---
title: "Lentils — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/lentils"
last_updated: "2026-08-08T06:52:33.027Z"
locale: en
meta:
description: "Niche score 27/100 · $0/yr market · 7K searches/yr · $5.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $0/yr market · 7K searches/yr · $5.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lentils — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **lentils**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 4Conversion 0Competition 27Returns 100Price range 13Avg price 16Brand share 33Review moat 99Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****24.55**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.62**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$1.87–$17.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-41.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 7K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, lentils is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 27/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lentils market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$11K–$14K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **9%**
- **Out of stock**
- **28.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**8%**
- Shahi21% - Simply Natural21% - Daucy20% - Malika16% - Cirio7% - Biona6% - Open — no brand owns it (2 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -41.6% search growth over the last 90 days.
200150Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/lentils/trend)
## **Top lentils search terms**
- **lentils**5K/yr-37.9%13.1% conv. - **lentil**1K/yr-53.0%8.8% conv. - **organic lentils**145/yr-57.9%12.5% conv. [**All search terms **](https://flapen.com/research/sg/grocery/lentils/search-terms)
## **Top lentils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simply Natural Organic Green Lentils Turkey 500g**Simply Natural**$5.07**5.0★2 rev](https://www.amazon.sg/dp/B087GQX67Y) [2**Daucy Lentils 400g**Daucy**$2.12**4.7★8 rev](https://www.amazon.sg/dp/B075S5R7D9) [3**Shahi Golden Masoor Dhal Split (Red Lentils) 1kg**Shahi**$3.36**4.4★3 rev](https://www.amazon.sg/dp/B09J55VHFV) [4**Shahi Golden Masoor Dhal Split (Red Lentils) 500g**Shahi**$1.87**3.7★2 rev](https://www.amazon.sg/dp/B09JGRP3ZM) [5**Cirio Lentils 410g**Cirio**$3.23**5.0★3 rev](https://www.amazon.sg/dp/B00AN53OPU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Honest to Goodness Organic Red Split Lentils 500 g**Honest to Goodness**$14.57**6 rev2y ago](https://www.amazon.sg/dp/B07GZSKMS7) [**Raw Materials Lentils - French Green 500g (1 pack)**Raw Materials**$17.01**0 rev4y ago](https://www.amazon.sg/dp/B07V5GDGBX) [**Shahi Golden Masoor Dhal Split (Red Lentils) 1kg**Shahi**$3.36**3 rev4y ago](https://www.amazon.sg/dp/B09J55VHFV) [**Shahi Golden Masoor Dhal Split (Red Lentils) 500g**Shahi**$1.87**2 rev4y ago](https://www.amazon.sg/dp/B09JGRP3ZM) [**Simply Natural Organic Green Lentils Turkey 500g**Simply Natural**$5.07**2 rev6y ago](https://www.amazon.sg/dp/B087GQX67Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Raw Materials Lentils - French Green 500g (1 pack)**Raw Materials**$17.01**0.0★**▲ 270%**](https://www.amazon.sg/dp/B07V5GDGBX) [**Honest to Goodness Organic Red Split Lentils 500 g**Honest to Goodness**$14.57**5.0★**▲ 224%**](https://www.amazon.sg/dp/B07GZSKMS7) [**Malika Chana Dhal 1kg**Malika**$3.22**4.6★**▲ 174%**](https://www.amazon.sg/dp/B07FN5S75H) [**Biona Organic Lentils Green Large 400 g**Biona**$4.29**4.7★**▲ 151%**](https://www.amazon.sg/dp/B0013G34QM) [**Malika Masoor Dhal 1kg**Malika**$3.71**4.4★**▲ 54%**](https://www.amazon.sg/dp/B07FNB2Z6F)
**~~View all trending →~~**
## **Common questions**
- **Is lentils profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 11 tracked products. 90-day search growth is -41.6%. Flapen's verdict: Skip it (27/100).
- **How competitive is the lentils niche?**
- 8 brands and 4 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.
- **What does it cost to enter the lentils niche?**
- Listings span $1.87–$17.01; the average listing price is $5.62 (sweet spot $15–$100). The average incumbent carries 25 reviews — the moat a new listing must climb.
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