},"brandShare",{"key":175,"score":176,"weight":169,"raw":136},"qualityGap",17,{"key":178,"score":179,"weight":180,"raw":181},"reviewMoat",22,0.05,9936.25,{"key":183,"score":151,"weight":169,"raw":122},"returns",{"key":185,"score":186,"weight":180,"raw":138},"avgPrice",40,{"key":188,"score":122,"weight":180,"raw":122},"priceRange",{"avgRating":190,"medianPrice":191,"medianReturnRate":122,"nichesTracked":192},4.47,30,1590,{"points":194,"droppedPartialWeek":316},[195,198,201,204,206,209,211,214,217,220,223,226,229,232,235,237,240,243,246,248,251,254,257,259,261,263,265,267,270,273,276,278,280,282,285,288,290,292,294,297,299,302,304,306,309,311,314],{"week":196,"volume":197},"2025-08-31",66,{"week":199,"volume":200},"2025-09-07",81,{"week":202,"volume":203},"2025-09-14",123,{"week":205,"volume":200},"2025-09-21",{"week":207,"volume":208},"2025-09-28",83,{"week":210,"volume":208},"2025-10-05",{"week":212,"volume":213},"2025-10-12",137,{"week":215,"volume":216},"2025-10-19",70,{"week":218,"volume":219},"2025-10-26",69,{"week":221,"volume":222},"2025-11-02",47,{"week":224,"volume":225},"2025-11-09",56,{"week":227,"volume":228},"2025-11-16",68,{"week":230,"volume":231},"2025-11-23",165,{"week":233,"volume":234},"2025-11-30",93,{"week":236,"volume":216},"2025-12-07",{"week":238,"volume":239},"2025-12-14",37,{"week":241,"volume":242},"2025-12-21",63,{"week":244,"volume":245},"2025-12-28",45,{"week":247,"volume":245},"2026-01-04",{"week":249,"volume":250},"2026-01-11",50,{"week":252,"volume":253},"2026-01-18",55,{"week":255,"volume":256},"2026-01-25",49,{"week":258,"volume":245},"2026-02-01",{"week":260,"volume":65},"2026-02-08",{"week":262,"volume":250},"2026-02-15",{"week":264,"volume":253},"2026-02-22",{"week":266,"volume":250},"2026-03-01",{"week":268,"volume":269},"2026-03-08",44,{"week":271,"volume":272},"2026-03-15",75,{"week":274,"volume":275},"2026-03-22",78,{"week":277,"volume":250},"2026-03-29",{"week":279,"volume":272},"2026-04-05",{"week":281,"volume":245},"2026-04-12",{"week":283,"volume":284},"2026-04-19",51,{"week":286,"volume":287},"2026-04-26",58,{"week":289,"volume":72},"2026-05-03",{"week":291,"volume":253},"2026-05-10",{"week":293,"volume":287},"2026-05-17",{"week":295,"volume":296},"2026-05-24",72,{"week":298,"volume":222},"2026-05-31",{"week":300,"volume":301},"2026-06-07",60,{"week":303,"volume":58},"2026-06-14",{"week":305,"volume":65},"2026-06-21",{"week":307,"volume":308},"2026-06-28",166,{"week":310,"volume":301},"2026-07-05",{"week":312,"volume":313},"2026-07-12",61,{"week":315,"volume":186},"2026-07-19",false,null,{"top":319,"otherBrandCount":122,"otherClickShare":122},[320],{"brand":321,"clickShare":121},"Lucky Charms",[323,333,344,354],{"asin":324,"title":325,"brand":321,"imageUrl":326,"price":139,"rating":327,"reviews":328,"clickShare90":329,"clickShare360":330,"launchDate":331,"amazonUrl":332},"B07CX6LN8F","General Mills Lucky Charms Breakfast Cereal 10.5oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51rorjquqNL.jpg",4.7,7937,0.4768,0.4819,"2018-07-21","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07CX6LN8F",{"asin":334,"title":335,"brand":321,"imageUrl":336,"price":337,"rating":338,"reviews":339,"clickShare90":340,"clickShare360":341,"launchDate":342,"amazonUrl":343},"B07CMGL95S","Lucky Charms Gluten Free 26.1 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ZUdkdS9wL.jpg",12.82,4.8,14413,0.2781,0.2521,"2018-07-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07CMGL95S",{"asin":345,"title":346,"brand":321,"imageUrl":347,"price":140,"rating":348,"reviews":349,"clickShare90":350,"clickShare360":351,"launchDate":352,"amazonUrl":353},"B07K77BW8S","Lucky Charms Marshmallow Value Pack St. Patricks Day Cereal Treat Bars","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51gzWjoi-RL.jpg",4.6,2982,0.1656,0.163,"2018-12-31","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07K77BW8S",{"asin":355,"title":356,"brand":321,"imageUrl":357,"price":358,"rating":338,"reviews":339,"clickShare90":359,"clickShare360":360,"launchDate":361,"amazonUrl":362},"B08X6RS5R1","Lucky Charms Gluten Free Cereal with Marshmallows Kids Breakfast Cereal Made with Whole Grain Family Size 18.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Jvbibk2+L.jpg",10.65,0.0795,0.1031,"2021-05-31","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08X6RS5R1",[364,368,373,378],{"term":143,"volume":365,"growthQoq":366,"conversionRate":367},2717,0.173,0.028,{"term":369,"volume":370,"growthQoq":371,"conversionRate":372},"lucky charm",351,0.6522,0.0263,{"term":374,"volume":375,"growthQoq":376,"conversionRate":377},"lucky charms cereal",367,-0.35,0.0513,{"term":379,"volume":380,"growthQoq":381,"conversionRate":382},"lucky charms marshmallows",180,0.2759,0.027,[384,389,394,398,403,408],{"title":385,"href":386,"score":269,"verdict":158,"marketSize":387,"growth90":388},"bird nest","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fbird-nest",3193.4,0.0799,{"title":390,"href":391,"score":245,"verdict":158,"marketSize":392,"growth90":393},"fruits","\u002Fresearch\u002Fsg\u002Fgrocery\u002Ffruits",167245.71,-0.2501,{"title":395,"href":396,"score":245,"verdict":158,"marketSize":122,"growth90":397},"japanese rice","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fjapanese-rice",-0.1564,{"title":399,"href":400,"score":245,"verdict":158,"marketSize":401,"growth90":402},"organic chicken","\u002Fresearch\u002Fsg\u002Fgrocery\u002Forganic-chicken",9305.09,-0.1892,{"title":404,"href":405,"score":65,"verdict":158,"marketSize":406,"growth90":407},"wild salmon","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fwild-salmon",2384.72,0.2979,{"title":409,"href":410,"score":65,"verdict":158,"marketSize":411,"growth90":412},"crackers","\u002Fresearch\u002Fsg\u002Fgrocery\u002Fcrackers",10415.13,-0.4252]