---
title: "Lettuce — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/lettuce"
last_updated: "2026-08-08T10:11:48.681Z"
locale: en
meta:
description: "Niche score 33/100 · $5K/yr market · 25K searches/yr · $3.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $5K/yr market · 25K searches/yr · $3.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lettuce — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **lettuce**
**Skip it**
Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Market size 1Growth 0Conversion 67Competition 20Returns 100Price range 0Avg price 9Brand share 15Review moat 99Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****12.83**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$3.14**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$5K**
$5K/yr · 25K searches
**Growth**
**Bad****-50.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$1.41–$4.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, lettuce is a $5K/yr Amazon Singapore market (25K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lettuce market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$31K–$39K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**2**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- Amae27% - Thygrace21% - Fresh Produce (Brands May Vary)18% - Zenxin Organic15% - Crunchy Fresh13% - Givvo4% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -50.6% search growth over the last 90 days.
600400Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/lettuce/trend)
## **Top lettuce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$47320%$94730%$1K40%$2K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amae Iceberg Lettuce - Handpicked 400g -Chilled**Amae**$1.41**4.5★43 rev](https://www.amazon.sg/dp/B071CPSHQ4) [2**Thygrace Romaine Lettuce 330g**Thygrace**$2.68**4.4★8 rev](https://www.amazon.sg/dp/B07JJ1BJBM) [3**Crunchy Fresh Romaine Lettuce 200g**Crunchy Fresh**$2.85**4.4★16 rev](https://www.amazon.sg/dp/B07JWB3NXN) [4**ZENXIN Organic Mini Cos Lettuce 160g**Zenxin Organic**$3.70**4.3★19 rev](https://www.amazon.sg/dp/B07DLQY8YF) [5**Fresh Produce Butterhead Lettuce 200g**Fresh Produce (Brands May Vary)**$2.52**4.1★21 rev](https://www.amazon.sg/dp/B07JP46SPP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Kind Grower Kinship Jazz Pesticide Free Crystal Lettuce 150g**The Kind Grower**$4.43**1 rev3y ago](https://www.amazon.sg/dp/B0BTH7Q79V) [**Zenxin Organic Cos Lettuce 200g**Zenxin Organic**$3.08**4 rev3y ago](https://www.amazon.sg/dp/B0B8N5KVDC) [**Givvo pesticide-free crispy lettuce - Handpicked 200g -Chilled Green**Givvo**$3.70**2 rev4y ago](https://www.amazon.sg/dp/B09N34Y8NP) [**Givvo pesticide-free mixed lettuce - Handpicked 200g Green**Givvo**$3.56**5 rev4y ago](https://www.amazon.sg/dp/B09N35DDP7) [**ZENXIN Organic Mini Cos Lettuce 160g**Zenxin Organic**$3.70**19 rev5y ago](https://www.amazon.sg/dp/B07DLQY8YF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fresh Produce Romaine Lettuce 1 Count**Fresh Produce (Brands May Vary)**$3.56**5.0★**▲ 204%**](https://www.amazon.sg/dp/B07JP6VDRM) [**Thygrace Romaine Lettuce 330g**Thygrace**$2.68**4.4★**▲ 34%**](https://www.amazon.sg/dp/B07JJ1BJBM) [**Thygrace Butterhead Lettuce 300g**Thygrace**$4.50**4.2★**▲ 23%**](https://www.amazon.sg/dp/B07JGT89BG) [**Fresh Produce Iceberg Lettuce 400g**Fresh Produce (Brands May Vary)**$1.67**3.8★**▲ 17%**](https://www.amazon.sg/dp/B07JNS8RN7) [**Givvo pesticide-free mixed lettuce - Handpicked 200g Green**Givvo**$3.56**4.0★**▲ 16%**](https://www.amazon.sg/dp/B09N35DDP7)
**~~View all trending →~~**
## **Common questions**
- **Is lettuce profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 12 tracked products. 90-day search growth is -50.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the lettuce niche?**
- 7 brands and 2 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 94% of demand.
- **What does it cost to enter the lettuce niche?**
- Listings span $1.41–$4.50; the average listing price is $3.14 (sweet spot $15–$100). The average incumbent carries 13 reviews — the moat a new listing must climb.
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