---
title: "Lamb — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/grocery/lamb"
last_updated: "2026-08-06T04:40:43.462Z"
locale: en
meta:
description: "Niche score 40/100 · $5K/yr market · 15K searches/yr · $19.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $5K/yr market · 15K searches/yr · $19.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lamb — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **lamb**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 10Conversion 22Competition 46Returns 100Price range 80Avg price 87Brand share 0Review moat 100Quality gap 60
**Review moat**
**Incredible****5.84**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.48–$55.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-30.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$5K**
$5K/yr · 15K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, lamb is a $5K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lamb market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$50K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#0**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **30.2%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- Hego69% - Master Grocer16% - Roaring Forties9% - Little Farms4% - ZAC Butchery2%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -30.4% search growth over the last 90 days.
450350Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/grocery/lamb/trend)
## **Top lamb search terms**
- **lamb**11K/yr-33.5%6.6% conv. - **mutton**3K/yr-31.8%5.2% conv. - **lamb chop**790/yr+57.6%9.6% conv. - **lamb rack**668/yr-35.4%9.5% conv. [**All search terms **](https://flapen.com/research/sg/grocery/lamb/search-terms)
## **Top lamb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$26810%$53615%$80320%$1K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hego Canterbury Chilled Frenched Spring Lamb Rack Chop 500 g red**Hego**$32.70**4.4★14 rev](https://www.amazon.sg/dp/B08LFMP4HF) [2**Hego Canterbury Lamb Diced 250 g- Chilled**Hego**$9.94**5.0★12 rev](https://www.amazon.sg/dp/B08LFMKZH4) [3**Hego Sliced Lamb Chop 500 g**Hego**$10.40**3.2★6 rev](https://www.amazon.sg/dp/B08LFHZX1S) [4**Master Grocer Australia Grassfed Lamb Shoulder Chop Bone In Individual 500 g- Frozen**Master Grocer**$11.26**4.5★20 rev](https://www.amazon.sg/dp/B08L92QFS4) [5**Hego Chilled Canterbury Frenched Spring Lamb Rack 400g**Hego**$31.25**4.2★6 rev](https://www.amazon.sg/dp/B08LFMNWCY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hego Boneless Lamb Leg 900g - Frozen**Hego**$28.46**1 rev1y ago](https://www.amazon.sg/dp/B0F8P3XGZC) [![[Sold by Weight] Roaring Forties Lamb - Boneless Shoulder 1.2kg](https://m.media-amazon.com/images/I/51a47aYM6FL.jpg)**\[Sold by Weight\] Roaring Forties Lamb - Boneless Shoulder 1.2kg**Roaring Forties**$54.03**1 rev3y ago](https://www.amazon.sg/dp/B0BTBHVBBN) [![[Sold by Weight] Roaring Forties Lamb - Cutlets 500-580g (1 pack)](https://m.media-amazon.com/images/I/51wKre9BIdL.jpg)**\[Sold by Weight\] Roaring Forties Lamb - Cutlets 500-580g (1 pack)**Roaring Forties**$55.69**2 rev3y ago](https://www.amazon.sg/dp/B0BDQPR43M) [![[Sold by Weight] Lamb - Minced 500-580g (1 pack)](https://m.media-amazon.com/images/I/41W7SZYCD7L.jpg)**\[Sold by Weight\] Lamb - Minced 500-580g (1 pack)**Roaring Forties**$22.05**1 rev3y ago](https://www.amazon.sg/dp/B0BDQFHTWP) [**Lamb - Kofta 100g (1 stick)**Little Farms**$5.48**2 rev4y ago](https://www.amazon.sg/dp/B0B5Y4628Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lamb - Kebab 100g (1 stick)**Little Farms**$6.48**5.0★**▲ 112%**](https://www.amazon.sg/dp/B0B5Y5BJ6M) [**Lamb - Kofta 100g (1 stick)**Little Farms**$5.48**5.0★**▲ 69%**](https://www.amazon.sg/dp/B0B5Y4628Z) [**Hego Mutton Cube 500 g- Frozen**Hego**$11.21**3.1★**▲ 59%**](https://www.amazon.sg/dp/B08LFS9W97) [![[Sold by Weight] Lamb - Minced 500-580g (1 pack)](https://m.media-amazon.com/images/I/41W7SZYCD7L.jpg)**\[Sold by Weight\] Lamb - Minced 500-580g (1 pack)**Roaring Forties**$22.05**5.0★**▲ 49%**](https://www.amazon.sg/dp/B0BDQFHTWP) [**Hego Canterbury Minced Lamb 500 g- Chilled**Hego**$17.76**4.7★**▲ 39%**](https://www.amazon.sg/dp/B08LFS4Y98)
**~~View all trending →~~**
## **What buyers say about lamb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**100%
*“Tasty”*
### **What buyers complain about **
**Smell**25%
*“It has a very peculiar odour and texture”*
**Quality-Overall**25%
*“The quality is questionable”*
**Texture/Consistency-Overall**25%
*“Very bizarre texture and odour”*
**Stale/Rotten/Spoiled**25%
*“Pale and stale”*
## **Common questions**
- **Is lamb profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 19 tracked products. 90-day search growth is -30.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the lamb niche?**
- 5 brands and 3 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lamb?**
- Top complaints mined from reviews: Smell, Quality-Overall, Texture/Consistency-Overall. The return rate is 0.0%.
- **What does it cost to enter the lamb niche?**
- Listings span $5.48–$55.69; the average listing price is $19.82 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.
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